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Old 08-29-2004, 02:45 AM   #1
webmaster x
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Which produces MORE BUSINESS --- Advertising or WORD OF MOUTH?

Any idea? I'm leaning towards the latter.
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Old 08-29-2004, 03:00 AM   #2
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depends on the type of business . . . but my experience has been that in it's infancy you need advertising, eventually, if you are good, word of mouth will come.

Your goal is to get it where word of mouth is your best advertising
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Old 08-29-2004, 03:01 AM   #3
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Quote:
Originally posted by baddog
depends on the type of business . . . but my experience has been that in it's infancy you need advertising, eventually, if you are good, word of mouth will come.

Your goal is to get it where word of mouth is your best advertising
Perfect answer
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Old 08-29-2004, 03:26 AM   #4
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i think both work well for differant types of business. i think if its a big business or something generic. advertising is the answer.

i think word of mouth is much stronger but seems to work a lot better for more niche specific things that someone might ask a friend about because they cant find it otherwise. or need someone they can 'trust'.

its like wal-mart and mcdonalds spend a lot on advertising
louis vuitton does not.
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Old 08-29-2004, 03:30 AM   #5
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a mixture of both
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Old 08-29-2004, 03:33 AM   #6
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both:

first comes advertising

then people try them out

then they say if whatever the adver. was for was good or bad

then it becomes "word of mouth"

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Old 08-29-2004, 03:34 AM   #7
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Super bowl TV commercial
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Old 08-29-2004, 03:35 AM   #8
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Quote:
Originally posted by baddog
depends on the type of business . . . but my experience has been that in it's infancy you need advertising, eventually, if you are good, word of mouth will come.

Your goal is to get it where word of mouth is your best advertising
That sums it up nicely.
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Old 08-29-2004, 03:35 AM   #9
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what baddog said
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Old 08-29-2004, 05:40 AM   #10
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I think advertising represents quantity and word of mouth represents quality.

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Old 08-29-2004, 03:07 PM   #11
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If you are selling vanilla coke, it's advertising . If you are giving a good service, word of mouth
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Old 08-29-2004, 10:34 PM   #12
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Both. Even if you have the most beautiful and influential person to promote your product if it is nuts you can't entice your target market.
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Old 08-29-2004, 10:35 PM   #13
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Good points! Niche or specialty tends to work best in small circles and definitely works with word of mouth.

Quote:
Originally posted by Fukeneh
i think both work well for differant types of business. i think if its a big business or something generic. advertising is the answer.

i think word of mouth is much stronger but seems to work a lot better for more niche specific things that someone might ask a friend about because they cant find it otherwise. or need someone they can 'trust'.

its like wal-mart and mcdonalds spend a lot on advertising
louis vuitton does not.
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Old 08-30-2004, 08:09 AM   #14
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Both are important... you need to advertise for ROI and branding... once familiarity and sales set in, you still need to keep all that up, but hopefully name recognition and reputation will factor in much more for you.
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Old 08-30-2004, 09:16 AM   #15
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Word of mouth got us to where we are today
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Old 08-30-2004, 09:37 AM   #16
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Depends on whether you have HIRED MY MOUTH or not.



My consulting is affordable, and the exposure I give companies is second to none...

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Old 08-30-2004, 09:39 AM   #17
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Quote:
Originally posted by webmaster x
Any idea? I'm leaning towards the latter.
the google invite only idea seems to work wonders!
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