DJ Airek's Mandatory Reading for Marketers - Vol 1 - GoFuckYourself.com

seeric · 03-25-2008, 08:09 PM

Ok, people have gone on and on to me about why I shouldn't help people in the industry, but I never listen, in fact if I don't help people out, I feel that I am not accomplishing what I'm here to do.

Now, with that said. Everyone knows that I am hardcore 110% into branding, promotion, and marketing at the highest level of execution I can reach. I have read damn near every book I can find on the subjects above, and many on subjects I haven't listed. With Marketing, Branding, and Promotion being my core field of study for the last 15 years or so, along with nightclub promotions and the like, I am going to randomly give out morsels of marketing and promotional advice to help out the newbies here, and maybe even some of the old timers that either never did it themselves, or had someone to do the dirty work, but are now on their own. Here is volume one of my food for the marketing God's mind!

This week, I picked up a brand new book, as I do most weeks from Amazon or other book purveyors on the web. The book is called Meatball Sundae - Is Your Marketing Out Of Sync. It's written by one of my favorite marketing guys ever, Seth Godin.. He is a mastermind, and author of one of my other favorite viral marketing works, Unleashing the Idea Virus. He founded and grew one of the first online marketing companies named Yoyodyne, and ultimately sold the company to Yahoo in 1998 and was commissioned by Yahoo to head up Permission Marketing for Yahoo. He also was a columnist for Fast Company.

"Meatball Sundae is the definitive guide to the fourteen trends that no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans of consumers; and about new math that says five thousand people who want to hear your message are more valuable than five million who don't".

If you're a marketer, check this book out.

Woof.

Eva PSC · 03-25-2008, 08:23 PM

so... where is the lesson?

Or you are just making the book recommendation?

seeric · 03-25-2008, 08:25 PM

That book is far more than any marketing lesson I could teach.

This guy is a rockstar pretty much as far as online and actually viral marketing is concerned.

Eva PSC · 03-25-2008, 08:26 PM

Quote:

Originally Posted by A1R3K

That book is far more than any marketing lesson I could teach.

This guy is a rockstar pretty much as far as online and actually viral marketing is concerned.

Marketing is an alien world for me, I am totally new to this. Is this book suitable for people like me?

Can you tell more about the book please?

Thanks

D · 03-25-2008, 08:28 PM

quack.

quack.

tony286 · 03-25-2008, 08:30 PM

thanks man

TimCase · 03-25-2008, 08:30 PM

Just ordered a copy from Amazon...thanks for the advice.

Sands · 03-25-2008, 08:36 PM

This is the only marketing book you'll ever need. It teaches you how to market the ninja way... with katanas, black attire, and caltrops! Think about it... ninjas are branding masters! Everyone knows what a ninja is, where they come from, and their fabrication of a dark mystique makes everyone want to be a ninja.

So here you have nations of people wanting to be ninjas, all smacking each other silly with nunchucks and throwing shurikens at poor squirrels. The clandestine assassin market is HUGE with profits in the millions. Let the ancient farmers-by-day and killing-machines-by-night of feudal Japan show you how to sell porn, microwaves, or anything you can think of!

But in all seriousness, I'll have to pick up a copy of Meatball Sundae and I look forward to more of your recommendations.

munki · 03-25-2008, 08:43 PM

I've always been, and always will be a fan of the Guerilla Marketing Series as well...

seeric · 03-25-2008, 08:46 PM

Quote:

Originally Posted by Sands

This is the only marketing book you'll ever need. It teaches you how to market the ninja way... with katanas, black attire, and caltrops! Think about it... ninjas are branding masters! Everyone knows what a ninja is, where they come from, and their fabrication of a dark mystique makes everyone want to be a ninja.

So here you have nations of people wanting to be ninjas, all smacking each other silly with nunchucks and throwing shurikens at poor squirrels. The clandestine assassin market is HUGE with profits in the millions. Let the ancient farmers-by-day and killing-machines-by-night of feudal Japan show you how to sell porn, microwaves, or anything you can think of!

