Quote:
Originally Posted by A1R3K
That book is far more than any marketing lesson I could teach. 
This guy is a rockstar pretty much as far as online and actually viral marketing is concerned.
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Ya that's a great book.. There's quite a few out there.. Another good book MANY in this industry would do well to read (but likely wont), is The Starbucks Experience: 5 Principles for Turning the Ordinary into the Extraordinary. Amazing business concepts and practices that many in this industry would do well and profit well from adopting.
http://www.amazon.com/Starbucks-Expe...36532&sr= 8-1