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Old 11-20-2008, 02:01 PM   #1
BigPimpCash
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Affiliatte Manager Question - Pay ?

Ok sure it's been asked a million times before... but what is the going rate for an affiliate manager, not a outsourced one I should add...

Is the best way a set fee ? a set % from the programme ? a combination on the two... should it be based on performance ? Ect ect ?

Also how would you track success for example ? Let them run affiliate links in their promo ? Would love to hear from programes who have affiliate managers and/or affiliate managers themselves...

Sure it's a little too much to ask for people to name figures, but a ballpark figure would be good I know its probably been asked before so appologies if this is repetative...
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Old 11-20-2008, 02:03 PM   #2
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Old 11-20-2008, 02:04 PM   #3
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I recall this question from someone with a name similar to you before lol.

Well I make a lot more than 5k base to give you an idea. but my rolodex is large and if the product isgood I can bring 500 affiliates in no time, 100 of which who can send sales. 10 or more who send 2 a day. I dont like to push them around a lot so I dont just email them for referral commissions I want them to make serious money.

If you have a guy like me you are looking at 10k. DJ Airek is another big guy who can pull in some MAJOR weight to a program. If you want a board whore you spend 1500 a month + commission

Someone like me who knows html, php, mysql and can actually GROW your business and help with processing and all that shit... will probably make more than you will for the first while ;)
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Old 11-20-2008, 02:24 PM   #4
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It depends on how you want to drive business.

I personally prefer small base and high percentage that grows over time. A friend of mine instead has a geometric growth sales table for comissions.

My company managers make 600 euro base (minimal wage in Spain) + 15% comissions at first and then up to 25% depending on their market volume gain.

My friend company managers make 1500 euro base + 150 euro/mont per active affiliate that makes more than 1000 euro in sales, then it grows almost geometrically... affiliates that make more than 2000 euro in sales make him 250 euro, 3.000 euro = 500 for the manager and so on...

Just make a business scheme where your affiliate manager will not bring you two whales and then do nothing. As long as you biz scheme ensures your aff manager will bring you more good affiliates you are doing good.
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Old 11-20-2008, 02:27 PM   #5
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Old 11-20-2008, 02:52 PM   #6
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Question...

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It depends on how you want to drive business.

I personally prefer small base and high percentage that grows over time. A friend of mine instead has a geometric growth sales table for comissions.

My company managers make 600 euro base (minimal wage in Spain) + 15% comissions at first and then up to 25% depending on their market volume gain.

My friend company managers make 1500 euro base + 150 euro/mont per active affiliate that makes more than 1000 euro in sales, then it grows almost geometrically... affiliates that make more than 2000 euro in sales make him 250 euro, 3.000 euro = 500 for the manager and so on...

Just make a business scheme where your affiliate manager will not bring you two whales and then do nothing. As long as you biz scheme ensures your aff manager will bring you more good affiliates you are doing good.
I dont understand what your giving him 15-25% on ? Cant be your gross or even net sales... as you refer to "managers" so if you have any more than 1 and was doign this you'd be broke... are you talking on about sales they bring in, if so how do you manage this ? How do you track what sales they are responsible for ? Are you just talkign straight affiliatte codes ? if so they could earn more just as an affiliatte no ? Very confused...

Or do you mean he has managers working for different sites, I still dont believe a company would give any affiliate a 25% chunk of the pie ?!!
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Old 11-20-2008, 02:53 PM   #7
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you get what you pay for.

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Old 11-20-2008, 02:56 PM   #8
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Hey Brad...

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Originally Posted by BradM View Post
I recall this question from someone with a name similar to you before lol.

Well I make a lot more than 5k base to give you an idea. but my rolodex is large and if the product isgood I can bring 500 affiliates in no time, 100 of which who can send sales. 10 or more who send 2 a day. I dont like to push them around a lot so I dont just email them for referral commissions I want them to make serious money.

If you have a guy like me you are looking at 10k. DJ Airek is another big guy who can pull in some MAJOR weight to a program. If you want a board whore you spend 1500 a month + commission

Someone like me who knows html, php, mysql and can actually GROW your business and help with processing and all that shit... will probably make more than you will for the first while ;)
See this is another thing I dont get... If I paid someone $5-10k without any performance related rewards they could just sit on their butt and do nothing... I have seen (and this isnt directed at you) a lot of people make some big talk about how much they could bring in...

