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Which produces MORE BUSINESS --- Advertising or WORD OF MOUTH?
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08-30-2004, 08:09 AM
LAJ
Gingerific
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Join Date: Jun 2001
Location: Austin
Posts: 5,567
Both are important... you need to advertise for ROI and branding... once familiarity and sales set in, you still need to keep all that up, but hopefully name recognition and reputation will factor in much more for you.
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