Welcome to the GoFuckYourself.com - Adult Webmaster Forum forums.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Post New Thread Reply

Register GFY Rules Calendar
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >
Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed.

 
Thread Tools
Old 12-22-2002, 07:13 PM   #1
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
Paid Content or Free?

Ok,

Basically i deal with free content, im wondering what some of you pro's think of this.


Can exclusive content make a worthwhile difference in your convertions?


Im assuming it might also help me get listed in some cases also, but just wondering if it is actually worthwhile to invest in content.
__________________
HEY!!

Unbeatable hosting! Customer service is top notch!

--> ISPrime <-- Do a search on any board, their reputation is rock solid .. for years!!
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:15 PM   #2
notjoe
Confirmed User
 
Industry Role:
Join Date: May 2002
Location: Toronto, Canada
Posts: 5,599
Quote:
Originally posted by lil2rich4u2
Ok,

Basically i deal with free content, im wondering what some of you pro's think of this.


Can exclusive content make a worthwhile difference in your convertions?


Im assuming it might also help me get listed in some cases also, but just wondering if it is actually worthwhile to invest in content.
OF course! The right content can be like a drug to someone and will keep them coming back for a long time. Since they cannot find it anywhere else they will stick with you.

If you dont update you can forget it.
notjoe is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:16 PM   #3
Fletch XXX
GFY HALL OF FAME DAMMIT!!!
 
Fletch XXX's Avatar
 
Join Date: Jan 2002
Location: that 504
Posts: 60,840
Quote:
Originally posted by lil2rich4u2



Can exclusive content make a worthwhile difference in your convertions?
What kind of question is that?

If everyone wore the same color shirt, and I was selling red shirts you think id make a few bucks?

Exclusive means no one else has it, meaning rare, meaning if they want it, they gotta join your site.

Such silly questions.
__________________

Want an Android App for your tube, membership, or free site?

Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me
Fletch XXX is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:24 PM   #4
Ramster
Confirmed User
 
Ramster's Avatar
 
Industry Role:
Join Date: Jul 2002
Location: Ottawa, Canada
Posts: 1,447
Free content in gallery making can hurt sales. If the surfer has already seen the pics, he might just close the window or hit back without even looking at your page. But like what was already said, fresh unseen content can be a drug. It catches the surfer's eye and allows you to now work your sell.
__________________
Fcuk Cash - Backroom Casting Couch, ExCoGi, BlackAmbush
DarkReach Cash - Top Pornstars & Sites
Skype: robmurray999
Email: rob-at-paysitemanagers.com
Ramster is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:26 PM   #5
ancher
Confirmed User
 
Join Date: Nov 2002
Location: Prague
Posts: 140
Many of my client's is asking for exclusive set's now, so like Notjoe say, they are coming back....even Arnold do it :-)

www.glamourgirls.biz

__________________
www.glamourgirls.biz

<iframe border=0 src=http://www.glamourgirls.biz/sig/sig.html width=120 height=60 frameBorder=0 scrolling=no></iframe>

HQ Glamour Content
ancher is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:29 PM   #6
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
"If everyone wore the same color shirt, and I was selling red shirts you think id make a few bucks?"

Well common now, even though it is free ... the odds of a surfur seeing the same content even in the same week and remembering it is slim IMHO.


The few surfurs that do see the same shit floating around, and they remember it ... chances are these guys are surfing so much they arent gonna buy anything anyhow ... they just surfing all day/night for free shit.



"Exclusive means no one else has it, meaning rare, meaning if they want it, they gotta join your site."

yes i know that, but im talking about gallery building actually, i shoulda mentioned that maybe.
__________________
HEY!!

Unbeatable hosting! Customer service is top notch!

--> ISPrime <-- Do a search on any board, their reputation is rock solid .. for years!!
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:33 PM   #7
Fletch XXX
GFY HALL OF FAME DAMMIT!!!
 
Fletch XXX's Avatar
 
Join Date: Jan 2002
Location: that 504
Posts: 60,840
Quote:
Originally posted by lil2rich4u2

Well common now, even though it is free ... the odds of a surfur seeing the same content even in the same week and remembering it is slim
Keep telling yourself that.

They see the same content more often than you think

What sponsors free content are you using?
__________________

Want an Android App for your tube, membership, or free site?

Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me
Fletch XXX is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:36 PM   #8
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
Fletch,

As much as im sure your waiting for me to say nasty dollars content, lol ...

i use content from revshare (as if thats any better)


and also just hooked up with a new sponsor that not too many people promote, they give us content also. pornstar stuff though, so its stuff like guage and jenna and terra .... cant really get too exclusive witht hat stuff i guess.
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:38 PM   #9
FlyingIguana
aspiring banker
 
Join Date: Mar 2002
Location: toronto
Posts: 10,870
last time i bought content for tgp galleries i got declined cuss the content was overused.

