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Old 07-15-2009, 09:22 AM   #1
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An important tip to being successful in our industry in 2009

Every week that passes there are more threads complaining about how shitty things are in our industry. I thought I'd share a small piece of advice that has really helped our business in the past year. The best way I could say it is: Leave as Little Money as Possible on The Table!!! That means optimize and monetize your sites.

Running any type of site involves a lot of work. I've been doing this for 10 years now and I can honestly say there has never been a moment in those 10 years where I've felt like I had nothing to do to my sites. There is always something (and usually A SHITLOAD of somethings) to do.

In the past if you ran a site (paysite, tgp, whatever) and were not truly optimizing it you could survive and in most cases do very well. In the past year I've heard more and more people complain about how poorly they are doing and how badly their bottom line is being hit. When I visit their sites I see that a lot of those people are leaving a lot of money on the table. The beauty of optimizing your sites is in most cases it involves some initial work and then the money starts flowing in without much additional work required (obviously managing and optimizing further helps you make even more).

So do yourself a favor. Take a step back. Review every aspect of your site(s) and see where you are leaving money on the table. Now is the time to put in the work and get that money. In most cases it usually adds 100% to the bottom line so it increases your profitability.

It's worked very well for us so I'm sure it can help a few of you as well
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Old 07-15-2009, 09:24 AM   #2
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well said
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Old 07-15-2009, 09:26 AM   #3
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Very well said.
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Old 07-15-2009, 09:30 AM   #4
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Old 07-15-2009, 09:31 AM   #5
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Truly very well said.

:D
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Old 07-15-2009, 09:35 AM   #6
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Old 07-15-2009, 09:44 AM   #7
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Old 07-15-2009, 09:45 AM   #8
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Words of wisdom.
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Old 07-15-2009, 09:49 AM   #9
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I like where your going with this... but since i'm posting on GFY instead of optimizing my sites, well I guess i'm leaving money on the table right now! No wait.. i'm a sigwhore... so i'm getting paid either way! How about that!! WHOOHOO!
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Old 07-15-2009, 09:49 AM   #10
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True. It should always be a work in progress.
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Old 07-15-2009, 09:50 AM   #11
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Amen to that...
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Old 07-15-2009, 09:54 AM   #12
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Correct.

http://en.wikipedia.org/wiki/Marketing_myopia
&
http://en.wikipedia.org/wiki/Strategic_planning

Good read for the readers in this thread.

Last edited by notime; 07-15-2009 at 09:58 AM..
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Old 07-15-2009, 10:00 AM   #13
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Minimizing your expenses is another good one (takeoff from your other thread )

Now is a good time to renegotiate your hosting plan, feeds, see what expenses you have that aren't making you money or worth the amount your paying... trim the fat.
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Old 07-15-2009, 10:01 AM   #14
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Good advice Shap. Now I gotta go back to work
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Old 07-15-2009, 10:12 AM   #15
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Or if everything else fails, buy bannerspot on the illegal tubes, and put money in their pockets for providing surfer with free copies of other companies content - Right Shap?
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Old 07-15-2009, 10:16 AM   #16
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Good advise.

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Old 07-15-2009, 10:25 AM   #17
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Or if everything else fails, buy bannerspot on the illegal tubes, and put money in their pockets for providing surfer with free copies of other companies content - Right Shap?
I think that's what they call... "OWNED"
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Old 07-15-2009, 10:29 AM   #18
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Shap you are always on the money
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Old 07-15-2009, 10:31 AM   #19
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Minimizing your expenses is another good one (takeoff from your other thread )

Now is a good time to renegotiate your hosting plan, feeds, see what expenses you have that aren't making you money or worth the amount your paying... trim the fat.
Another good point we trimmed the fat about 6 months ago. Best thing we ever did
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Old 07-15-2009, 10:34 AM   #20
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Nice tip, mate! Thanks for that!
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Old 07-15-2009, 10:39 AM   #21
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Stating the obvious is sometimes needed as people tend to get lazy when cash is flowing in
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Old 07-15-2009, 10:41 AM   #22
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Good shit, time to step back
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Old 07-15-2009, 10:44 AM   #23
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thanks shap!

could you elaborate on some of the things you did in the last year to NOT leave moneys on the table?

thx
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Old 07-15-2009, 10:46 AM   #24
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true

You are in right, just yesterday I've clicked randomly on my sites to see some sites that I've completely forgot that they even exist, and guess what? They are down, god only knows for how long.And this is simplest thing, checking outgoing links.

