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-   -   An important tip to being successful in our industry in 2009 (https://gfy.com/showthread.php?t=916008)

Fabien 07-19-2009 12:52 PM

Quote:

Originally Posted by Shap (Post 16066625)
Every week that passes there are more threads complaining about how shitty things are in our industry. I thought I'd share a small piece of advice that has really helped our business in the past year. The best way I could say it is: Leave as Little Money as Possible on The Table!!! That means optimize and monetize your sites.

Running any type of site involves a lot of work. I've been doing this for 10 years now and I can honestly say there has never been a moment in those 10 years where I've felt like I had nothing to do to my sites. There is always something (and usually A SHITLOAD of somethings) to do.

In the past if you ran a site (paysite, tgp, whatever) and were not truly optimizing it you could survive and in most cases do very well. In the past year I've heard more and more people complain about how poorly they are doing and how badly their bottom line is being hit. When I visit their sites I see that a lot of those people are leaving a lot of money on the table. The beauty of optimizing your sites is in most cases it involves some initial work and then the money starts flowing in without much additional work required (obviously managing and optimizing further helps you make even more).

So do yourself a favor. Take a step back. Review every aspect of your site(s) and see where you are leaving money on the table. Now is the time to put in the work and get that money. In most cases it usually adds 100% to the bottom line so it increases your profitability.

It's worked very well for us so I'm sure it can help a few of you as well :thumbsup

Exactly what i did !
Old domains, sitting there with shitty designs, almost no updates etc.. Just moving on and on and on with new projects without focusing.
Why spend on new servers, domains, scripts etc, when you already have everything you need ? Just OPTIMIZE it. Then start new stuff :2 cents:

Old domains are a gold mine :winkwink:

Roald 07-19-2009 01:11 PM

Quote:

Originally Posted by BCyber (Post 16083505)
Shap, who's the girl in your sig and do you have galleries or videos of that scene?

Alexis Texas :thumbsup

Shap 07-19-2009 02:33 PM

Quote:

Originally Posted by JustDaveXxx (Post 16083405)
A very well thought out professional Q and A thread. With really good advise from someone that is making things happen instead of complaining about things.


Thanks Shap for the positive spin on a tough time.:thumbsup

Thanks Dave and you are very welcome. If anybody has any questions fire away :thumbsup

topnotch, standup guy 07-19-2009 02:42 PM

Quote:

Originally Posted by SteveLightspeed (Post 16082157)
greed kills

Well said :thumbsup

stever 07-19-2009 03:14 PM

a little late for this thread it's 09
optimizing is so 2006

but shap is still the man

bbm 07-19-2009 03:21 PM

looks good :)

Shap 07-19-2009 03:36 PM

Quote:

Originally Posted by SteveLightspeed (Post 16082157)
greed kills

I'm curious as to how the comment 'greed kills' fits into this thread.

topnotch, standup guy 07-19-2009 06:06 PM

Quote:

Originally Posted by Shap (Post 16083929)
I'm curious as to how the comment 'greed kills' fits into this thread.

I can't speak for Mister Lightspeed, but if I had to take a guess...

http://unamica.info/logo_files/redtubelogo_thumb.jpg

http://unamica.info/logo_files/tube8logo_thumb.jpg

Of course, I could be mistaken :)

Shap 07-19-2009 06:09 PM

Quote:

Originally Posted by topnotch, standup guy (Post 16084219)
I can't speak for Mister Lightspeed, but if I had to take a guess...

http://unamica.info/logo_files/redtubelogo_thumb.jpg

http://unamica.info/logo_files/tube8logo_thumb.jpg

Of course, I could be mistaken :)

Which is fine. How is that related to this thread?

gideongallery 07-19-2009 07:27 PM

Quote:

Originally Posted by Shap (Post 16084228)
Which is fine. How is that related to this thread?

he is crying because you take advantage of tube traffic.

usual cry baby stuff, ignore it and keep giving advice.

SteveLightspeed 07-19-2009 09:32 PM

Quote:

Originally Posted by Shap (Post 16083929)
I'm curious as to how the comment 'greed kills' fits into this thread.

I'm saying that "squeezing every penny" from surfers is the same as burning every seed after a harvest. Let's see how next year's crop looks. :2 cents:

Quote:

Originally Posted by gideongallery (Post 16084382)
he is crying because you take advantage of tube traffic.

usual cry baby stuff, ignore it and keep giving advice.