FlyingIguana is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:40 PM   #10
Nbritte
Confirmed User
 
Join Date: Sep 2001
Location: Kentucky USA
Posts: 689
Quote:
Originally posted by lil2rich4u2
"If everyone wore the same color shirt, and I was selling red shirts you think id make a few bucks?"

Well common now, even though it is free ... the odds of a surfur seeing the same content even in the same week and remembering it is slim IMHO.


The few surfurs that do see the same shit floating around, and they remember it ... chances are these guys are surfing so much they arent gonna buy anything anyhow ... they just surfing all day/night for free shit.



"Exclusive means no one else has it, meaning rare, meaning if they want it, they gotta join your site."

yes i know that, but im talking about gallery building actually, i shoulda mentioned that maybe.
One good sponsor with 100 webmaster using the same pics being submitted to 800 tgps using RS 3 to 4 times a week that would be what 240,000 possible places for a surfer to see the same content

Yeah the odds are they would not see it twice

On the other hand if you buy content and the surfer Just loves the pics signs up and cant find that model will they rebll???

Nbritt
__________________

SexyCityCash gets in Bed with PornoDan
Nbritte is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:41 PM   #11
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
"last time i bought content for tgp galleries i got declined cuss the content was overused."


thats gotta suck ass! Whenever i do actually drop cash on content, i make sure it is exclusive .... or very limited usage.
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:41 PM   #12
Nbritte
Confirmed User
 
Join Date: Sep 2001
Location: Kentucky USA
Posts: 689
Quote:
Originally posted by FlyingIguana
last time i bought content for tgp galleries i got declined cuss the content was overused.

The first time I bought some I had the same problem
__________________

SexyCityCash gets in Bed with PornoDan
Nbritte is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:43 PM   #13
Fletch XXX
GFY HALL OF FAME DAMMIT!!!
 
Fletch XXX's Avatar
 
Join Date: Jan 2002
Location: that 504
Posts: 60,840
I wasnt anticipating any sponsor, dont ever think you can guess what I am up to.

buahahaha

Quote:
yes i know that, but im talking about gallery building actually, i shoulda mentioned that maybe.
Especially in gallery making.

The content you are given has been giving to hundreds of not 1000s of other people.

And especially if you are talking tgps, most have the exact galleries on them.

If the tgp is worth submitting to, you have 50 fuckers on this board ALONE that are sending galleries to them.

For someone who didnt think exclusivity meant anything at the beginning of this thread, you sure act like you know things.

Quote:
thats gotta suck ass! Whenever i do actually drop cash on content, i make sure it is exclusive .... or very limited usage.
Who have you gotten to shoot exclusive for you?
__________________

Want an Android App for your tube, membership, or free site?

Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

Last edited by Fletch XXX; 12-22-2002 at 07:45 PM..
Fletch XXX is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:44 PM   #14
FlyingIguana
aspiring banker
 
Join Date: Mar 2002
Location: toronto
Posts: 10,870
Quote:
Originally posted by Nbritte


One good sponsor with 100 webmaster using the same pics being submitted to 800 tgps using RS 3 to 4 times a week that would be what 240,000 possible places for a surfer to see the same content

Yeah the odds are they would not see it twice

On the other hand if you buy content and the surfer Just loves the pics signs up and cant find that model will they rebll???

Nbritt
thats why i would like to see good sponsor content that you have to pay a small fee to use. the more serious webmasters would get quality content that matches the site and actually get listed.

i think content that matches whats actually in the members area would help rebills. your ads include the content and not just the actual banner + text.
FlyingIguana is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:48 PM   #15
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
"For someone who didnt think exclusivity meant anything at the beginning of this thread, you sure act like you know things"

Fletch,

Actually i dont, i just know whenever i buy content i try to make sure its as close to exclusive as i can get it ...

my question and reason for openeing this thread is ...

I wonder if it REALLY makes a difference in gallery conversions. I havent noticed a difference either way, figured id ask you guys.
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 07:51 PM   #16
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
"Who have you gotten to shoot exclusive for you?"

Fletch,

sorry i overlooked this .....

ive never had someone do private shoots for me, what i meant was i buy content that is claimed to be exclusive.
__________________
HEY!!

Unbeatable hosting! Customer service is top notch!

--> ISPrime <-- Do a search on any board, their reputation is rock solid .. for years!!
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 08:25 PM   #17
Pornwolf
Drunk and Unruly
 
Pornwolf's Avatar
 
Join Date: Jan 2002
Location: Hollywood
Posts: 22,712
Buy content? Most of the people I know submit the free hosted galleries. You should too. You'll get listed everytime with those professional looking high speed creations. Why waste your time buying and building when it has been done for you.

