PPC vs. Organic Performance - GoFuckYourself.com

FreeHugeMovies · 01-30-2011, 09:36 PM

Here is a question for some of you internet marking Gurus.

Two websites.

One is 100% ppc and the other is 100% organic.

Let's say you are trying to generate leads selling widgets in your area.

Which traffic is more likely to register, create a lead and bring you a sale??

WiredGuy · 01-30-2011, 09:52 PM

PPC will, and probably a lot more than an organic site.
WG

woj · 01-30-2011, 10:09 PM

Quote:

Originally Posted by WiredGuy

PPC will, and probably a lot more than an organic site.
WG

why do you think that is? Surfers view paid ads as more trust worthy? or is it because paid ads appear above organic results, so PPC kinda gets first dibs at converting the surfer?

WiredGuy · 01-30-2011, 10:30 PM

Quote:

Originally Posted by woj

why do you think that is? Surfers view paid ads as more trust worthy? or is it because paid ads appear above organic results, so PPC kinda gets first dibs at converting the surfer?

When it comes to leadgen or product based sales, ppc has always done better. As to why, my guess is because its indicated as sponsored links, they're expecting a product. I may be wrong, but that's the way I've seen it.
WG

FreeHugeMovies · 01-30-2011, 10:44 PM

This is a good thread. =]

I've read a recent article where the guy was selling the same widget and had two websites.

100 PPC and 100 SE.

The 100 SE site had a better conversion.

CYF · 01-30-2011, 10:45 PM

Quote:

Originally Posted by FreeHugeMovies

This is a good thread. =]

I've read a recent article where the guy was selling the same widget and had two websites.

100 PPC and 100 SE.

The 100 SE site had a better conversion.

you wouldn't happen to have a link to that article, would you?

PornGreen · 01-30-2011, 10:46 PM

organic by far

Lester Burnham · 01-30-2011, 10:59 PM

So many variables, one of which is the type of product and the nature of the PPC and organic results. I imagine there are some products where a user will feel more comfortable with the a PPC direct, whereas other trust the organic result due to the nature of the product/service marketed.

WiredGuy · 01-30-2011, 11:01 PM

Hmmmmmm, interesting results from other people

WG

Jack Sparrow · 01-31-2011, 01:02 AM

To many factors to say somethin about it.

Chris · 01-31-2011, 06:52 AM

Organic if you are within the first two or three spots but after that its PPC.

WHen dealing with a product sale - they will look towards the sponsored ad's as it being exactly what they are looking for rather than the organic results witch could really be anything

but this has so many variables to give solid answer

Badmaash · 01-31-2011, 06:59 AM

This question is flawed..... the question should be which is more profitable, PPC vs organic

Lets sya you are targetting "clock widgets" and you rank number 1 for clock widgets and then also do PPC to compare the results, it would be more profitable to go with organic

Lets say "clock widgets" PPC KW costs $1.00 per click and the profit on clock widget is say $2 and you have to have 50 clicks to make a sale then you can see organic will be better.

PPC is only for brand building or selling if you have big value products, thats my 2p

01-30-2011, 09:36 PM	#1
FreeHugeMovies Too lazy to set a custom title Join Date: Dec 2001 Location: Charlotte, NC Posts: 14,137	PPC vs. Organic Performance Here is a question for some of you internet marking Gurus. Two websites. One is 100% ppc and the other is 100% organic. Let's say you are trying to generate leads selling widgets in your area. Which traffic is more likely to register, create a lead and bring you a sale??

01-30-2011, 09:52 PM	#2
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,460	PPC will, and probably a lot more than an organic site. WG __________________ I play with Google.

01-30-2011, 10:46 PM	#7
PornGreen Confirmed User Industry Role: Join Date: Nov 2010 Posts: 554	organic by far __________________ $25 Per Join

01-30-2011, 11:01 PM	#9
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,460	Hmmmmmm, interesting results from other people WG __________________ I play with Google.

01-31-2011, 06:52 AM	#11
Chris Too lazy to set a custom title Industry Role: Join Date: May 2003 Location: icq: 71462500 Skype: Jupzchris Posts: 27,880	Organic if you are within the first two or three spots but after that its PPC. WHen dealing with a product sale - they will look towards the sponsored ad's as it being exactly what they are looking for rather than the organic results witch could really be anything but this has so many variables to give solid answer __________________ [email protected]

01-30-2011, 10:44 PM	#5
FreeHugeMovies Too lazy to set a custom title Join Date: Dec 2001 Location: Charlotte, NC Posts: 14,137	This is a good thread. =] I've read a recent article where the guy was selling the same widget and had two websites. 100 PPC and 100 SE. The 100 SE site had a better conversion.

01-30-2011, 10:59 PM	#8
Lester Burnham Confirmed User Join Date: Aug 2006 Location: You can take me out the ghetto, but not the ghetto out of me Posts: 540	So many variables, one of which is the type of product and the nature of the PPC and organic results. I imagine there are some products where a user will feel more comfortable with the a PPC direct, whereas other trust the organic result due to the nature of the product/service marketed.

01-31-2011, 01:02 AM	#10
Jack Sparrow Almost goners.. Industry Role: Join Date: May 2008 Location: Netherlands Posts: 11,420	To many factors to say somethin about it.

01-31-2011, 06:59 AM	#12
Badmaash Confirmed User Join Date: Jan 2007 Posts: 2,695	This question is flawed..... the question should be which is more profitable, PPC vs organic Lets sya you are targetting "clock widgets" and you rank number 1 for clock widgets and then also do PPC to compare the results, it would be more profitable to go with organic Lets say "clock widgets" PPC KW costs $1.00 per click and the profit on clock widget is say $2 and you have to have 50 clicks to make a sale then you can see organic will be better. PPC is only for brand building or selling if you have big value products, thats my 2p __________________ best cbd oil uk - Hit me up on ICQ 400607632