But in all seriousness, I'll have to pick up a copy of Meatball Sundae and I look forward to more of your recommendations.

As a kid I would dress up like ninja.

Running across swimming pool full of cold water is not something easily learned.

Sands · 03-25-2008, 08:56 PM

Quote:

Originally Posted by A1R3K

As a kid I would dress up like ninja.

Running across swimming pool full of cold water is not something easily learned.

True story. I once bought an unsharpened samurai sword because my parents wouldn't let me get the real thing, but the tip of the sword was still pointy. So anyway, I'm outside under an apple tree, picking up the apples and trying to slice them in half with this blunt sword and swinging the sword around like I'm Musashi. I end up stabbing myself in the leg somehow.

\m/

\m/ NINJA!

Ok, more recommendations, Airek. I have The Psychology of Persuasion and that's really the only book on marketing and such I've read. I need to expand my library.

seeric · 03-25-2008, 09:36 PM

Quote:

Originally Posted by Sands

True story. I once bought an unsharpened samurai sword because my parents wouldn't let me get the real thing, but the tip of the sword was still pointy. So anyway, I'm outside under an apple tree, picking up the apples and trying to slice them in half with this blunt sword and swinging the sword around like I'm Musashi. I end up stabbing myself in the leg somehow.

\m/

\m/ NINJA!

Ok, more recommendations, Airek. I have The Psychology of Persuasion and that's really the only book on marketing and such I've read. I need to expand my library.

ouch!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

and yes, POP is a great piece of work. Get Freakonomics. XXXJAY turned me onto that one.

Not necessarily about marketing, but still a great piece.

Sands · 03-25-2008, 09:38 PM

Me and half.com are all over it.

Xniphobe · 03-25-2008, 09:42 PM

I only take marketing advice from real ninjas. That's why all my sites have real ultimate power.

...and oldie but a goodie.

Angry Jew Cat - Banned for Life · 03-25-2008, 09:43 PM

Quote:

Originally Posted by Sands

This is the only marketing book you'll ever need. It teaches you how to market the ninja way... with katanas, black attire, and caltrops! Think about it... ninjas are branding masters! Everyone knows what a ninja is, where they come from, and their fabrication of a dark mystique makes everyone want to be a ninja.

So here you have nations of people wanting to be ninjas, all smacking each other silly with nunchucks and throwing shurikens at poor squirrels. The clandestine assassin market is HUGE with profits in the millions. Let the ancient farmers-by-day and killing-machines-by-night of feudal Japan show you how to sell porn, microwaves, or anything you can think of!

But in all seriousness, I'll have to pick up a copy of Meatball Sundae and I look forward to more of your recommendations.

If you're going to learn marketting the samurai way there is only one path to go. Musashi's Book of Five Rings. I assure you the 75% of this Ha ha Lung fellow ripped everything in his book directly from The Book of Five Rings and The Art of War. The Book of Five Rings teaches you that every competitive environment you enter can be best used in some way or another to your advantage. It teaches you that there is an entire picture to be seen all at once, and to be watching every aspect of your environment for openings for manipulation in your favor. To conquer your opponent you must use these opportunities for manipulation, use your environment and adapt to adversities in your environment. It's a very good book, both for aspiring ninja ewarriors and porn marketers alike.

AlienQ - BANNED FOR LIFE · 03-25-2008, 10:14 PM

I dunno man.

Meatball Sundae sounds pretty good.

The keywords Meatball and Sundae in one product could have a wide breadth of interests in itself. Especially on the internet.

Just the novalty itself could make you rich.
Make the product and see what happens.

Selling even 5000 for $4 bucks each is good money.
It would be like da pet rock.

After Shock Media · 03-25-2008, 10:15 PM

WTF HALP
Didnt you change your nick?

kmanrox · 03-25-2008, 10:56 PM

tease! i had my learning cap on and everything!

ultimatebbwdotcom · 03-25-2008, 10:56 PM

Ordered a copy too, knowledge is a good thing

Axzar · 03-26-2008, 01:17 AM

Blendtec hahah, love that site!

xxxjay · 03-26-2008, 01:48 AM

Quote:

Originally Posted by A1R3K

Ok, people have gone on and on to me about why I shouldn't help people in the industry, but I never listen, in fact if I don't help people out, I feel that I am not accomplishing what I'm here to do.

