To add to the Tubes/Web 2.0 grief... less and less people are clicking ads - GoFuckYourself.com

$5 submissions · 10-01-2009, 07:06 PM

Looks like less and less people are clicking ads:http://adage.com/digital/article?article_id=139367

NEW YORK (AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

Clickers only represent 16% of U.S. internet users, according to ComScore data from March. The study initially found that 32% clicked on display advertising in July 2007. If that first study, released last year, crystallized skepticism that click-through rates weren't the be-all end-all success metric for display, this most recent report might just be the last nail in the digital coffin.

cyber_ninja · 10-01-2009, 07:09 PM

i have never clicked on a banner unless it was an affiliate banner

d-null · 10-01-2009, 07:10 PM

it would be nice if impressions were the advertising model like television (nice for webmasters that is), but it will be interesting to see how the next few years unfold

closer · 10-01-2009, 07:11 PM

Text links never fail for me

DavieVegas · 10-01-2009, 07:43 PM

The whole internet is going to shit. Impressions is the only thing in the future or these companies will go out of biz because affiliates are not making money.

d-null · 10-01-2009, 07:46 PM

Quote:

Originally Posted by DavieVegas

The whole internet is going to shit. Impressions is the only thing in the future or these companies will go out of biz because affiliates are not making money.

yeah, I guess we should be concentrating on producing the huge type of mainstream sites that will be lucky enough to host Pepsi ads or McDonalds ads

96ukssob · 10-01-2009, 07:49 PM

IMO, people are getting smarter and ads are getting lamer.

Think of the ads we saw 5 years ago. Those animated flash banner ads to push brad pitt into traffic or punch george bush in the face?

I personally dont use image banner ads that much anymore, but more text ads. banners are all the same, especially when it comes to dating. I tested the ones on my sites and horizontal banner ads were the LEAST clicked on right after vertical sky scrapers

TheDoc · 10-01-2009, 07:58 PM

Personality Pays

Sex9 · 10-01-2009, 08:04 PM

I agree, most of the banners sponsors offer suck...no creativity,they look like ads and don't really attempt to give the surfer a reason to click...if you just look at porn ads....alot of them say "click here for free trial" or say how many dvd's they offer or whatever...these days...even people my age(upper 30's) who are computer illiterate know that's not a selling point...
at this point I have given up on sponsors and started creating my own banners and my click through rates have risen dramatically

Barefootsies · 10-01-2009, 08:06 PM

That is an interesting statistic.

I get higher clicks on my tube site(s) then I am getting on more conventional pay site, and regular web sites by a fairly noticeable margin.

Sig.

d-null · 10-01-2009, 08:09 PM

interesting stat barefootsies, are the clicks less valuable though? I was thinking about that too, where a site I saw had some compelling banners, but I am sure their traffic is very low quality when it comes to actual money spending surfers (likely mostly teens looking for free stuff), but I am sure they get a high ctr but with terriible conversions

psili · 10-01-2009, 08:10 PM

An article referenced from a recent SmashingMagazine article regarding usability that references advertisement viewing: http://www.useit.com/alertbox/banner-blindness.html (Jacob Nielsen content warning)

Sex9 · 10-01-2009, 08:21 PM

Quote:

Originally Posted by Barefootsies

That is an interesting statistic.

I get higher clicks on my tube site(s) then I am getting on more conventional pay site, and regular web sites by a fairly noticeable margin.

Sig.

Wow, thats insane...I truly believe that's a result of advertising that sucks!!!!!!!I barely get any traffic(my main site gets a whopping 3500 uniques a day---but I still make enough to pay all of my bills)...it just goes to show that (and I have made posts about this before)...porn companies have no innovation anymore...neither in their content or their advertising...it's truly sad that an industry that should be thriving is falling to its demise because the people who made it, just made it because they were at the right place at the right time....not because they had any vision to speak of.....

