Penthouse To Go Public !(and plans to be 4 times bigger than Playboy) - GoFuckYourself.com

Christina Muller · 02-09-2008, 12:16 AM

I just read the article on avn.

Bell, who said he acquired one of the largest adult magazines "by accident," also discussed his industry past and future plans. His most recent big splash in the industry was his $500 million purchase of Various, the parent company of AdultFriendFinder. He said Penthouse will use the purchase to leverage itself as one of the largest adult companies to ever go public. The company plans to take the brand public in the second quarter of 2008.

"I expect us to be four times the size of Playboy by the time we go public," Bell said.

Full article: http://avn.com/index.cfm?objectID=FB...6533FE4B7A26DD

not bad for a company many thought had no money

Chest Rockwell · 02-09-2008, 12:21 AM

They overpaid for AFF

CyberHustler · 02-09-2008, 12:21 AM

Hmmm.....

tony286 · 02-09-2008, 12:26 AM

looks like hubris at its finest.

mikesouth · 02-09-2008, 12:45 AM

I can say in 4 years that mikesouth.com will be bigger than google

That dont make it so

Christina Muller · 02-09-2008, 01:00 AM

Mike when they start by taking over Various for 500 mil it gives the comment more substance.

Now if you put in a bid for yahoo and buy it then tell me you intend to make mikesouth.com huge I will go along with your story

ServerGenius · 02-09-2008, 01:32 AM

Quote:

Originally Posted by mikesouth

I can say in 4 years that mikesouth.com will be bigger than google

That dont make it so

Hey brother how are you doing these days....I hope all is well with you

sicone · 02-09-2008, 01:41 AM

why stop at 4 times.. why not go for 10 times.

V_RocKs · 02-09-2008, 02:22 AM

Why be bigger than Playboy? Why not also be better?

AlienQ - BANNED FOR LIFE · 02-09-2008, 02:32 AM

Good luck I say!

Christina Muller · 02-10-2008, 12:03 AM

sicone-why stop at 4 times.. why not go for 10 times.

I think they are looking at the statement this way.

Playboy is a huge global brand and to aim for 4 times bigger is to say we will be bigger in revenues I guess as Playboy must rank as the ultimate brand with cola cola,pepsi,mcdonalds etc.

NinjaSteve · 02-10-2008, 04:25 AM

I think people think of playboy more than they think of any other xxx company/magazine. They had their own show, the girls next door, and I think that helped with the name branding.

Michaelious · 02-10-2008, 05:29 AM

Should create even more competition between the big guns

GTS Mark · 02-10-2008, 05:35 AM

Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together

strobi · 02-10-2008, 07:32 AM

Quote:

Originally Posted by DrinkingHARDEST

Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together

Nice info, will look out for the stock issue too...

Barefootsies · 02-10-2008, 07:36 AM

Quote:

Originally Posted by Chest Rockwell

They overpaid for AFF

That's an understatement

Kevsh · 02-10-2008, 08:14 AM

Quote:

Originally Posted by Chest Rockwell

They overpaid for AFF

Assuming they go public, I doubt anyone with stock there is going to care much. And the purchase was obviously with an IPO in mind so it all makes sense, even if overpriced.

LadyMischief · 02-10-2008, 08:28 AM

Quote:

Originally Posted by DrinkingHARDEST

Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together

Those clubs are pretty nice if I must say so ;)

tony286 · 02-10-2008, 09:06 AM

Quote:

Originally Posted by DrinkingHARDEST

Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy).

They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together

Man they must of promised you alot of business,you took ass kissing up a notch. lol

Atticus · 02-10-2008, 12:17 PM

Quote:

Originally Posted by LadyMischief

Those clubs are pretty nice if I must say so ;)

The Penthouse club here in Vegas sucks. They basically just took over another bad club (Sin) and slapped the Penthouse name on it.

Doesnt even compare to other clubs in Vegas like Spearment Rhino, Sapphires, Club Paradise etc.