Now, with that said. Everyone knows that I am hardcore 110% into branding, promotion, and marketing at the highest level of execution I can reach. I have read damn near every book I can find on the subjects above, and many on subjects I haven't listed. With Marketing, Branding, and Promotion being my core field of study for the last 15 years or so, along with nightclub promotions and the like, I am going to randomly give out morsels of marketing and promotional advice to help out the newbies here, and maybe even some of the old timers that either never did it themselves, or had someone to do the dirty work, but are now on their own. Here is volume one of my food for the marketing God's mind!

This week, I picked up a brand new book, as I do most weeks from Amazon or other book purveyors on the web. The book is called Meatball Sundae - Is Your Marketing Out Of Sync. It's written by one of my favorite marketing guys ever, Seth Godin.. He is a mastermind, and author of one of my other favorite viral marketing works, Unleashing the Idea Virus. He founded and grew one of the first online marketing companies named Yoyodyne, and ultimately sold the company to Yahoo in 1998 and was commissioned by Yahoo to head up Permission Marketing for Yahoo. He also was a columnist for Fast Company.

"Meatball Sundae is the definitive guide to the fourteen trends that no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans of consumers; and about new math that says five thousand people who want to hear your message are more valuable than five million who don't".

If you're a marketer, check this book out.

Woof.

Outside the box...me likey!

Mohawk Steve · 03-26-2008, 02:31 AM

A1r3k, please have lots of Meatball Sundaes ready for me in PHX

kthxbai!!!

Chio · 03-26-2008, 02:37 AM

Marketing is one thing. Creating markets is quite another

. Check out Blue Ocean Strategy:

CarlosTheGaucho · 03-26-2008, 04:47 AM

My favourite author regarding the marketing is still Josef Goebbels..

LadyMischief · 03-26-2008, 06:02 AM

Quote:

Originally Posted by A1R3K

That book is far more than any marketing lesson I could teach.

This guy is a rockstar pretty much as far as online and actually viral marketing is concerned.

Ya that's a great book.. There's quite a few out there.. Another good book MANY in this industry would do well to read (but likely wont), is The Starbucks Experience: 5 Principles for Turning the Ordinary into the Extraordinary. Amazing business concepts and practices that many in this industry would do well and profit well from adopting.

http://www.amazon.com/Starbucks-Expe...36532&sr= 8-1

Jens Van Assterdam · 03-26-2008, 06:04 AM

i love meatballs!

Eva PSC · 03-26-2008, 08:18 AM

i ordered a copy as well

V_RocKs · 03-26-2008, 08:23 AM

This a cook book>?

Xniphobe · 03-26-2008, 08:26 AM

umm...wow.

CarlosTheGaucho · 03-26-2008, 09:28 AM

Airek you should be rewarded with certain benefits for educating the plebeian and for all those orders.. will you be in New York?

fris · 03-26-2008, 10:49 AM

Looks like a good read

uno · 03-26-2008, 10:57 AM

Quote:

Originally Posted by Xniphobe

I only take marketing advice from real ninjas. That's why all my sites have real ultimate power.

...and oldie but a goodie.

Guaranteed delivery in 30 minutes or less, or we commit Seppuku!

seeric · 04-25-2008, 12:53 PM

get this book.

baddog · 04-25-2008, 01:05 PM

I was wondering why "yodel" seemed to be your keyword for a couple weeks.

CIVMatt · 04-25-2008, 01:13 PM

ordered and thank you

Magnus · 04-25-2008, 01:36 PM

Always start with the Art of War, written during the 6th century.. absolutely amazing how the tactics hold true for business and strategy today. The Greatest salesmen in the world is a great read.

