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This question is flawed..... the question should be which is more profitable, PPC vs organic
Lets sya you are targetting "clock widgets" and you rank number 1 for clock widgets and then also do PPC to compare the results, it would be more profitable to go with organic
Lets say "clock widgets" PPC KW costs $1.00 per click and the profit on clock widget is say $2 and you have to have 50 clicks to make a sale then you can see organic will be better.
PPC is only for brand building or selling if you have big value products, thats my 2p
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