I remember one guy asking for about $2500 to start... saying he could get the company some big ass 6 figure plus results... well if that was true then why not make his own sites and earn the 6 figure amounts... ???

I used to work in sales, I had a pretty decent paid basic salary, but the thing that motivated me was the commission bonuses... used to triple or quadruple my basic ! I was hella motivated to make sure I reached my targets and brough sales in... I dont see anything like that in what your suggesting...

What proof/trackrecords can guys liek you and DJ give/show... if you are/were that great how did the company you was working for let you go... or are you still with a company... what I am basically saying is how do you wade through the true guys who can do the job and the ones who just know the things to say ?
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Old 11-20-2008, 06:29 PM   #9
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hmm how do i subscribe to a thread without having to post..?
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Old 11-20-2008, 06:46 PM   #10
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hmm how do i subscribe to a thread without having to post..?
For that my friend you need to hire a thread manager at $1500 a week + commission
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Old 11-20-2008, 06:57 PM   #11
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Lol

Good to see people still havent come back with any real constructive answers... numbers just get thrown out there with little back up ! They probably base these on the same components that get slatted every day... like sites able to offer amazing PPS through hidden cross sales... got to love them pre checked sales hey
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Old 11-20-2008, 06:58 PM   #12
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Old 11-20-2008, 07:07 PM   #13
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try reaching out to other programs about the same size you are and team up... just doubled your affiliates and your work force.
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Old 11-20-2008, 07:09 PM   #14
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For that my friend you need to hire a thread manager at $1500 a week + commission
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Old 11-20-2008, 07:09 PM   #15
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There are a number of ways affiliate manager can be paid and paid well for performance. I believe a base is aways important because you need to invest time and energy to build the joins to a new program and increase joins to an existing.

The base should be in line with experience (verified experience - I would have no trouble saying what I have done and how much sales increased during the time I was on the project. ) Then I wodul take a commission based on sales and targets being met. I think every business has an idea about how much they desire to grow their current business, setting specific goals to that effect will help the manager understand what needs to be done to get it done.

Many affiliate managers will also come with additional skills like BradM described. I specifically am XHTML/CSS skilled, can photoshop, create marketing materials, manage a program and have a proven track record.

All depends on who you are getting what their experience is and what your expectations are
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Old 11-20-2008, 07:36 PM   #16
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Thanks

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There are a number of ways affiliate manager can be paid and paid well for performance. I believe a base is aways important because you need to invest time and energy to build the joins to a new program and increase joins to an existing.

The base should be in line with experience (verified experience - I would have no trouble saying what I have done and how much sales increased during the time I was on the project. ) Then I wodul take a commission based on sales and targets being met. I think every business has an idea about how much they desire to grow their current business, setting specific goals to that effect will help the manager understand what needs to be done to get it done.

Many affiliate managers will also come with additional skills like BradM described. I specifically am XHTML/CSS skilled, can photoshop, create marketing materials, manage a program and have a proven track record.

All depends on who you are getting what their experience is and what your expectations are
Thanks makes a lot of sense So regards sales performance, how would you track that, would you just let them run a regular affiliatte code ? I am just wondering how you work out the success
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Old 11-20-2008, 08:49 PM   #17
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The problem is, people who are very good at this type of job, generally work for themselves (by creating their own program) or are already being well taken care of at the company they currently work for.

Basically, if you want someone who's on top of their game for that position, you have to lure them away from other companies. The obvious problem there is, if you could lure them away so easily, then anyone coming along with a better offer wil steal them from you.

What you need to do is get someone you see with potential and have them grow with your company. Give them a decent base, then if they bring in results, lower the base and give them a tiny stake in the company (revenue or profit sharing).

Either way, I think hiring managers/reps is very tricky in this business, because of all the PR they do for themselves which most of the time is pure BS. That's why you see so many people hopping around every few months
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Old 11-20-2008, 10:19 PM   #18
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Yay

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The problem is, people who are very good at this type of job, generally work for themselves (by creating their own program) or are already being well taken care of at the company they currently work for.