Thanks for the heads up on this book .. I'll pick it up as well.

seeric · 04-25-2008, 01:40 PM

Quote:

Originally Posted by Magnus

Always start with the Art of War, written during the 6th century.. absolutely amazing how the tactics hold true for business and strategy today. The Greatest salesmen in the world is a great read.

Thanks for the heads up on this book .. I'll pick it up as well.

Shit thats like 5 people in this thread are getting this book. This joker needs to kick me down some referral fees.

Big Red Machine · 04-25-2008, 04:08 PM

Quote:

Originally Posted by Magnus

Always start with the Art of War, written during the 6th century.. absolutely amazing how the tactics hold true for business and strategy today. The Greatest salesmen in the world is a great read.

Those are good books, another I think everyone should have in their arsenal is "How to win friends and influence people" Dale Carneige...its a classic

DaddyHalbucks · 04-25-2008, 04:53 PM

Thanks for the tip.

Kroy · 04-25-2008, 10:03 PM

Great recommendation, Airek!
Godin is the man on getting your marketing ideas in a different direction. I highly recommend to check out Survival is Not Enough and All Marketers are Liars by him as well.

KRosh · 04-25-2008, 10:38 PM

One of the best Marketing books written ever is by Seth Godin,

The Purple Cow!!

03-25-2008, 08:09 PM	#1
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,917	DJ Airek's Mandatory Reading for Marketers - Vol 1 Ok, people have gone on and on to me about why I shouldn't help people in the industry, but I never listen, in fact if I don't help people out, I feel that I am not accomplishing what I'm here to do. Now, with that said. Everyone knows that I am hardcore 110% into branding, promotion, and marketing at the highest level of execution I can reach. I have read damn near every book I can find on the subjects above, and many on subjects I haven't listed. With Marketing, Branding, and Promotion being my core field of study for the last 15 years or so, along with nightclub promotions and the like, I am going to randomly give out morsels of marketing and promotional advice to help out the newbies here, and maybe even some of the old timers that either never did it themselves, or had someone to do the dirty work, but are now on their own. Here is volume one of my food for the marketing God's mind! This week, I picked up a brand new book, as I do most weeks from Amazon or other book purveyors on the web. The book is called Meatball Sundae - Is Your Marketing Out Of Sync. It's written by one of my favorite marketing guys ever, Seth Godin.. He is a mastermind, and author of one of my other favorite viral marketing works, Unleashing the Idea Virus. He founded and grew one of the first online marketing companies named Yoyodyne, and ultimately sold the company to Yahoo in 1998 and was commissioned by Yahoo to head up Permission Marketing for Yahoo. He also was a columnist for Fast Company. "Meatball Sundae is the definitive guide to the fourteen trends that no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans of consumers; and about new math that says five thousand people who want to hear your message are more valuable than five million who don't". If you're a marketer, check this book out. Woof.

03-25-2008, 08:23 PM	#2
Eva PSC Confirmed User Join Date: Feb 2008 Location: Toronto Posts: 994	so... where is the lesson? Or you are just making the book recommendation? __________________ www.PinkStarCash.com Eva ICQ: 225 740 053 See who I am at AdultWho'sWho!

03-25-2008, 08:28 PM	#5
D Confirmed User Join Date: Jan 2006 Location: The Valley Posts: 7,412	quack. quack. __________________ -D. ICQ: 202-96-31

03-25-2008, 08:30 PM	#7
TimCase Confirmed User Join Date: Jul 2004 Location: Dayton, OH Posts: 123	Just ordered a copy from Amazon...thanks for the advice. __________________ Tim Case Writer. Strip Club Manager. Suitcase Pimp. Hippie. http://www.TittyBarBoss.com

03-25-2008, 08:43 PM	#9
munki Do Fun Shit. Industry Role: Join Date: Dec 2004 Location: OC Posts: 13,393	I've always been, and always will be a fan of the Guerilla Marketing Series as well... __________________ “I have the simplest tastes. I am always satisfied with the best.” -Oscar Wilde

03-25-2008, 08:25 PM	#3
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,917	That book is far more than any marketing lesson I could teach. This guy is a rockstar pretty much as far as online and actually viral marketing is concerned.