I didn't say anything specific about anyone's sites or business practices, Gideon. Go back to stealing domains and stalking models now, business people are talking here.

fatfoo 07-19-2009 10:08 PM

Quote:

Originally Posted by Shap (Post 16066625)
So do yourself a favor. Take a step back. Review every aspect of your site(s) and see where you are leaving money on the table. Now is the time to put in the work and get that money. In most cases it usually adds 100% to the bottom line so it increases your profitability.

Well said. :thumbsup

SleazyDream 07-19-2009 11:49 PM

to be honest I think shap does great galleries/videos or whatever you call em for tubes

SteveLightspeed 07-20-2009 12:05 AM

Quote:

Originally Posted by SteveLightspeed (Post 16084570)
I'm saying that "squeezing every penny" from surfers is the same as burning every seed after a harvest. Let's see how next year's crop looks. :2 cents:

Look at the causes of "The Great Dust Bowl" in America of the 1930's.

"Poor agricultural practices and years of sustained drought caused the Dust Bowl. Plains grasslands had been deeply plowed and planted to wheat. During the years when there was adequate rainfall, the land produced bountiful crops. But as the droughts of the early 1930s deepened, the farmers kept plowing and planting and nothing would grow. The ground cover that held the soil in place was gone."

Dianne22 07-20-2009 12:40 AM

nice advice :)

Shap 07-20-2009 07:58 AM

Quote:

Originally Posted by SteveLightspeed (Post 16084570)
I'm saying that "squeezing every penny" from surfers is the same as burning every seed after a harvest. Let's see how next year's crop looks. :2 cents:



I didn't say anything specific about anyone's sites or business practices, Gideon. Go back to stealing domains and stalking models now, business people are talking here.

I understand that. I believe a lot of the advice I gave did not include squeezing every penny out of the surfer and was more a case of squeezing every penny out of your assets.

We are in an industry that has no shortage of people that will burn the entire industry to make a little bit of money for one month. What percentage of people have actually worked their asses off to build up something of value like you and I? If you look at the credit card cross sale fraud that took place in the past year. These guys were banging cards and making a killing. By doing that they were able to pay top dollar to affiliates who were unaware of what was happening and as a result taking chunks of business from guys like you and I.

The reality is Lightspeed competes with Karups competes with ATK competes with Reality Kings competes with Brazzers competes with Twistys competes with Naughty America. In the grand scheme of things we are all competing for the same traffic. Twistys and Karups are very different but if I pay $150 a signup I can go out and grab a lot of Karups' traffic sources. So if you base this comment on us all competing then I believe it is important that companies like us are monetizing our sites properly and maxizing what we make. That way we can afford to pass it on to our affiliates and be competitive (whether it be through payouts, promotions, etc).

A good example is brazzers. They've built a very strong brand. They shoot and spend more on content than anyone I know. From everything I've seen they have a very well run paysite business. They don't leave much money on the table. As a result they have huge payouts, huge promotions and dominate most traffic sources. They wouldn't be able to have those payouts if they were leaving money on the table. And I don't think they are hurting the industry in the way they are running their PAYSITE business. I don't think they are ruining next year's crop. Those bastards that were carding clients they ruined this year, next year and the next ten years crop. That I agree with. But I don't think being smart and monetizing your sites will hurt future crops.

Shap 07-20-2009 08:03 AM

Quote:

Originally Posted by SteveLightspeed (Post 16084828)
Look at the causes of "The Great Dust Bowl" in America of the 1930's.

"Poor agricultural practices and years of sustained drought caused the Dust Bowl. Plains grasslands had been deeply plowed and planted to wheat. During the years when there was adequate rainfall, the land produced bountiful crops. But as the droughts of the early 1930s deepened, the farmers kept plowing and planting and nothing would grow. The ground cover that held the soil in place was gone."

One other comment ;) In terms of the things I've mentioned I'd love to hear which items you believe someone should not do. You've been around a long time and myself and many others value your thoughts and opinions.

