My response about greed was prompted by this statement:

I was simply pointing out that a "slash and burn" policy might work today, but not tomorrow. Hidden prechecked xsales are a good example of "leaving as little money as possible on the table". Surfers that feel like they've been "milked for every penny" will be less likely to buy anything online again. I wasn't directing anything at you Shap. I was really just adding my 2 cents to the conversation.

We were saying the same thing :winkwink:

Damn Shap you're getting old when you start handing out wisdom 8P.... long time no see my friend glad to see you make it happen....

except your saying it from different directions
your is the positive
steves is the negative

i much prefer your

keep posting the ideas if you got them. i am taking notes.


here is one from my experience

every business is divided into five catagories
lead generation
conversion
money per order
customer life/retention
productivity (time per dollar earned)

instead of focusing on one, cycle thru them when doing improvements. Counter pressures to each optimization always happen and when you optimize one complete first you sacrifice what could be significantly greater improvement in another section.

secondly your first improvement is usually the most significant, going from nothing to something usually results in the best results, with each future improvement being only minor comparitively. cycling maximizes growth.

third these 5 catagories multiply in effectiveness, try and double your business by doubling your leads is very hard. doubling your business by increasing your leads by 15% your conversion by 15% your money per order by 15% your retention by 15% and your productivity by 15% is very easy. (1.15^5).

"THIS AIN'T GRADE SCHOOL, MOTHERFUCKERS."
Quote of the decade
~The Fred~ 2004

Now go put that into practice with your own brillant adult industry ideas and investment smart guy instead of trolling message boards with your 'hot tips' of wisdom.

:2 cents:

ah i do
most of the 163 unique techniques we developed are grouped together into these cycles.
i am not as stupid as you keep claiming i am.

Does anybody have even the faintest idea what this clown is talking about?

I mean really?

In another post I saw him blathering on and on about branding watermarks on bugs asses or somesuch :1orglaugh

I don't know much about the rest of his post.. but this part sounded really fucking dead on, to me..

"try and double your business by doubling your leads is very hard. doubling your business by increasing your leads by 15% your conversion by 15% your money per order by 15% your retention by 15% and your productivity"

wow Shap, another awesome thread with great advice you've started here :thumbsup you're impressing the pants off me these days :winkwink:

Great thread (and sig) Shap. Now I'm gonna be up all night checking all my domains.

Great Read, we have been increasing sales monthly by doing exactly that.

Shap,

I rarely get on GFY these days, and when I do it is usually to chuckle at the usual ridiculous posts and infighting between regulars. Your thread is a welcome diversion. Although I rarely do any work in adult these days I have been shooting girls since 1992. I stopped working in adult because I hated dealing with all the short sightedness of my clients and the lack of caring that was almost universal with regards to the quality of the product. That and the turn and burn approach everyone seems to have with regard to their customers.

I can see that your philosophy is different. It is refreshing to see that you are not only interested in providing a quality product, but also that you are not willing to bait and switch your customers to shave a little extra $$. I work with a lot of creative entertainment people. People who are very successful household names. I find that universally they are more interested in making something that people will love and take something away from than something that just makes money. They really care about their customers and because of that the customers keep coming back.

The adult industry will always have the "quick buck at any cost" mentality, but it is nice to see that not everyone is playing that game.

:2 cents:

to many people focus on one aspect of the business when doing optimization
steves slash and burn example is a classic example of that

by focusing exclusively on the money per customer order and ignoring retention and conversion is what causes this problem

when you rotate thru the different sections doing one small optimization and then going to the next section you avoid putting blinders on your business optimization.

well said......Its money to be made and if all the sites shut down maybe we will still be around when things pick up and make all the money lol