03-25-2008, 08:30 PM	#6
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	thanks man

03-25-2008, 08:36 PM	#8
Sands Confirmed User Join Date: Feb 2007 Location: 418194907 Posts: 3,134	This is the only marketing book you'll ever need. It teaches you how to market the ninja way... with katanas, black attire, and caltrops! Think about it... ninjas are branding masters! Everyone knows what a ninja is, where they come from, and their fabrication of a dark mystique makes everyone want to be a ninja. So here you have nations of people wanting to be ninjas, all smacking each other silly with nunchucks and throwing shurikens at poor squirrels. The clandestine assassin market is HUGE with profits in the millions. Let the ancient farmers-by-day and killing-machines-by-night of feudal Japan show you how to sell porn, microwaves, or anything you can think of! But in all seriousness, I'll have to pick up a copy of Meatball Sundae and I look forward to more of your recommendations.

03-25-2008, 09:38 PM	#13
Sands Confirmed User Join Date: Feb 2007 Location: 418194907 Posts: 3,134	Me and half.com are all over it.

03-25-2008, 09:42 PM	#14
Xniphobe Confirmed User Join Date: Jan 2008 Location: I forget Posts: 295	I only take marketing advice from real ninjas. That's why all my sites have real ultimate power. ...and oldie but a goodie.

03-25-2008, 10:14 PM	#16
AlienQ - BANNED FOR LIFE best designer on GFY Join Date: Mar 2003 Location: IALIEN.COM - High Definition Video and Photographic Productions -ICQ 78943384 Posts: 30,307	I dunno man. Meatball Sundae sounds pretty good. The keywords Meatball and Sundae in one product could have a wide breadth of interests in itself. Especially on the internet. Just the novalty itself could make you rich. Make the product and see what happens. Selling even 5000 for $4 bucks each is good money. It would be like da pet rock. __________________ NAKED HOSTING FTW!11 I'm On The INSANE PLAN $9.95/mo! \| The Alien Blog Adult News Worth Reading Updated Daily \| Content For Sale! 641 PICS 216 MINUTES OF VIDEO $350.00 \|ICQ: 78943384 \| Last edited by AlienQ - BANNED FOR LIFE; 03-25-2008 at 10:15 PM..

03-25-2008, 10:15 PM	#17
After Shock Media It's coming look busy Join Date: Mar 2001 Location: "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn". Posts: 35,299	WTF HALP Didnt you change your nick? __________________ [email protected] ICQ:135982156 AIM: Aftershockmed1a MSN: [email protected]

03-25-2008, 10:56 PM	#18
kmanrox aka K-Man Industry Role: Join Date: Oct 2001 Location: The Gutter Posts: 29,291	tease! i had my learning cap on and everything! __________________ Crypto HODLr Crypto mining Angel investor

03-25-2008, 10:56 PM	#19
ultimatebbwdotcom Confirmed User Join Date: Mar 2006 Posts: 591	Ordered a copy too, knowledge is a good thing __________________ Ultimatebbw.com Dangerouscurvesdesign.com

03-26-2008, 01:17 AM	#20
Axzar Random Jackass Industry Role: Join Date: Feb 2003 Posts: 1,837	Blendtec hahah, love that site!

03-26-2008, 02:31 AM	#22
Mohawk Steve (╯°□°）╯︵ ┻━┻ Industry Role: Join Date: Apr 2005 Location: SoCal Posts: 3,222	A1r3k, please have lots of Meatball Sundaes ready for me in PHX kthxbai!!! __________________ Adult FriendFinder Skype: mohawk_steve Cams.com

03-26-2008, 02:37 AM	#23
Chio Confirmed User Join Date: Oct 2002 Location: ICQ: 39-183769 Posts: 8,002	Marketing is one thing. Creating markets is quite another . Check out Blue Ocean Strategy: __________________ I seo'd my hair yesterday and today it's pr7! RIP Texas Dreams Are you a content producer or program owner sick of tube sites? Contact me on ICQ: 39-183769

