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Originally Posted by punkworld
Wrong. Spread the rumor (on a large scale) that rat feces have been found in Danone desserts, watch the effects on their sales (and the actions of their lawyers as they find out you spread the rumours).
There are multiple kinds of bad publicity, some are good for business, others are bad for business.
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I still dissagree.....but I do agree that just bad publicity without any follow up
actions might be harmful. If you handle bad publicity properly you will come
out stronger than before.
In your Danone example sales might drop for a while....but once it gets clear
that Danone doesn't have rat feces in their products wether it's achieved by
a lawsuit or anything else.....danone as a brand will be stronger than ever before.
You're Dutch so I can use the example of IGLO frozen food. It's a good
example coz instead of a rumour it was a fact that years ago they had
traces of somekind of poisen in a number of their products.
People were saying IGLO, Indien Giftig Langzaam Opeten. It made the
brandname IGLO famous...and in the long haul they have profited from it
in terms of brand recognition.