Barefootsies · 10-01-2009, 08:41 PM

Quote:

Originally Posted by d-null

interesting stat barefootsies, are the clicks less valuable though? I was thinking about that too, where a site I saw had some compelling banners, but I am sure their traffic is very low quality when it comes to actual money spending surfers (likely mostly teens looking for free stuff), but I am sure they get a high ctr but with terriible conversions

Also to be said....

The EXACT SAME banners rotating on the forums, fan sites, pay sites, as are rotating on the tube sites. However, you can see the average of the other sites in comparison to the tube site clicks.

Frankly, I was surprised myself. I would have thought the opposite, or reverse.

I can't speak to all tube sites, but if they follow the same format. Then, in theory, tube site surfers pay more attention to, or click, the advertisements more than a traditional pay/surfer type of site.

mynameisjim · 10-01-2009, 09:31 PM

For mainstream, online advertising will continue to decline until the experience of using the web changes dramatically to a more passive model, which it probably won't. Advertising works best in passive mediums because the victim is already just sitting there absorbing. When they are active, it makes it very difficult to illicit a response or emotion from them.

Advertisers pay the MOST when they can use adspace to brand their product or company. The internet does not allow that at all in it's current form and that's where the money is for publishers.

$5 submissions · 10-02-2009, 04:21 AM

Ad technology is still in its infancy. I don't think we've gotten very deep... yet. Expect more effective ad technologies/strategies in the future.

rowan · 10-02-2009, 11:55 AM

Does adsense still have the >1% CTR rule? I haven't been able to achieve that for over a year.

Agent 488 · 10-02-2009, 11:57 AM

wonder how those mainstream ads on pornhub are doing?

Babaganoosh · 10-02-2009, 12:09 PM

Quote:

Originally Posted by Sex9

Wow, thats insane...I truly believe that's a result of advertising that sucks!!!!!!!I barely get any traffic(my main site gets a whopping 3500 uniques a day---but I still make enough to pay all of my bills)...it just goes to show that (and I have made posts about this before)...porn companies have no innovation anymore...neither in their content or their advertising...it's truly sad that an industry that should be thriving is falling to its demise because the people who made it, just made it because they were at the right place at the right time....not because they had any vision to speak of.....

.31 and .46 are actually pretty good CTRs these days, especially if these ads are banners.

Agent 488 · 10-02-2009, 12:11 PM

i think a punch a tube site owner in the face banner would get lots of clicks on gfy.

Barefootsies · 10-02-2009, 12:11 PM

Quote:

Originally Posted by Babaganoosh

.31 and .46 are actually pretty good CTRs these days, especially if these ads are banners.

Yes. They are just plain old 468 x 80 type of banner ads.

Fletch XXX · 10-02-2009, 12:11 PM

Quote:

Originally Posted by Barefootsies

Also to be said....

The EXACT SAME banners rotating on the forums, fan sites, pay sites, as are rotating on the tube sites. However, you can see the average of the other sites in comparison to the tube site clicks.

Frankly, I was surprised myself. I would have thought the opposite, or reverse.

I can't speak to all tube sites, but if they follow the same format. Then, in theory, tube site surfers pay more attention to, or click, the advertisements more than a traditional pay/surfer type of site.

Ive done tons of ads for tube sites working directly with clients to acheive better CTRs, and yes, it seems you can get better click results than on traditional html pages vs tubes if done right. And more often than not, the two types of ads will vary greatly...

$5 submissions · 10-02-2009, 02:53 PM

Quote:

Originally Posted by Fletch XXX

Ive done tons of ads for tube sites working directly with clients to acheive better CTRs, and yes, it seems you can get better click results than on traditional html pages vs tubes if done right. And more often than not, the two types of ads will vary greatly...

Interesting. Does testing ensure a certain degree of predictability?

SomeCreep · 10-02-2009, 05:53 PM

well, i guess it is what it is until it is what it aint.

