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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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#1 |
Confirmed User
Join Date: Mar 2004
Posts: 4,400
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Which produces MORE BUSINESS --- Advertising or WORD OF MOUTH?
Any idea? I'm leaning towards the latter.
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#2 |
So Fucking Banned
Industry Role:
Join Date: Apr 2001
Location: the beach, SoCal
Posts: 107,089
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depends on the type of business . . . but my experience has been that in it's infancy you need advertising, eventually, if you are good, word of mouth will come.
Your goal is to get it where word of mouth is your best advertising |
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#3 | |
Confirmed User
Join Date: Mar 2001
Location: Toronto
Posts: 1,782
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#4 |
Confirmed User
Industry Role:
Join Date: Mar 2004
Location: Location: Location:
Posts: 1,245
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i think both work well for differant types of business. i think if its a big business or something generic. advertising is the answer.
i think word of mouth is much stronger but seems to work a lot better for more niche specific things that someone might ask a friend about because they cant find it otherwise. or need someone they can 'trust'. its like wal-mart and mcdonalds spend a lot on advertising louis vuitton does not. |
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#5 |
jellyfish
![]() ![]() Join Date: Dec 2003
Posts: 71,528
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a mixture of both
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#6 |
Text Writer
Join Date: Feb 2001
Location: Wisconsin
Posts: 18,812
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both:
first comes advertising then people try them out then they say if whatever the adver. was for was good or bad then it becomes "word of mouth" ![]() |
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#7 |
Confirmed User
Industry Role:
Join Date: Mar 2002
Posts: 7,245
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Super bowl TV commercial
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#8 | |
So Fucking Banned
Join Date: Apr 2003
Location: malta
Posts: 12,745
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#9 |
Confirmed User
Join Date: Dec 2003
Location: canada
Posts: 170
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what baddog said
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love da biz |
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#10 |
Confirmed User
Join Date: Feb 2003
Location: In the present moment
Posts: 2,668
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I think advertising represents quantity and word of mouth represents quality.
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#11 |
Too lazy to set a custom title
Industry Role:
Join Date: Jan 2001
Posts: 51,692
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If you are selling vanilla coke, it's advertising . If you are giving a good service, word of mouth
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#12 |
Confirmed User
Join Date: Apr 2004
Posts: 4,274
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Both. Even if you have the most beautiful and influential person to promote your product if it is nuts you can't entice your target market.
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#13 | |
Confirmed User
Join Date: Mar 2004
Posts: 4,400
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Good points! Niche or specialty tends to work best in small circles and definitely works with word of mouth.
Quote:
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#14 |
Gingerific
Industry Role:
Join Date: Jun 2001
Location: Austin
Posts: 5,567
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Both are important... you need to advertise for ROI and branding... once familiarity and sales set in, you still need to keep all that up, but hopefully name recognition and reputation will factor in much more for you.
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#15 |
Confirmed User
Join Date: Mar 2003
Location: Oh Canada!
Posts: 3,662
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Word of mouth got us to where we are today
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#16 |
Confirmed User
Join Date: May 2002
Location: Pacific Palisades
Posts: 6,940
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Depends on whether you have HIRED MY MOUTH or not.
My consulting is affordable, and the exposure I give companies is second to none... KB at pornstar.com
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#17 | |
Confirmed User
Join Date: Jan 2004
Location: Drunkville
Posts: 703
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Quote:
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