Would anyone be interested in buying this bridge I have in my backyard?
__________________
I've trusted my sites to them for over a decade...

Webair, bitches.
Pornwolf is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 08:27 PM   #18
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
"You'll get listed everytime with those professional looking high speed creations."


funny

heh
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 09:05 PM   #19
AaronM
GFY Royality ;)
 
AaronM's Avatar
 
Industry Role:
Join Date: Oct 2001
Location: ┌∩┐ ◣_◢ ┌∩┐
Posts: 46,917
Quote:
Originally posted by Nbritte

On the other hand if you buy content and the surfer Just loves the pics signs up and cant find that model will they rebll???

Nbritt
Excellent point. The answer is that they most likely will not. Sponsors know this and the smart ones watch what is converting. If they do not have it, they will seek out the content provider and buy it. I have had a lot of sales from this sort of thing.

Exclusive sets for galleries is stupid. It is a HUGE waste of money, in most cases. If you are running the pay site and want to give your webmasters exclusive content then that is a different story but for an affiliate to pay for exclusive is just dumb.

A better option is to find a reputable content provider who can offer you images that are fairly unsaturated. There are content providers who specifically target TGP submitters for clients. The ones that do this are often seen everywhere and might as well be the same as using free stuff.

Do a little homework. Surf the TGP's a little and compare the content to what content providers offer on their sites. If you see the same stuff a lot then find a different content provider. There are a lot of providers out there these days. Be careful who you deal with.

AaronM is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-22-2002, 09:46 PM   #20
lil2rich4u2
ICQ: 175171926
 
Join Date: Oct 2002
Location: New York, NY
Posts: 11,046
Aaron,

Well said, thank you.
lil2rich4u2 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-23-2002, 12:13 AM   #21
UnseenWorld
Confirmed User
 
Join Date: May 2001
Location: Portland, OR, USA
Posts: 5,279
Quote:
Originally posted by AaronM


Excellent point. The answer is that they most likely will not. Sponsors know this and the smart ones watch what is converting. If they do not have it, they will seek out the content provider and buy it. I have had a lot of sales from this sort of thing.

Exclusive sets for galleries is stupid. It is a HUGE waste of money, in most cases. If you are running the pay site and want to give your webmasters exclusive content then that is a different story but for an affiliate to pay for exclusive is just dumb.

A better option is to find a reputable content provider who can offer you images that are fairly unsaturated. There are content providers who specifically target TGP submitters for clients. The ones that do this are often seen everywhere and might as well be the same as using free stuff.

Do a little homework. Surf the TGP's a little and compare the content to what content providers offer on their sites. If you see the same stuff a lot then find a different content provider. There are a lot of providers out there these days. Be careful who you deal with.


Speaking as a content provider, one strategy might be to use brand new (seldom seen) nonexclusive content to submit to TGP's and then buy some exclusive material from the same provider of the same model(s). But don't buy exclusive material and submit it to galleries. You're just throwing away the value of the exclusivity if you do that.

However, one point introducing some realism regarding exclusive content. Eventually, it will leak off your site, be swapped around in chat rooms, pirated, etc., so the value of exclusivity diminishes over time.
__________________
SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.
UnseenWorld is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-23-2002, 12:22 AM   #22
AaronM
GFY Royality ;)
 
AaronM's Avatar
 
Industry Role:
Join Date: Oct 2001
Location: ┌∩┐ ◣_◢ ┌∩┐
Posts: 46,917
Quote:
Originally posted by UnseenWorld

However, one point introducing some realism regarding exclusive content. Eventually, it will leak off your site, be swapped around in chat rooms, pirated, etc., so the value of exclusivity diminishes over time.
I am not sure that I agree with this. If you buy it as exclusive then why not brand it and if it circulates in the newsgroups so be it. If people like it then they may come to your site for more.

I recently read a post where the person mentioned that members of his site have comment on being able to see all of his stuff in one site instead of a little here and there.

Now, if I could just remember who it was.....

OH yeah...It was you.
AaronM is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-23-2002, 12:24 AM   #23
AaronM
GFY Royality ;)
 
AaronM's Avatar
 
Industry Role:
Join Date: Oct 2001
Location: ┌∩┐ ◣_◢ ┌∩┐
Posts: 46,917
Quote:
Originally posted by lil2rich4u2
Aaron,

Well said, thank you.
My pleasure.
AaronM is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-23-2002, 03:27 AM   #24
VirtuMike
Confirmed User
 
Join Date: May 2002
Location: Seat 1A
Posts: 2,483
The best conversions and retentions you'll see come from pics the sponsors give you. They fit the theme of the site because they are FROM that site. Also the sponsor usually picks out the pics, so they're the juciest ones from the set to show what's in the members areas.