Playboy club on the other hand is beautiful. Definitely a lot of work went into the place.

LadyMischief · 02-10-2008, 12:25 PM

Quote:

Originally Posted by Atticus

The Penthouse club here in Vegas sucks. They basically just took over another bad club (Sin) and slapped the Penthouse name on it.

Doesnt even compare to other clubs in Vegas like Spearment Rhino, Sapphires, Club Paradise etc.

Playboy club on the other hand is beautiful. Definitely a lot of work went into the place.

Heh I dunno, I found the Penthouse club in Vegas to not only be a great club, but to have some killer top-notch girls ;) I had a great time there, way moreso than any other club I've been to there yet.

Darrell · 02-10-2008, 01:29 PM

Aren't Penthouse already public trading as Penthouse International Inc. PHSL ?

Atticus · 02-10-2008, 01:49 PM

Quote:

Originally Posted by LadyMischief

Heh I dunno, I found the Penthouse club in Vegas to not only be a great club, but to have some killer top-notch girls ;) I had a great time there, way moreso than any other club I've been to there yet.

The girls were good. I was more talking about the environment. They basically just took a run down crappy strip club and put the Penthouse name up outside and threw in some Penthouse matchbooks.

On the flip side Playboy went all out on their club at the Palms. Of course Playboy Club isnt a strip club but quality wise its night and day compared to the Penthouse Club.

AmeliaG · 02-10-2008, 01:53 PM

I wish a company could just say they were doing some awesome stuff and hoped to go public with massive success. Why do they need to put it in competitive terms? Just looks like insecurity to me, when people do that.

LadyMischief · 02-10-2008, 01:56 PM

Quote:

Originally Posted by Atticus

The girls were good. I was more talking about the environment. They basically just took a run down crappy strip club and put the Penthouse name up outside and threw in some Penthouse matchbooks.

On the flip side Playboy went all out on their club at the Palms. Of course Playboy Club isnt a strip club but quality wise its night and day compared to the Penthouse Club.

Ummm...were we at the same club? It totally had the Penthouse feel as far as I was concerned.. but maybe I was just distracted by all the hot women in my lap. :P

Pornwolf · 02-10-2008, 02:05 PM

Quote:

Originally Posted by Chest Rockwell

They overpaid for AFF

They only overpaid if it was all cash.

Something tells me it wasn't all cash.

tony286 · 02-10-2008, 02:10 PM

Quote:

Originally Posted by Pornwolf

They only overpaid if it was all cash.

Something tells me it wasn't all cash.

I read cash and securities. So that can go many ways.

Bojangles · 02-10-2008, 04:15 PM

That's a very bold statement.

mechanicvirus · 02-10-2008, 04:20 PM

Quote:

Originally Posted by AmeliaG

I wish a company could just say they were doing some awesome stuff and hoped to go public with massive success. Why do they need to put it in competitive terms? Just looks like insecurity to me, when people do that.

Because the whole industry is a dick waving contest.

xmas13 · 02-10-2008, 04:27 PM

Well, i'd like to download their financials.

xmas13 · 02-10-2008, 04:31 PM

Quote:

Originally Posted by mechanicvirus

Because the whole industry is a dick waving contest.

Shhh, don't say nothing. You are in the Church of Pornographers.

The industry has more unwritten rules and secrets than a room full of Church goers.

directfiesta · 02-10-2008, 04:43 PM

Quote:

Interactive Brand Development, Inc. (IBDI) is a media company that owns interests in online and offline media properties. Through its wholly owned operating subsidiary, Internet Billing Company, the Company processes online credit card payments for more than 26 million users and manages consumer databases primarily of individuals purchasing services and/or goods over the internet. IBDI has minority ownership of Interactive Television Networks, Inc (OTCBB:ITTV), formerly XTV, a video over IP new media company that broadcasts video to standard television sets and operates a pay-TV on-demand network. IBDI also owns a 34.7% interest in Penthouse Media Group (PMG), publisher of Penthouse Magazine, a brand-driven global entertainment business founded in 1965 by Robert C. Guccione. PMG's flagship PENTHOUSE(TM) brand is one of the most recognized consumer brands in the world and is widely identified with premium entertainment for adult audiences. PMG is operated by affiliates of Marc Bell Capital Partners, LLC.

wonder where he got his money ....

cams2chat · 02-10-2008, 04:51 PM

Quote:

Originally Posted by Pornwolf

They only overpaid if it was all cash.