Basically, if you want someone who's on top of their game for that position, you have to lure them away from other companies. The obvious problem there is, if you could lure them away so easily, then anyone coming along with a better offer wil steal them from you.

What you need to do is get someone you see with potential and have them grow with your company. Give them a decent base, then if they bring in results, lower the base and give them a tiny stake in the company (revenue or profit sharing).

Either way, I think hiring managers/reps is very tricky in this business, because of all the PR they do for themselves which most of the time is pure BS. That's why you see so many people hopping around every few months
More good input... now the biggest question is "how do you monitor/guage the managers success" how do you know it isnt just natural growth, how can you attribute it to the manager ? What tracking methods do you use ?
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Old 11-20-2008, 10:33 PM   #19
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You can tell if he is doing anything by running a report on his/her affiliate id. If he has people in his downline then he/she is good.

Also you want to look at new default affiliates too and see how those are doing.
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Old 11-21-2008, 12:23 AM   #20
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It also really depends on what you are expecting them to do. If their entire job is just to bring in new affiliates that is one thing. However, if you are also expecting them to generally look after, hand hold and take care of existing affiliates - even those that don't produce many signups (the average webmaster) then tracking their performance on sales only isn't necessarily fair. If you are expecting them to be affiliate support as well as recruitment then there is a lot of reputation control going on because for a lot of webmasters they will be their main experience with your company. All the programing skills in the world won't teach a person customer service or people skills. Both of which, are essential in this job. Any of us that do affiliate work that have had over extended bablefish assisted conversations with affiliates from the other corner of the earth know that affiliate 'support' is more than just racking up the whales.
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Old 11-21-2008, 12:34 AM   #21
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you get what you pay for.

most people have to learn that the hard way.
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Old 11-21-2008, 01:50 AM   #22
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I dont understand what your giving him 15-25% on ? Cant be your gross or even net sales... as you refer to "managers" so if you have any more than 1 and was doign this you'd be broke... are you talking on about sales they bring in, if so how do you manage this ? How do you track what sales they are responsible for ? Are you just talkign straight affiliatte codes ? if so they could earn more just as an affiliatte no ? Very confused...

Or do you mean he has managers working for different sites, I still dont believe a company would give any affiliate a 25% chunk of the pie ?!!
It's 25% of what they bring as long as they bring a minimum extra each month.
For example:
Month 1 --> He brings 10k euro :: 2500 for the manager.
Month 2 --> He brings 5k euro more :: 2500 + 1250 for the manager
Month 3 --> He brings nothing :: 0 euro for the manager because he failed to bring more biz this last month.
Month 4 --> He brings 5k euro again :: 1250 euro for him. Note that the previous months revenue has been zapped because he didn't work at all during one month.

It's a scema where if they work they end making lots of money, but if they stop they go back to zero. Also fixes the problem if another company comes and lures them away from me.
You may reason it's not fair to the manager, but the money I pay them is not small.
Anyways, the big part of the money comes from offline biz, so things may be different there, but I nwould follow the same tactic online too because it has proven to work really good for my company.
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Old 11-21-2008, 02:03 AM   #23
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Some might not agree, but the way I see it is that the affiliate manager/rep should get a sort of a lifetime revshare scheme.

A basic salary of around $5k + a defined % rate of all sales the affiliates bring.

And we're talking about increased commissions on initial sales and then decreased - but permanent - commissions on further sales.

This is for one soul reason as someone has already mentioned. For the rep to STAY within the company. Whenever someone sees a rep doing a great job, he gets headhunted, lured away from the company. But with constant revshare, there's a major incentive to stay.

So an affiliate manager should be like a super affiliate - with both a salary and a constant revshare scheme.

Right now I have 3 mainstream affiliate programs and that's the way I do it.
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Old 11-21-2008, 02:12 AM   #24
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Many affiliate managers will also come with additional skills like BradM described. I specifically am XHTML/CSS skilled, can photoshop, create marketing materials, manage a program and have a proven track record.