So there is also a question for processors, why they don't notify affiliates when some website is down?
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Old 07-15-2009, 10:47 AM   #25
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good tip!
i have this problem
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Old 07-15-2009, 10:48 AM   #26
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Every week that passes there are more threads complaining about how shitty things are in our industry. I thought I'd share a small piece of advice that has really helped our business in the past year. The best way I could say it is: Leave as Little Money as Possible on The Table!!! That means optimize and monetize your sites.

Running any type of site involves a lot of work. I've been doing this for 10 years now and I can honestly say there has never been a moment in those 10 years where I've felt like I had nothing to do to my sites. There is always something (and usually A SHITLOAD of somethings) to do.

In the past if you ran a site (paysite, tgp, whatever) and were not truly optimizing it you could survive and in most cases do very well. In the past year I've heard more and more people complain about how poorly they are doing and how badly their bottom line is being hit. When I visit their sites I see that a lot of those people are leaving a lot of money on the table. The beauty of optimizing your sites is in most cases it involves some initial work and then the money starts flowing in without much additional work required (obviously managing and optimizing further helps you make even more).

So do yourself a favor. Take a step back. Review every aspect of your site(s) and see where you are leaving money on the table. Now is the time to put in the work and get that money. In most cases it usually adds 100% to the bottom line so it increases your profitability.

It's worked very well for us so I'm sure it can help a few of you as well

Hey Shap, I've heard rumours that you're originally from Sherbrooke. Would you be interested in tutoring a fellow Sherbrookois?
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Old 07-15-2009, 12:35 PM   #27
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Minimizing your expenses is another good one (takeoff from your other thread )

Now is a good time to renegotiate your hosting plan, feeds, see what expenses you have that aren't making you money or worth the amount your paying... trim the fat.
OH HELL YEAH! I was talking to someone this weekend that is going to save $100,000 in hosting this year alone thanks to me giving him a heads up on what he should be paying.
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Old 07-15-2009, 12:37 PM   #28
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Or if everything else fails, buy bannerspot on the illegal tubes, and put money in their pockets for providing surfer with free copies of other companies content - Right Shap?
I don't know. As far as I know we've never bought banner spots on any tube site. I've never been big on banners
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Old 07-15-2009, 12:39 PM   #29
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Stating the obvious is sometimes needed as people tend to get lazy when cash is flowing in
Absolutely. It's such small things too. If you run your stuff alone get a few people you trust and use them as advisers and get their feedback. It's amazing how easy it is to miss something that is blatantly obvious to someone not involved in your site.
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Old 07-15-2009, 12:40 PM   #30
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Hey Shap, I've heard rumours that you're originally from Sherbrooke. Would you be interested in tutoring a fellow Sherbrookois?
Yeah. I was born there. Only lived 10 or so months there. My grandparents still live in Magog.

Hit me up.
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Old 07-15-2009, 12:42 PM   #31
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nice tips
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Old 07-15-2009, 12:53 PM   #32
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great advice for sure!
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Old 07-15-2009, 12:55 PM   #33
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Old 07-15-2009, 12:58 PM   #34
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thanks shap!

could you elaborate on some of the things you did in the last year to NOT leave moneys on the table?

thx
I wouldn't say any of these were necessarily done in the past year. But here are a few that come to mind (mostly for paysites). Some of these may seem stupid. But with hosting changes, affiliate program changes etc over the years simple things that should work you'll find may not be.

Making sure all typo domains are working and pointing to the right place. It wasn't long ago I found a few of our typo domains and the non www.domain.com not working. Stupid shit but easy money left on the table.

Make sure you are using all payment options your processing companies allow. Online Checks, Debit, Web900 are all a low % of total sales but it all adds up.

Make sure your decline process is set up so they hit a backup processor.

Make sure your cancel emails and cancellation process is optimized. There is money to be made there.

Emailing your ex members. Regularly emailing your ex-members is an easy way to get them back.

Properly managing your exit traffic.

Properly managing your mobile traffic

Optimize your join forms and join pages. This one isn't an easy or quick fix but it's an important one that adds huge long term $$$ when you hit the sweet spot. If you've only ever tried one join form (processor end) and one join page (your end) then you are missing out. Test test test. What you think works may not be what's best. Ccbill and Epoch provide fantastic stats to help you know what's doing best.

