To add to the Tubes/Web 2.0 grief... less and less people are clicking ads
 

Looks like less and less people are clicking ads:http://adage.com/digital/article?article_id=139367

NEW YORK (AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

Clickers only represent 16% of U.S. internet users, according to ComScore data from March. The study initially found that 32% clicked on display advertising in July 2007. If that first study, released last year, crystallized skepticism that click-through rates weren't the be-all end-all success metric for display, this most recent report might just be the last nail in the digital coffin.

i have never clicked on a banner unless it was an affiliate banner

it would be nice if impressions were the advertising model like television (nice for webmasters that is), but it will be interesting to see how the next few years unfold

Text links never fail for me :2 cents:

The whole internet is going to shit. Impressions is the only thing in the future or these companies will go out of biz because affiliates are not making money.

yeah, I guess we should be concentrating on producing the huge type of mainstream sites that will be lucky enough to host Pepsi ads or McDonalds ads

IMO, people are getting smarter and ads are getting lamer.

Think of the ads we saw 5 years ago. Those animated flash banner ads to push brad pitt into traffic or punch george bush in the face?

I personally dont use image banner ads that much anymore, but more text ads. banners are all the same, especially when it comes to dating. I tested the ones on my sites and horizontal banner ads were the LEAST clicked on right after vertical sky scrapers

Personality Pays

I agree, most of the banners sponsors offer suck...no creativity,they look like ads and don't really attempt to give the surfer a reason to click...if you just look at porn ads....alot of them say "click here for free trial" or say how many dvd's they offer or whatever...these days...even people my age(upper 30's) who are computer illiterate know that's not a selling point...
at this point I have given up on sponsors and started creating my own banners and my click through rates have risen dramatically

That is an interesting statistic.


I get higher clicks on my tube site(s) then I am getting on more conventional pay site, and regular web sites by a fairly noticeable margin.


Sig.

interesting stat barefootsies, are the clicks less valuable though? I was thinking about that too, where a site I saw had some compelling banners, but I am sure their traffic is very low quality when it comes to actual money spending surfers (likely mostly teens looking for free stuff), but I am sure they get a high ctr but with terriible conversions

An article referenced from a recent SmashingMagazine article regarding usability that references advertisement viewing: http://www.useit.com/alertbox/banner-blindness.html (Jacob Nielsen content warning)

Wow, thats insane...I truly believe that's a result of advertising that sucks!!!!!!!I barely get any traffic(my main site gets a whopping 3500 uniques a day---but I still make enough to pay all of my bills)...it just goes to show that (and I have made posts about this before)...porn companies have no innovation anymore...neither in their content or their advertising...it's truly sad that an industry that should be thriving is falling to its demise because the people who made it, just made it because they were at the right place at the right time....not because they had any vision to speak of.....

Also to be said....

The EXACT SAME banners rotating on the forums, fan sites, pay sites, as are rotating on the tube sites. However, you can see the average of the other sites in comparison to the tube site clicks.

Frankly, I was surprised myself. I would have thought the opposite, or reverse.

I can't speak to all tube sites, but if they follow the same format. Then, in theory, tube site surfers pay more attention to, or click, the advertisements more than a traditional pay/surfer type of site.

For mainstream, online advertising will continue to decline until the experience of using the web changes dramatically to a more passive model, which it probably won't. Advertising works best in passive mediums because the victim is already just sitting there absorbing. When they are active, it makes it very difficult to illicit a response or emotion from them.

Advertisers pay the MOST when they can use adspace to brand their product or company. The internet does not allow that at all in it's current form and that's where the money is for publishers.

Ad technology is still in its infancy. I don't think we've gotten very deep... yet. Expect more effective ad technologies/strategies in the future.

Does adsense still have the >1% CTR rule? I haven't been able to achieve that for over a year.

wonder how those mainstream ads on pornhub are doing?

.31 and .46 are actually pretty good CTRs these days, especially if these ads are banners.

i think a punch a tube site owner in the face banner would get lots of clicks on gfy.

Yes. They are just plain old 468 x 80 type of banner ads.

Ive done tons of ads for tube sites working directly with clients to acheive better CTRs, and yes, it seems you can get better click results than on traditional html pages vs tubes if done right. And more often than not, the two types of ads will vary greatly... :winkwink:

Interesting. Does testing ensure a certain degree of predictability?

well, i guess it is what it is until it is what it aint.

You have done more research with it then I have.

I run same ads on both types of sites. Results vary as shown. Better CTR with tube.

Google will eat itself.
http://gwei.org/

my banners are getting as good of clicks as always

i send everyone who asks me how to get into porn to your blog and cozycampus