All depends on who you are getting what their experience is and what your expectations are
I don't think those skills are needed for the role of an affiliate manager. If company A wants a person to do sales, then they should be doing sales. If they get commission, they should be doing sales to get more money and not screw around with anything else. If they need promo materials then they should have another person do those. That's how a system works. Each part of the system has it's role. Just because my oven is hot and produces heat, it doesn't mean I should heat my house with it. That's what my heater is for.
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Old 11-21-2008, 02:28 AM   #25
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I don't think those skills are needed for the role of an affiliate manager. If company A wants a person to do sales, then they should be doing sales. If they get commission, they should be doing sales to get more money and not screw around with anything else. If they need promo materials then they should have another person do those. That's how a system works. Each part of the system has it's role. Just because my oven is hot and produces heat, it doesn't mean I should heat my house with it. That's what my heater is for.
People would think that. Perhaps if there was an ideal world or job then it would happen too. Reality is much different. Often they not only want you to be the face of the company. They want you to handle the hundreds of tiny and usually very needed pre existing affiliates. Then if nobody has forgotten, affiliate programs are now almost required to do all of the work for the affiliates. This often means the affiliate manager or whatever they really are, also has to make new ad tools, go over peoples sites, upload crap for people, build out and populate new galleries/zips/RSS and such, deal with payroll issues, handle email/icq/messenger/board issues. Then also perhaps update and or maintain parts or all of the site or affiliate program.

In such a world just being paid on a percentage of what you bring in is laughable at best. Expecting to bring in more and more each and every month would also be absurd under nearly any situation. Nobody will be able to maintain a 25% growth rate let alone a 5% solid growth rate, so if they do not get earnings on everything that they already brought in well fuck that pay idea.

You would also run into the issue that what happens when you have burnt through that persons network. Is it then just time to let them go and find someone else with another network so you can rape and pillage that one too, burning through peoples networks until you as a program owner have cannibalized every network out of most of the larger affiliates. So this is where you may run into issues of minimum salaries and often a lifetime or set number of years of a constant revenue sharing on the people they brought in.

Then as Sarah said, the ability to handle customer service is a big one. Not only must you be fluent in typo and engrish. You must have the patience of a saint and be able to communicate with almost everyone and they expect you to be there at almost every hour. Then to top it off, often if shit hits the fan it is that affiliate managers name who is on the line. More often than not you will never hear of or know who the owners are in many programs and most will just know who the affiliate manager is.

There are many more reasons and issues behind all of this that alters and justifies assorted pays. Many never get it and thus threads like these exist. People end up expecting the wrong things and hire and fire people quickly, or there is a pool of assorted people that seem to be let go a whole lot. With both of those you can draw your own conclusions.
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Old 11-21-2008, 02:38 AM   #26
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People would think that. Perhaps if there was an ideal world or job then it would happen too. Reality is much different. Often they not only want you to be the face of the company. They want you to handle the hundreds of tiny and usually very needed pre existing affiliates. Then if nobody has forgotten, affiliate programs are now almost required to do all of the work for the affiliates. This often means the affiliate manager or whatever they really are, also has to make new ad tools, go over peoples sites, upload crap for people, build out and populate new galleries/zips/RSS and such, deal with payroll issues, handle email/icq/messenger/board issues. Then also perhaps update and or maintain parts or all of the site or affiliate program.

In such a world just being paid on a percentage of what you bring in is laughable at best. Expecting to bring in more and more each and every month would also be absurd under nearly any situation. Nobody will be able to maintain a 25% growth rate let alone a 5% solid growth rate, so if they do not get earnings on everything that they already brought in well fuck that pay idea.

You would also run into the issue that what happens when you have burnt through that persons network. Is it then just time to let them go and find someone else with another network so you can rape and pillage that one too, burning through peoples networks until you as a program owner have cannibalized every network out of most of the larger affiliates. So this is where you may run into issues of minimum salaries and often a lifetime or set number of years of a constant revenue sharing on the people they brought in.

Then as Sarah said, the ability to handle customer service is a big one. Not only must you be fluent in typo and engrish. You must have the patience of a saint and be able to communicate with almost everyone and they expect you to be there at almost every hour. Then to top it off, often if shit hits the fan it is that affiliate managers name who is on the line. More often than not you will never hear of or know who the owners are in many programs and most will just know who the affiliate manager is.

