Quote:
Originally Posted by woj
why do you think that is? Surfers view paid ads as more trust worthy? or is it because paid ads appear above organic results, so PPC kinda gets first dibs at converting the surfer?
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When it comes to leadgen or product based sales, ppc has always done better. As to why, my guess is because its indicated as sponsored links, they're expecting a product. I may be wrong, but that's the way I've seen it.
WG