Good points! Niche or specialty tends to work best in small circles and definitely works with word of mouth.
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Originally posted by Fukeneh
i think both work well for differant types of business. i think if its a big business or something generic. advertising is the answer.
i think word of mouth is much stronger but seems to work a lot better for more niche specific things that someone might ask a friend about because they cant find it otherwise. or need someone they can 'trust'.
its like wal-mart and mcdonalds spend a lot on advertising
louis vuitton does not.
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