Another simple thing is make sure you are being paid by your sponsors. This one is a bitch when you have 200+ accounts. Today more than ever this is very important.
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Old 07-15-2009, 01:01 PM   #35
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now bring that A game mentality to the golf course and let me borrow it..lol
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Old 07-15-2009, 01:12 PM   #36
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I wouldn't say any of these were necessarily done in the past year. But here are a few that come to mind (mostly for paysites). Some of these may seem stupid. But with hosting changes, affiliate program changes etc over the years simple things that should work you'll find may not be.

Making sure all typo domains are working and pointing to the right place. It wasn't long ago I found a few of our typo domains and the non www.domain.com not working. Stupid shit but easy money left on the table.

Make sure you are using all payment options your processing companies allow. Online Checks, Debit, Web900 are all a low % of total sales but it all adds up.

Make sure your decline process is set up so they hit a backup processor.

Make sure your cancel emails and cancellation process is optimized. There is money to be made there.

Emailing your ex members. Regularly emailing your ex-members is an easy way to get them back.

Properly managing your exit traffic.

Properly managing your mobile traffic

Optimize your join forms and join pages. This one isn't an easy or quick fix but it's an important one that adds huge long term $$$ when you hit the sweet spot. If you've only ever tried one join form (processor end) and one join page (your end) then you are missing out. Test test test. What you think works may not be what's best. Ccbill and Epoch provide fantastic stats to help you know what's doing best.

Another simple thing is make sure you are being paid by your sponsors. This one is a bitch when you have 200+ accounts. Today more than ever this is very important.
thanks for taking the time to answer.
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Old 07-15-2009, 01:14 PM   #37
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I don't know. As far as I know we've never bought banner spots on any tube site. I've never been big on banners
Yeah - I bet the whole Gaytube/redtube/tube8 or whatever it was called dident happen either. Whatever floats your boat.
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Old 07-15-2009, 01:14 PM   #38
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Always remember nobody has your back but you. You are running a business and you have to make the business decisions that are best for YOUR business. Listen to your clients but don't worry about anybody else who feels entitled to dictate how you should run your business

That said here are some of the more aggressive things paysites owners can do that will add 100% profit to their bottomline.

Cross sales. Unchecked or checked. Cross sells aren't a bad thing. They exist everywhere in the world. Buy a plane ticket and see how many you get (insurance, bags, meal, wifi). I'm talking about the type of cross sales that epoch and ccbill allow. They are full disclosure and done properly. We run a member forum that is very active and in the 2 years we've been doing cross sales we have not had a single complaint on our board and we've only had a few complaints by email. There is a huge difference between the nasty cross sales where guys are banging cards and running straight up full disclosure ccbill/epoch cross sales. There are not many webmasters that care as much about the client as I do and I'm telling you guys as someone who values my members that cross sales have not had a negative impact on our business. They've in fact been very positive. You can try them on your internal traffic or type in traffic to start. It's worth a shot.

Upsells. This is another thing I held out on forever. Adding upsells to our members area. Live Cams, Dating, Fleshlight, Other paysites. Whatever. We used to always run our members area 100% clean without linking to any other site. What a mistake. We've only added a few banners and done it in a very non-invasive way and the results have been fantastic. It's extra revenue without any disruption in service or retention. Again my number 1 concern is always customer satisfaction and since we've implemented these our customers are still happy.

Remember, you are running a business and the goal of a business is to make MONEY!
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Old 07-15-2009, 01:20 PM   #39
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Yeah - I bet the whole Gaytube/redtube/tube8 or whatever it was called dident happen either. Whatever floats your boat.
I never said it didn't happen. I said I never bought banner spots.

Sticking with the theme of the thread (giving advice) here is another piece of advice for you: If you want to start shit and try to attack someone do it right. Don't do it half assed with the wrong information and don't be a pussy about it. If you want to be the dickhead that tries to steer the thread in a negative direction then man up and do it right. If not don't waste anyone's time (including yours) posting here. I appreciate your time but surely you could have done something more valuable to yourself than posting here
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Old 07-15-2009, 01:20 PM   #40
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thanks for taking the time to answer.
Anytime
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Old 07-15-2009, 01:21 PM   #41
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I would also like to add, being around this business for a few yrs and having a top programmer as a husband...take care of the people who take care of YOU! If you have someone or many people (think hosting) that do it real good, don't trim the important thing's, as I was once told by someone, well known in this business, that he was with a company that did him really well, he left at some point (to trim fat)....ONLY to return later, because that kind of service couldn't be provided by the other company/person.

So, while stepping back and reviewing and having other people take a look, don't forget what's important. Pro's and Con's.

In the meantime, I'm still confused about the economy and free tube sites. I guess that's where Karma comes in, it's a hard choice! Money on the table in a good way or a bad way? Do you adapt in a good or bad way?.... Just make sure you get advise from good people/companies and try to make the right choices.