Barefootsies · 10-02-2009, 08:50 PM

Quote:

Originally Posted by Fletch XXX

Ive done tons of ads for tube sites working directly with clients to acheive better CTRs, and yes, it seems you can get better click results than on traditional html pages vs tubes if done right. And more often than not, the two types of ads will vary greatly...

You have done more research with it then I have.

I run same ads on both types of sites. Results vary as shown. Better CTR with tube.

Davy · 10-03-2009, 01:22 AM

Google will eat itself.
http://gwei.org/

flashfire · 10-03-2009, 01:38 AM

my banners are getting as good of clicks as always

kmanrox · 10-03-2009, 02:12 AM

Quote:

Originally Posted by TheDoc

Personality Pays

i send everyone who asks me how to get into porn to your blog and cozycampus

10-01-2009, 07:06 PM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	To add to the Tubes/Web 2.0 grief... less and less people are clicking ads Looks like less and less people are clicking ads:http://adage.com/digital/article?article_id=139367 NEW YORK (AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless? Clickers only represent 16% of U.S. internet users, according to ComScore data from March. The study initially found that 32% clicked on display advertising in July 2007. If that first study, released last year, crystallized skepticism that click-through rates weren't the be-all end-all success metric for display, this most recent report might just be the last nail in the digital coffin. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

10-01-2009, 07:11 PM	#4
closer Confirmed User Industry Role: Join Date: Sep 2005 Location: ICQ :: 34739932 :: Les Pays-Bas Posts: 1,707	Text links never fail for me __________________ HOT DOMAIN NAMES FOR SALE: EUROPEAN: MACHO.FR ⌘ KINKY.ES ⌘ SEXTOONS.CO.UK ⌘ DOT COMS: DJSEX.COM ⌘ FAQBOX.COM ⌘ WEBCAMSTV.COM ⌘ SEXTWEET.COM ⌘ PORNVOUCHER.COM ⌘ GAYBF.COM \| GAYBFF.COM ⌘ GAYSEXDATE.COM \| GAYSEXDATING.COM

10-01-2009, 07:43 PM	#5
DavieVegas Confirmed User Industry Role: Join Date: Jun 2004 Location: Las Vegas Posts: 6,117	The whole internet is going to shit. Impressions is the only thing in the future or these companies will go out of biz because affiliates are not making money. __________________ SKYPE#: davievegas - email: ddmedia702[at]mail[.]com

10-01-2009, 07:49 PM	#7
96ukssob So Fucking Banananananas Industry Role: Join Date: Mar 2003 Location: If I was in your ass you'd know it Posts: 12,991	IMO, people are getting smarter and ads are getting lamer. Think of the ads we saw 5 years ago. Those animated flash banner ads to push brad pitt into traffic or punch george bush in the face? I personally dont use image banner ads that much anymore, but more text ads. banners are all the same, especially when it comes to dating. I tested the ones on my sites and horizontal banner ads were the LEAST clicked on right after vertical sky scrapers __________________ Email: Clicky on Me

10-01-2009, 07:58 PM	#8
TheDoc Too lazy to set a custom title Industry Role: Join Date: Jul 2001 Location: Currently Incognito Posts: 13,827	Personality Pays __________________ ~TheDoc - ICQ7765825 It's all disambiguation

10-01-2009, 07:09 PM	#2
cyber_ninja Twerk That Ass Industry Role: Join Date: Jul 2001 Location: Lincoln, California Posts: 2,197	i have never clicked on a banner unless it was an affiliate banner

10-01-2009, 07:10 PM	#3
d-null . . . Industry Role: Join Date: Apr 2007 Location: NY Posts: 13,724	it would be nice if impressions were the advertising model like television (nice for webmasters that is), but it will be interesting to see how the next few years unfold

10-01-2009, 08:04 PM	#9
Sex9 Confirmed User Join Date: May 2007 Location: Los Angeles Posts: 155	I agree, most of the banners sponsors offer suck...no creativity,they look like ads and don't really attempt to give the surfer a reason to click...if you just look at porn ads....alot of them say "click here for free trial" or say how many dvd's they offer or whatever...these days...even people my age(upper 30's) who are computer illiterate know that's not a selling point... at this point I have given up on sponsors and started creating my own banners and my click through rates have risen dramatically __________________ The coolest Porn Tube Last edited by Sex9; 10-01-2009 at 08:05 PM..