That being said, there's no guarantee that those will get listed. Limited release content seems to get the best listings because it's not played out, but if they join looking for that set and it's not in the members area, they're going to be pissed.

Look at it psychologically. Every sale is based on ONE thing that really grabs the customer. They're not unsophisticated wishy washy moron subscribers, they look for their fetish and they click till they see exactly what they want and a point scatter around it. If they see one girl in particular that lights them up, they join BECAUSE of that ONE GIRL and THAT THEME. If it's not in there but the point scatter is, they might stick around, but the cognitive dissonance is significantly higher if they can't find what they're looking for. If the galleries are completely unrelated, you see more chargebacks and shorter membership lengths.

Talk to your sponsors and ask them what they think you should do. And tell them to BUY MY CONTENT.
__________________
Host it in AMSTERDAM at EUROTIVITY! - We also offer BACKUP SERVICES!

XYZZY4L
VirtuMike is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-23-2002, 03:39 AM   #25
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally posted by FlyingIguana
last time i bought content for tgp galleries i got declined cuss the content was overused.

Then be more careful where and what you are buying.

This is why you "Sign up" flamers are VERY wrong.

Sign up on 3-6 good content sites, depending on how much you want to buy. Make sure their content matches your needs. They will then send you an email once a week/fortnight informing you of their new sets.

You buy the new stuff it's not going to be all over the place and flogged to death.

Of course if you can afford to buy exclusive, then you will be streets ahead. But this is a chicken and egg question. Can you afford to buy it or can you afford not too?

Remember even if it's exclusive it has to be good. Exclusive turds still smell bad.

And remember it has to fit where you are sending the surfer.

Last edited by charly; 12-23-2002 at 03:42 AM..
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-23-2002, 03:48 AM   #26
Dveron
Confirmed User
 
Join Date: Dec 2002
Location: Vancouver
Posts: 2,794
Quote:
Originally posted by UnseenWorld



Speaking as a content provider, one strategy might be to use brand new (seldom seen) nonexclusive content to submit to TGP's and then buy some exclusive material from the same provider of the same model(s).
Especially if you put that exclusive content behind a recurring Free AVS
Dveron is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-23-2002, 04:57 AM   #27
cheekycherry
Confirmed User
 
Join Date: Feb 2002
Location: N/A
Posts: 1,703
Quote:
Especially if you put that exclusive content behind a recurring Free AVS
Is there such a thing?

A recurring payout on a free avs pass? If so, give me the URL. I'll say bye bye to sex key.
cheekycherry is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-24-2002, 03:27 AM   #28
kevinl
Confirmed User
 
Join Date: Apr 2002
Location: US
Posts: 261
If I was using exclusive conent i would definitely upsell them to a premium avs.
__________________
kevinl
kevinl is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-24-2002, 03:54 AM   #29
Sarah_Jayne
Now with more Jayne
 
Sarah_Jayne's Avatar
 
Industry Role:
Join Date: Dec 2002
Location: Los Angeles
Posts: 40,077
try being a tgp reviewer for a couple weeks and you will soon see just how many people use the same content - free and paid. Some women I think I know from every possible angle just from doing reviews and others if I see again I will scream.
Sarah_Jayne is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 07-27-2003, 04:41 AM   #30
greentea
Confirmed User
 
Join Date: Mar 2002
Location: South Florida
Posts: 6,580
monkey see monkey do
__________________
blunts
greentea is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 07-27-2003, 04:47 AM   #31
gothweb
Confirmed User
 
Join Date: Jun 2002
Location: Back in the USSA
Posts: 8,849
You have to find the best balance you can between content that is on the site, and content that isn't oversaturated. Free content from some sponsors won't do the trick, but from some it will. Exclusive content is insane for galleries-- the price is too high, and the surfer won't find it on the site when they sign up.

I have had a few people buy my content sets to promote my sites in galleries. That way, it's content from the site that isn't all over the place. Not always an option, of course, but the idea should be to come up with the ideal solution to your exact situation. General questions reveal very little, even when answered the best way possible.
__________________

Photos by Ian X.: Distinctive photos of goth babes.
Blood Money:Your traffic, my sites, our money.
MojoHost: Still the best.
gothweb is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 07-27-2003, 08:57 AM   #32
SoBeGirl Video
So Fucking Banned
 
Join Date: Sep 2002
Location: Planet earth
Posts: 2,493
Here are some links to new content that has just been released.

http://www.*************/stsamp22.htm

If you want to use a free feed try this out.

http://www.sobecams.com/free

Cya :-)
SoBeGirl Video is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Post New Thread Reply
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >

Bookmarks



Advertising inquiries - marketing at gfy dot com

Contact Admin - Advertise - GFY Rules - Top

©2000-, AI Media Network Inc



Powered by vBulletin
Copyright © 2000- Jelsoft Enterprises Limited.