For webmaster's promoting these companies, maybe a top 100 company list should be made and the reasons why you choose to promote them, would/could help the $$$ flow'in in. It's like selling drugs or woking hard the legal way.

Last edited by LexiLexxx; 07-15-2009 at 01:22 PM..
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Old 07-15-2009, 01:21 PM   #42
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now bring that A game mentality to the golf course and let me borrow it..lol
LOL
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Old 07-15-2009, 01:21 PM   #43
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OH HELL YEAH! I was talking to someone this weekend that is going to save $100,000 in hosting this year alone thanks to me giving him a heads up on what he should be paying.
It's amazing how much bandwidth prices have droped the past few years. Two weeks ago I doubled my bandwidth (mbps) and cut my hosting bill in half.
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Old 07-15-2009, 01:24 PM   #44
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Truly very well said.

:D
Truly
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Old 07-15-2009, 01:25 PM   #45
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Always remember nobody has your back but you. You are running a business and you have to make the business decisions that are best for YOUR business. Listen to your clients but don't worry about anybody else who feels entitled to dictate how you should run your business

That said here are some of the more aggressive things paysites owners can do that will add 100% profit to their bottomline.

Cross sales. Unchecked or checked. Cross sells aren't a bad thing. They exist everywhere in the world. Buy a plane ticket and see how many you get (insurance, bags, meal, wifi). I'm talking about the type of cross sales that epoch and ccbill allow. They are full disclosure and done properly. We run a member forum that is very active and in the 2 years we've been doing cross sales we have not had a single complaint on our board and we've only had a few complaints by email. There is a huge difference between the nasty cross sales where guys are banging cards and running straight up full disclosure ccbill/epoch cross sales. There are not many webmasters that care as much about the client as I do and I'm telling you guys as someone who values my members that cross sales have not had a negative impact on our business. They've in fact been very positive. You can try them on your internal traffic or type in traffic to start. It's worth a shot.

Upsells. This is another thing I held out on forever. Adding upsells to our members area. Live Cams, Dating, Fleshlight, Other paysites. Whatever. We used to always run our members area 100% clean without linking to any other site. What a mistake. We've only added a few banners and done it in a very non-invasive way and the results have been fantastic. It's extra revenue without any disruption in service or retention. Again my number 1 concern is always customer satisfaction and since we've implemented these our customers are still happy.

Remember, you are running a business and the goal of a business is to make MONEY!
do your cross sales bill to the same merchant as the original sale? or another merchant account?
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Old 07-15-2009, 01:27 PM   #46
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In the meantime, I'm still confused about the economy and free tube sites. I guess that's where Karma comes in, it's a hard choice! Money on the table in a good way or a bad way? Do you adapt in a good or bad way?.... Just make sure you get advise from good people/companies and try to make the right choices.
Good points. This is why I said do what's best for you and your business. Everybody has their own feelings regarding tubes. The one thing everybody will agree to is that they aren't going anywhere. We took a lot of shit for working with certain tube sites. It was a business decision we made. I knew it wouldn't be popular. I'm not running a popularity contest I'm running a business and I felt it was the best decision for us to make for the future of Twistys and TwistysCash. Here we are more than a year later and absolutely nothing has happened to indicate I was wrong. In fact every day that goes by it becomes more apparent that as a company it was the right decision to make.

It's important to get advice from the right people. I'm lucky that I have some really talented and smart people around me that aren't afraid to lay into me. Whether it be regarding a design, a decision or a gfy post. It's important to have people that don't bow down to you but that give you the honest truth.
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Old 07-15-2009, 01:28 PM   #47
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do your cross sales bill to the same merchant as the original sale? or another merchant account?
We don't do any cross sales on merchant accounts. We are only doing them with our ccbill and epoch accounts.
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Old 07-15-2009, 01:29 PM   #48
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It's amazing how much bandwidth prices have droped the past few years. Two weeks ago I doubled my bandwidth (mbps) and cut my hosting bill in half.
It's insane. I think if I compare our 2009 bw prices vs our 2006 prices we are paying almost 90% less!
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Old 07-15-2009, 01:30 PM   #49
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Yeah. I was born there. Only lived 10 or so months there. My grandparents still live in Magog.

Hit me up.
Magog is a hell of a nice place. I use to windsurf a lot on that lake as a teen.

Hot women as well in the summer
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Old 07-15-2009, 01:31 PM   #50
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really well said and btw, your sig is so hot
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