Ok, people have gone on and on to me about why I shouldn't help people in the industry, but I never listen, in fact if I don't help people out, I feel that I am not accomplishing what I'm here to do.
Now, with that said. Everyone knows that I am hardcore 110% into branding, promotion, and marketing at the highest level of execution I can reach. I have read damn near every book I can find on the subjects above, and many on subjects I haven't listed. With Marketing, Branding, and Promotion being my core field of study for the last 15 years or so, along with nightclub promotions and the like, I am going to randomly give out morsels of marketing and promotional advice to help out the newbies here, and maybe even some of the old timers that either never did it themselves, or had someone to do the dirty work, but are now on their own. Here is volume one of my food for the marketing God's mind!
This week, I picked up a brand new book, as I do most weeks from Amazon or other book purveyors on the web. The book is called Meatball Sundae - Is Your Marketing Out Of Sync. It's written by one of my favorite marketing guys ever, Seth Godin.. He is a mastermind, and author of one of my other favorite viral marketing works, Unleashing the Idea Virus. He founded and grew one of the first online marketing companies named Yoyodyne, and ultimately sold the company to Yahoo in 1998 and was commissioned by Yahoo to head up Permission Marketing for Yahoo. He also was a columnist for Fast Company.
"Meatball Sundae is the definitive guide to the fourteen trends that no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans of consumers; and about new math that says five thousand people who want to hear your message are more valuable than five million who don't".
If you're a marketer, check this book out.
Woof.
Now, with that said. Everyone knows that I am hardcore 110% into branding, promotion, and marketing at the highest level of execution I can reach. I have read damn near every book I can find on the subjects above, and many on subjects I haven't listed. With Marketing, Branding, and Promotion being my core field of study for the last 15 years or so, along with nightclub promotions and the like, I am going to randomly give out morsels of marketing and promotional advice to help out the newbies here, and maybe even some of the old timers that either never did it themselves, or had someone to do the dirty work, but are now on their own. Here is volume one of my food for the marketing God's mind!
This week, I picked up a brand new book, as I do most weeks from Amazon or other book purveyors on the web. The book is called Meatball Sundae - Is Your Marketing Out Of Sync. It's written by one of my favorite marketing guys ever, Seth Godin.. He is a mastermind, and author of one of my other favorite viral marketing works, Unleashing the Idea Virus. He founded and grew one of the first online marketing companies named Yoyodyne, and ultimately sold the company to Yahoo in 1998 and was commissioned by Yahoo to head up Permission Marketing for Yahoo. He also was a columnist for Fast Company.
"Meatball Sundae is the definitive guide to the fourteen trends that no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans of consumers; and about new math that says five thousand people who want to hear your message are more valuable than five million who don't".
If you're a marketer, check this book out.
Woof.
\m/ NINJA!
. Check out Blue Ocean Strategy:
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