As an industry we've been doing exactly what you've mentioned since day 1. The list goes on and on. I've always felt it's a shame people come in and abuse our industry. It's easy enough to make money there was never a need to cross the line and start stealing it.

gideongallery 07-20-2009 11:17 AM

Quote:

Originally Posted by SteveLightspeed (Post 16084570)
I'm saying that "squeezing every penny" from surfers is the same as burning every seed after a harvest. Let's see how next year's crop looks. :2 cents:

but that not what he is talking about in this thread at all
every piece of advice is about maximizing profits without destroying the customer base

Quote:

I didn't say anything specific about anyone's sites or business practices, Gideon. Go back to stealing domains and stalking models now, business people are talking here.
you really going to make that bullshit again.
product placement
doing watermarks correct
setting up a private tracker
using branding bugs
doing live interaction correctly
are all examples of the same thing, more so because they target the new traffic source properly exploiting tube traffic to actually get sales.

you don't have to listen to me, but shap has some very good ideas in this thread.

MichaelP 07-21-2009 08:45 AM

Quote:

Originally Posted by Shap (Post 16067648)
Yeah. I was born there. Only lived 10 or so months there. My grandparents still live in Magog.

Hit me up. :thumbsup

Hey Shap, Maybe you should pay us a visit in Montreal on August 28-30 2009 for QWEBEC Expo.

Then Magog is just an hour or so from Montreal :thumbsup

JFK 07-21-2009 09:38 AM

good Tips for success:thumbsup

JFK 07-21-2009 09:39 AM

100 great success Tips:thumbsup

Shap 07-22-2009 08:42 AM

Quote:

Originally Posted by JFK (Post 16089655)
100 great success Tips:thumbsup

Thanks JFK :thumbsup

JFK 07-22-2009 08:43 AM

Quote:

Originally Posted by Shap (Post 16093364)
Thanks JFK :thumbsup

Pleasure sir, keep up the good work:drinkup:drinkup

kristin 07-22-2009 08:54 AM

One thing I've always admired about your company Shap is you take one project at a time and do it right, to perfection.

We recently put a halt on some of our newer projects to really focus on our program, sites, etc. We released the mobile, added a lot more content, looked at new tours, did a lot of testing, optimizing, and monetizing.

As as many have said, cutting expenses is the way go to as well. Do you really need to spend $30k on a dinner that will probably not get you the ROI expected or is it worth $10k to show appreciation to your current WMs who actually send you traffic?

kristin 07-22-2009 08:59 AM

Quote:

Originally Posted by Shap (Post 16084228)
Which is fine. How is that related to this thread?

It doesn't ... many WMs would rather blame tubes for all of what's happening rather than finding solutions.

How many TGPs/MGPs changed over years in terms of design? And then most had their traffic being handled by a third party after awhile.

One has to be willing to change with the times and put in the effort, yes it's not as easy as 1999, but what is?

sexdatesj 07-22-2009 09:02 AM

Very well said and well put. Thanks!

mb 07-22-2009 09:13 AM

Thanks Shap... you reminded me of a few things. Funny how after all these years you can let the little things slip.

marc

gideongallery 07-22-2009 02:28 PM

put an offer in every payment you send out

print it on the cheque stub portion

i have done this in my business and it really pays off not only will you get sales from your affiliates/suppliers but from their banks and accountants too.

Aquarius 07-22-2009 03:38 PM

Nice tips man!

gocubbiesjess 07-22-2009 04:08 PM

Quote:

Originally Posted by Roald (Post 16083639)
Alexis Texas :thumbsup

Roald you are my pal...her site goes up in 3 weeks, almost done. She's doing a funky reality shoot for her site the next several days. I hope you got the zips today..my Mac is temperamental lately.

And thx for being patient with us..being new and all :)

Shap - damn good advice, thx so much!

gideongallery 07-22-2009 07:13 PM

bump for a thread with really good ideas

chompers 07-22-2009 08:24 PM

Quote:

Originally Posted by gideongallery (Post 16095679)
bump for a thread with really good ideas

I agree.

It's funny how Steve Lightspeed never returned to this thread. I like how he got busted on gfy for his top affiliate making only $400 a month he manually changed it to show $20k+. Then also came in posting he had his best day ever. :1orglaugh:1orglaugh:1orglaugh He wrote Greed Kills. He should remember that ego kills too :1orglaugh:1orglaugh:1orglaugh

Steve's has had great success, he is no doubt a smart man. It's a shame he's turned into one of the crybabies that cries for things to go back to 2001. 2001 is gone. I'm sure Palm wished it was 2001 again lol. I'm sure Dell wishes it was 2001 again. Probably worldcom, lehman brothers, gm also wish it was 2001. It ain't. It's 2009. Get used to it.

