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Originally Posted by DynaSpain
You are partly right about buckler....however buckler's failure wasn't so much
because of Youp...but more off the bad response that followed by buckler.
Starting a lawsuit against Youp wheeping and crying kinda had the effect that
buckler indeed is a brand for whiny dorky people.
If Ibill now was "sold" with the right marketing spin. After some time people
would return. As mentioned before the follow up reaction to the bad publicity
is key to making profit of bad publicity
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Theoretically, it might be possible to turn all publicity into good publicity, but that is hardly relevant. In practice, it isn't possible, and that's what counts.