Fact: It is not true that any publicity is good publicity.

[Libertine]

See iBill.

[Mike Okitch]

"Fact: It is not true that any publicity is good publicity."

******* for president in 08

[ServerGenius]

Originally Posted by punkworld

See iBill.

WRONG!

Bad business doesn't work......good business + bad publicity does work

[Libertine]

Originally Posted by DynaSpain

WRONG!

Bad business doesn't work......good business + bad publicity does work

Wrong. Spread the rumor (on a large scale) that rat feces have been found in Danone desserts, watch the effects on their sales (and the actions of their lawyers as they find out you spread the rumours).

There are multiple kinds of bad publicity, some are good for business, others are bad for business.

[ServerGenius]

Originally Posted by punkworld

Wrong. Spread the rumor (on a large scale) that rat feces have been found in Danone desserts, watch the effects on their sales (and the actions of their lawyers as they find out you spread the rumours).

There are multiple kinds of bad publicity, some are good for business, others are bad for business.

I still dissagree.....but I do agree that just bad publicity without any follow up
actions might be harmful. If you handle bad publicity properly you will come
out stronger than before.

In your Danone example sales might drop for a while....but once it gets clear
that Danone doesn't have rat feces in their products wether it's achieved by
a lawsuit or anything else.....danone as a brand will be stronger than ever before.


You're Dutch so I can use the example of IGLO frozen food. It's a good
example coz instead of a rumour it was a fact that years ago they had
traces of somekind of poisen in a number of their products.

People were saying IGLO, Indien Giftig Langzaam Opeten. It made the
brandname IGLO famous...and in the long haul they have profited from it
in terms of brand recognition.

[ServerGenius]

I'm even confident that in the case of Ibill, when they would pay-up all owned
webmasters what they're owed + some nice incentive and the right marketing
they could get back into business and possibly stronger than ever before.

[Libertine]

Originally Posted by DynaSpain

I still dissagree.....but I do agree that just bad publicity without any follow up
actions might be harmful. If you handle bad publicity properly you will come
out stronger than before.

In your Danone example sales might drop for a while....but once it gets clear
that Danone doesn't have rat feces in their products wether it's achieved by
a lawsuit or anything else.....danone as a brand will be stronger than ever before.


You're Dutch so I can use the example of IGLO frozen food. It's a good
example coz instead of a rumour it was a fact that years ago they had
traces of somekind of poisen in a number of their products.

People were saying IGLO, Indien Giftig Langzaam Opeten. It made the
brandname IGLO famous...and in the long haul they have profited from it
in terms of brand recognition.

You're Dutch, so I can use the Buckler beer example. Dutch comedian Youp van 't Hek made the brand look completely ridiculous, and effectively killed it off in The Netherlands.

The thing is, publicity leads to visibility, and the better visibility, the better it is for business. That much is true. However, the "bad" part of bad publicity can outweigh the visibility benefits. This is especially the case with brands that are already established (and thus benefit less from increased visibility), and which rely strongly on either an image of reliability or coolness.

[Libertine]

Originally Posted by DynaSpain

I'm even confident that in the case of Ibill, when they would pay-up all owned
webmasters what they're owed + some nice incentive and the right marketing
they could get back into business and possibly stronger than ever before.

I disagree. Many people who have been damaged by their actions will not take the risk again. People who are new to the industry or were not directly affected might take the chance, but I do not think many webmasters who lost money because of them before want a large chunk of their livelihood in the hands of iBill ever again, not even if they are repaid.

[wdforty]

Also see AlienQ

[escorpio]

see also Michael Jackson

[ServerGenius]

You are partly right about buckler....however buckler's failure wasn't so much
because of Youp...but more off the bad response that followed by buckler.
Starting a lawsuit against Youp wheeping and crying kinda had the effect that
buckler indeed is a brand for whiny dorky people.

If Ibill now was "sold" with the right marketing spin. After some time people
would return. As mentioned before the follow up reaction to the bad publicity
is key to making profit of bad publicity

[ServerGenius]

Originally Posted by escorpio

see also Michael Jackson

Yes we WILL see what happens with him when all is over (and if he doesn't
die before (however that might not even effect in the long haul)).

[xxxjay]

see pimpdog

[Libertine]

Originally Posted by xxxjay

see pimpdog

Some negative publicity has positive effects, but that's a given.

[Libertine]

Originally Posted by DynaSpain

You are partly right about buckler....however buckler's failure wasn't so much
because of Youp...but more off the bad response that followed by buckler.
Starting a lawsuit against Youp wheeping and crying kinda had the effect that
buckler indeed is a brand for whiny dorky people.

If Ibill now was "sold" with the right marketing spin. After some time people
would return. As mentioned before the follow up reaction to the bad publicity
is key to making profit of bad publicity

Theoretically, it might be possible to turn all publicity into good publicity, but that is hardly relevant. In practice, it isn't possible, and that's what counts.

[who]

Saying 'any publicity is good publicity' is like when ugly people say 'real beauty is on the inside'. It's a crock.

[ServerGenius]

Originally Posted by who

Saying 'any publicity is good publicity' is like when ugly people say 'real beauty is on the inside'. It's a crock.

For you that may apply

[Jace]

a negative person associated with a 100% honest and solid company can do well

a negative person associated with a shady company can do bad things

it all depends on the time, place and factors

see AlienQ....his little attitude on here has obviously cost him work and now he is broke and on GFY begging for money and a job

but also see p1mpdogg...his little attitude is talked about everywhere and his business is thriving

[Jace]

BTW, DynaSpain....I had dinner with Blake tonight, he said YOU ARE THE MAN....ALL BOW TO THE MIGHTY DYNASPAIN!

apparently his shit was pretty jacked up, huh?

[2HousePlague]

2hp

[ServerGenius]

Originally Posted by Jace

BTW, DynaSpain....I had dinner with Blake tonight, he said YOU ARE THE MAN....ALL BOW TO THE MIGHTY DYNASPAIN!

apparently his shit was pretty jacked up, huh?

hahaha Blake is a cool guy.....yeah it was pretty bad but it all worked out.
His server is now snoaring happely running better than ever before

[Libertine]

Originally Posted by Jace

see AlienQ....his little attitude on here has obviously cost him work and now he is broke and on GFY begging for money and a job

He could still get work quite easily though, if only he would be a tad more sensible.

[JoeMeca]

not true at all

[Brujah]

Ask Chris about free publicity.
http://www.freechris.org/