There are many more reasons and issues behind all of this that alters and justifies assorted pays. Many never get it and thus threads like these exist. People end up expecting the wrong things and hire and fire people quickly, or there is a pool of assorted people that seem to be let go a whole lot. With both of those you can draw your own conclusions.
Uh, yeah, what he said
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Old 11-21-2008, 02:43 AM   #27
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People would think that. Perhaps if there was an ideal world or job then it would happen too. Reality is much different. Often they not only want you to be the face of the company. They want you to handle the hundreds of tiny and usually very needed pre existing affiliates. Then if nobody has forgotten, affiliate programs are now almost required to do all of the work for the affiliates. This often means the affiliate manager or whatever they really are, also has to make new ad tools, go over peoples sites, upload crap for people, build out and populate new galleries/zips/RSS and such, deal with payroll issues, handle email/icq/messenger/board issues. Then also perhaps update and or maintain parts or all of the site or affiliate program.

In such a world just being paid on a percentage of what you bring in is laughable at best. Expecting to bring in more and more each and every month would also be absurd under nearly any situation. Nobody will be able to maintain a 25% growth rate let alone a 5% solid growth rate, so if they do not get earnings on everything that they already brought in well fuck that pay idea.

You would also run into the issue that what happens when you have burnt through that persons network. Is it then just time to let them go and find someone else with another network so you can rape and pillage that one too, burning through peoples networks until you as a program owner have cannibalized every network out of most of the larger affiliates. So this is where you may run into issues of minimum salaries and often a lifetime or set number of years of a constant revenue sharing on the people they brought in.

Then as Sarah said, the ability to handle customer service is a big one. Not only must you be fluent in typo and engrish. You must have the patience of a saint and be able to communicate with almost everyone and they expect you to be there at almost every hour. Then to top it off, often if shit hits the fan it is that affiliate managers name who is on the line. More often than not you will never hear of or know who the owners are in many programs and most will just know who the affiliate manager is.

There are many more reasons and issues behind all of this that alters and justifies assorted pays. Many never get it and thus threads like these exist. People end up expecting the wrong things and hire and fire people quickly, or there is a pool of assorted people that seem to be let go a whole lot. With both of those you can draw your own conclusions.
bravo ...affiliate manager/support is as much customer service and hand holding as it is sales. It is handling all the little things the webmasters will hit you up with and defusing as many as possible so they don't have to go higher up the chain. You know, I will do just about anything I can to be the one the question/request starts with and ends with so that nobody else in the company has to even think about it. So, they can get on with their own jobs and so my affiliates get what they need as quickly as possible. If they need small graphics that I (with my limited ability with design) I will throw them together and send them off, they need me to collect their galleries with their link codes I will go get them and deliver them to their email, they need me to write descriptions for them I do that, etc. If they need something I can't personally do then I make sure I get it from the person on our team that can do it. If they have a question regarding anything payment related I am the go between with the accounting department, etc. So, the job is as much as running around and taking care of affiliates (I guess that is why I call it support) as it is sales. Which, is why I said it depends on what you want them to do. If you are looking for somebody to simply bring in accounts and sales through those accounts then I feel that is more of a straight on sales job and then commission is a solid part of those earnings. If however, you are looking for them to do the kind of stuff I have mentioned, then that is more than just sales.
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Old 11-21-2008, 06:50 AM   #28
BigPimpCash
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Hmmmm....

Some interesting input... one thing that comes out is that with some people you are buying their contacts... the "roladex" idea... As one guy said he just throws them a email to let them know about the new programme... so I guess thats just one easy option "Call For The Bros"

Can you not have a guy who works to build new relationships ? I guess it's a harder and slower process, but one built on customer relations... making those contacts from fresh... ?

I dont see the affiliate manager being responsible for any programming or even design needs, of course if he does have them skills then thats a bonus... We will have a designer and programmer on our team, and if there is a rquest from the affiliate it will be his job to co-ordinate it getting done... but he wont be expected to do it...

His main role will be developing relationships with affiliattes, bringing in new affiliattes and making sure they are happy, I would also expect him to have a sales role himself sourcing new ways to bring in sales to the programme... all the usual stuff like answering ICQ/Emails/Ect would be part of the affiliate support...
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