Something tells me it wasn't all cash.

Have to be cash/stock and if its to go public they didnt overpay. AFF is a great fit

mpahlca · 02-10-2008, 05:20 PM

hmm well when they took penthouse and Ibill to an IPO last time he made a killing and his investors did not, so enjoy all those who buy shares :D

Christina Muller · 02-10-2008, 11:10 PM

I personally wouldnt buy shares if it went public,I think a lot of these deals ususally end up not making much for the smaller investor .

Spunky · 02-10-2008, 11:14 PM

Time will tell..thinking it's a litle too late maybe

Fap · 02-10-2008, 11:18 PM

those are bold words

Bojangles · 02-10-2008, 11:31 PM

Quote:

Originally Posted by banthis

those are bold words

We think alike.

02-09-2008, 12:16 AM	#1
Christina Muller Confirmed User Join Date: Mar 2007 Location: Canada/Germany Posts: 923	Penthouse To Go Public !(and plans to be 4 times bigger than Playboy) I just read the article on avn. Bell, who said he acquired one of the largest adult magazines "by accident," also discussed his industry past and future plans. His most recent big splash in the industry was his $500 million purchase of Various, the parent company of AdultFriendFinder. He said Penthouse will use the purchase to leverage itself as one of the largest adult companies to ever go public. The company plans to take the brand public in the second quarter of 2008. "I expect us to be four times the size of Playboy by the time we go public," Bell said. Full article: http://avn.com/index.cfm?objectID=FB...6533FE4B7A26DD not bad for a company many thought had no money __________________ Promote A Brand Your Surfer Trusts Playboy No Upsell - No X Sales - No Bullshit !

02-09-2008, 12:21 AM	#2
Chest Rockwell Confirmed User Join Date: Feb 2007 Location: Jack's House Posts: 137	They overpaid for AFF __________________ Make Major Mainstream $$$ with our Whatchamacallits

02-09-2008, 12:21 AM	#3
CyberHustler Masterbaiter Industry Role: Join Date: Feb 2006 Posts: 28,212	Hmmm..... __________________ “If you can convince the lowest white man he’s better than the best colored man, he won’t notice you’re picking his pocket. Hell, give him somebody to look down on, and he’ll empty his pockets for you.”

02-09-2008, 12:45 AM	#5
mikesouth Confirmed User Industry Role: Join Date: Jun 2003 Location: My High Horse Posts: 6,334	I can say in 4 years that mikesouth.com will be bigger than google That dont make it so __________________ Mike South It's No wonder I took up drugs and alcohol, it's the only way I could dumb myself down enough to cope with the morons in this biz.

02-09-2008, 01:00 AM	#6
Christina Muller Confirmed User Join Date: Mar 2007 Location: Canada/Germany Posts: 923	Mike when they start by taking over Various for 500 mil it gives the comment more substance. Now if you put in a bid for yahoo and buy it then tell me you intend to make mikesouth.com huge I will go along with your story __________________ Promote A Brand Your Surfer Trusts Playboy No Upsell - No X Sales - No Bullshit !

02-09-2008, 12:26 AM	#4
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	looks like hubris at its finest.

02-09-2008, 01:41 AM	#8
sicone Retired Industry Role: Join Date: Jan 2004 Location: Sac Posts: 18,453	why stop at 4 times.. why not go for 10 times. __________________

02-09-2008, 02:22 AM	#9
V_RocKs Damn Right I Kiss Ass! Industry Role: Join Date: Dec 2003 Location: Cowtown, USA Posts: 32,428	Why be bigger than Playboy? Why not also be better?