10-01-2009, 08:06 PM	#10
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	That is an interesting statistic. I get higher clicks on my tube site(s) then I am getting on more conventional pay site, and regular web sites by a fairly noticeable margin. Sig. __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?" Last edited by Barefootsies; 10-01-2009 at 08:08 PM..

10-01-2009, 08:09 PM	#11
d-null . . . Industry Role: Join Date: Apr 2007 Location: NY Posts: 13,724	interesting stat barefootsies, are the clicks less valuable though? I was thinking about that too, where a site I saw had some compelling banners, but I am sure their traffic is very low quality when it comes to actual money spending surfers (likely mostly teens looking for free stuff), but I am sure they get a high ctr but with terriible conversions __________________ __________________ Looking for a custom TUBE SCRIPT that supports massive traffic, load balancing, billing support, and h264 encoding? Hit up Konrad! Looking for designs for your websites or custom tubesite design? Hit up Zuzana Designs Check out the #1 WordPress SEO Plugin: CyberSEO Suite

10-01-2009, 08:10 PM	#12
psili Confirmed User Join Date: Apr 2003 Location: Loveland, CO Posts: 5,526	An article referenced from a recent SmashingMagazine article regarding usability that references advertisement viewing: http://www.useit.com/alertbox/banner-blindness.html (Jacob Nielsen content warning) __________________ Your post count means nothing.

10-01-2009, 09:31 PM	#15
mynameisjim Confirmed User Join Date: Aug 2007 Posts: 2,985	For mainstream, online advertising will continue to decline until the experience of using the web changes dramatically to a more passive model, which it probably won't. Advertising works best in passive mediums because the victim is already just sitting there absorbing. When they are active, it makes it very difficult to illicit a response or emotion from them. Advertisers pay the MOST when they can use adspace to brand their product or company. The internet does not allow that at all in it's current form and that's where the money is for publishers. __________________ jim (at) amateursconvert . com Amateurs Convert

10-02-2009, 04:21 AM	#16
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Ad technology is still in its infancy. I don't think we've gotten very deep... yet. Expect more effective ad technologies/strategies in the future. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

10-02-2009, 11:55 AM	#17
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	Does adsense still have the >1% CTR rule? I haven't been able to achieve that for over a year.

10-02-2009, 11:57 AM	#18
Agent 488 Registered User Industry Role: Join Date: Feb 2006 Posts: 22,511	wonder how those mainstream ads on pornhub are doing?

10-02-2009, 12:11 PM	#20
Agent 488 Registered User Industry Role: Join Date: Feb 2006 Posts: 22,511	i think a punch a tube site owner in the face banner would get lots of clicks on gfy.

10-02-2009, 05:53 PM	#24
SomeCreep :glugglug Join Date: Mar 2003 Location: Where the Wild Things Are Posts: 26,118	well, i guess it is what it is until it is what it aint. __________________ Webair Hosting I use and recommend Webair for hosting.

10-03-2009, 01:22 AM	#26
Davy Confirmed User Industry Role: Join Date: Apr 2006 Location: Germany Posts: 4,323	Google will eat itself. http://gwei.org/ __________________ --- ICQ 14-76-98 <-- I don't use this at all

10-03-2009, 01:38 AM	#27
flashfire ICQ 1 6 7 8 5 3 4 9 2 Join Date: Feb 2003 Posts: 13,098	my banners are getting as good of clicks as always