03-26-2008, 04:47 AM	#24
CarlosTheGaucho Confirmed User Industry Role: Join Date: Oct 2005 Posts: 9,512	My favourite author regarding the marketing is still Josef Goebbels.. __________________ CTG Media \| skype: carlosprague \| cb \|at\| ctgmedia \|dot\| net \| Want to make more with your Dating Traffic? \| Read My Educational Series \| Read my Adult Biz Chronicles \| Did your ad revenue drop by 40 pct. or more last year? Last edited by CarlosTheGaucho; 03-26-2008 at 04:48 AM.. Reason: ..

03-26-2008, 06:04 AM	#26
Jens Van Assterdam The Dupre Pimp Join Date: Feb 2008 Location: Koh Samui Posts: 6,677	i love meatballs! __________________ Read TOS for signature rules

03-26-2008, 08:18 AM	#27
Eva PSC Confirmed User Join Date: Feb 2008 Location: Toronto Posts: 994	i ordered a copy as well __________________ www.PinkStarCash.com Eva ICQ: 225 740 053 See who I am at AdultWho'sWho!

03-26-2008, 08:23 AM	#28
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,409	This a cook book>?

03-26-2008, 08:26 AM	#29
Xniphobe Confirmed User Join Date: Jan 2008 Location: I forget Posts: 295	umm...wow.

03-26-2008, 09:28 AM	#30
CarlosTheGaucho Confirmed User Industry Role: Join Date: Oct 2005 Posts: 9,512	Airek you should be rewarded with certain benefits for educating the plebeian and for all those orders.. will you be in New York? __________________ CTG Media \| skype: carlosprague \| cb \|at\| ctgmedia \|dot\| net \| Want to make more with your Dating Traffic? \| Read My Educational Series \| Read my Adult Biz Chronicles \| Did your ad revenue drop by 40 pct. or more last year?

03-26-2008, 10:49 AM	#31
fris Too lazy to set a custom title Industry Role: Join Date: Aug 2002 Posts: 55,359	Looks like a good read

04-25-2008, 12:53 PM	#33
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,917	get this book.

04-25-2008, 01:05 PM	#34
baddog So Fucking Banned Industry Role: Join Date: Apr 2001 Location: the beach, SoCal Posts: 107,089	I was wondering why "yodel" seemed to be your keyword for a couple weeks.

04-25-2008, 01:13 PM	#35
CIVMatt Amateur Pimpin Industry Role: Join Date: Aug 2004 Location: Orlando, FL Posts: 13,075	ordered and thank you __________________ Make easy money with Webcams

04-25-2008, 01:36 PM	#36
Magnus Confirmed User Industry Role: Join Date: Dec 2002 Location: Ontariariooooo Posts: 1,211	Always start with the Art of War, written during the 6th century.. absolutely amazing how the tactics hold true for business and strategy today. The Greatest salesmen in the world is a great read. Thanks for the heads up on this book .. I'll pick it up as well. __________________ Magnus

04-25-2008, 04:53 PM	#39
DaddyHalbucks A freakin' legend! Industry Role: Join Date: Feb 2004 Location: Las Vegas, Nevada USA Posts: 18,975	Thanks for the tip. __________________ Boner Money

04-25-2008, 10:03 PM	#40
Kroy Confirmed User Industry Role: Join Date: Sep 2005 Location: Phoenix, AZ Posts: 413	Great recommendation, Airek! Godin is the man on getting your marketing ideas in a different direction. I highly recommend to check out Survival is Not Enough and All Marketers are Liars by him as well. __________________ Kroy The Invisible Hand Say Hello "The stone age didn't end because they ran out of stones..." - S. Yamani

04-25-2008, 10:38 PM	#41
KRosh So Fucking Outlawed Industry Role: Join Date: Nov 2001 Posts: 5,114	One of the best Marketing books written ever is by Seth Godin, The Purple Cow!! __________________ ICQ 115433750