WHOOOOOOOOO WOOOOOOOOOOOOOOOOO

SteveLightspeed 07-22-2009 08:46 PM

Quote:

Originally Posted by chompers (Post 16095811)
I agree.

It's funny how Steve Lightspeed never returned to this thread. I like how he got busted on gfy for his top affiliate making only $400 a month he manually changed it to show $20k+. Then also came in posting he had his best day ever. :1orglaugh:1orglaugh:1orglaugh He wrote Greed Kills. He should remember that ego kills too :1orglaugh:1orglaugh:1orglaugh

Steve's has had great success, he is no doubt a smart man. It's a shame he's turned into one of the crybabies that cries for things to go back to 2001. 2001 is gone. I'm sure Palm wished it was 2001 again lol. I'm sure Dell wishes it was 2001 again. Probably worldcom, lehman brothers, gm also wish it was 2001. It ain't. It's 2009. Get used to it.

WHOOOOOOOOO WOOOOOOOOOOOOOOOOO

The only person who ever agrees with GideonIdiot is his other fake nicks. :2 cents: And FYI, I didn't "manually change" anything. The tracker is a rolling 31 day total. Sometimes the #1 spot it is lower and sometimes it is higher. It changes every day.

And I'm not crying for the past either. I'm working on a new idea that will fuck up illegal tubes and put the honest people in this business back on top.

"Adapt and Kill" :321GFY

jesse_adultdatingdollars 07-23-2009 12:43 AM

Quote:

Originally Posted by seeandsee (Post 16066657)
i like your sig

I like that sig to :)

gideongallery 07-23-2009 05:50 AM

Quote:

Originally Posted by SteveLightspeed (Post 16095867)
The only person who ever agrees with GideonIdiot is his other fake nicks. :2 cents: And FYI, I didn't "manually change" anything. The tracker is a rolling 31 day total. Sometimes the #1 spot it is lower and sometimes it is higher. It changes every day.

1. have eric check the ip address of the post, i don't have fake nicks period


Quote:

And I'm not crying for the past either. I'm working on a new idea that will fuck up illegal tubes and put the honest people in this business back on top.

"Adapt and Kill" :321GFY

2. good luck with that, your lawyers were the ones who said it was ok to trademark a name without doing a search thru id records of produced porn for prior uses of that name.
i am not to confident that anything the come up with be anything but a massive waste of time but maybe you got lucky this time.

like i said before when you mentioned i am going to be the first person to predict this will fail.

oceania 07-23-2009 06:32 AM

good point - should be done on a regular basis :)

mabcom 07-23-2009 06:35 AM

Do you or do you know of someone in the business that will look at a site(s) and make recommendations to improve them?
My wife and I have been on over 15 years now as amaeturs!
A lot of people love us and we are also hated because of the fetish content we include. Used to be a big producer but has fallen off.
We love the business and being in it literally. Just need ideas I guess.

gideongallery 07-23-2009 11:36 AM

shap keep the ideas comming

Shap 07-27-2009 07:19 AM

Hey Steve. I replied to your comments but obviously haven't heard a reply from you. I'm just curious why you felt it necessary to come to this thread and make comments that were in many ways irrelevant to what I was saying? This thread was about helping people improve their business and not in any way about being greed or screwing the surfer.

Shap 07-27-2009 07:29 AM

Quote:

Originally Posted by kristin (Post 16093423)
One thing I've always admired about your company Shap is you take one project at a time and do it right, to perfection.

We recently put a halt on some of our newer projects to really focus on our program, sites, etc. We released the mobile, added a lot more content, looked at new tours, did a lot of testing, optimizing, and monetizing.

As as many have said, cutting expenses is the way go to as well. Do you really need to spend $30k on a dinner that will probably not get you the ROI expected or is it worth $10k to show appreciation to your current WMs who actually send you traffic?

Hi Kristin. Thanks. It's funny because our biggest flops have been projects where we didn't do that. Whenever we try to rush a project, or hop on board a trendy wave we screwup bad. Luckily I have really good managers that control my ADD and my constant barrage of must launch ideas :1orglaugh


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