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IMO, people are getting smarter and ads are getting lamer.
Think of the ads we saw 5 years ago. Those animated flash banner ads to push brad pitt into traffic or punch george bush in the face?
I personally dont use image banner ads that much anymore, but more text ads. banners are all the same, especially when it comes to dating. I tested the ones on my sites and horizontal banner ads were the LEAST clicked on right after vertical sky scrapers
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