02-09-2008, 02:32 AM	#10
AlienQ - BANNED FOR LIFE best designer on GFY Join Date: Mar 2003 Location: IALIEN.COM - High Definition Video and Photographic Productions -ICQ 78943384 Posts: 30,307	Good luck I say! __________________ NAKED HOSTING FTW!11 I'm On The INSANE PLAN $9.95/mo! \| The Alien Blog Adult News Worth Reading Updated Daily \| Content For Sale! 641 PICS 216 MINUTES OF VIDEO $350.00 \|ICQ: 78943384 \|

02-10-2008, 12:03 AM	#11
Christina Muller Confirmed User Join Date: Mar 2007 Location: Canada/Germany Posts: 923	sicone-why stop at 4 times.. why not go for 10 times. I think they are looking at the statement this way. Playboy is a huge global brand and to aim for 4 times bigger is to say we will be bigger in revenues I guess as Playboy must rank as the ultimate brand with cola cola,pepsi,mcdonalds etc. __________________ Promote A Brand Your Surfer Trusts Playboy No Upsell - No X Sales - No Bullshit !

02-10-2008, 04:25 AM	#12
NinjaSteve Too lazy to set a custom title Industry Role: Join Date: Dec 2003 Posts: 11,089	I think people think of playboy more than they think of any other xxx company/magazine. They had their own show, the girls next door, and I think that helped with the name branding. __________________ ...

02-10-2008, 05:29 AM	#13
Michaelious Confirmed User Join Date: Jan 2004 Location: Scotland Posts: 6,720	Should create even more competition between the big guns __________________

02-10-2008, 05:35 AM	#14
GTS Mark Vrume Mark Industry Role: Join Date: Jan 2001 Location: Toronto, Canada Posts: 20,912	Penthouse will be huge and ARE huge, there are strip clubs opening up around the country leveraging the penthouse name. They are really going the brand route and appear to be licensing their name to alot of different things (ala Playboy). They will end up going public trust me... I'll be one of the first people lining up to buy stock when it does. They have a good team put together

02-10-2008, 01:29 PM	#22
Darrell Confirmed User Join Date: Feb 2003 Location: In bed asleep Posts: 803	Aren't Penthouse already public trading as Penthouse International Inc. PHSL ?

02-10-2008, 01:53 PM	#24
AmeliaG Too lazy to set a custom title Join Date: Jan 2003 Location: Los Angeles Posts: 10,626	I wish a company could just say they were doing some awesome stuff and hoped to go public with massive success. Why do they need to put it in competitive terms? Just looks like insecurity to me, when people do that. __________________ GFY Hall of Famer AltStar Hall of Famer Blue Blood's SpookyCash.com Babe photography portfolio

02-10-2008, 04:15 PM	#28
Bojangles Confirmed User Join Date: Apr 2007 Posts: 5,419	That's a very bold statement.

02-10-2008, 04:27 PM	#30
xmas13 Confirmed User Join Date: Dec 2004 Location: GFY Posts: 5,176	Well, i'd like to download their financials. __________________ ICQ 557504926

02-10-2008, 05:20 PM	#34
mpahlca Confirmed User Industry Role: Join Date: Feb 2004 Location: Vancouver Posts: 1,821	hmm well when they took penthouse and Ibill to an IPO last time he made a killing and his investors did not, so enjoy all those who buy shares :D __________________ I could give two shits wether you read this sig or not.

02-10-2008, 11:10 PM	#35
Christina Muller Confirmed User Join Date: Mar 2007 Location: Canada/Germany Posts: 923	I personally wouldnt buy shares if it went public,I think a lot of these deals ususally end up not making much for the smaller investor . __________________ Promote A Brand Your Surfer Trusts Playboy No Upsell - No X Sales - No Bullshit !

02-10-2008, 11:14 PM	#36
Spunky I need a beer Industry Role: Join Date: Jun 2002 Location: ♠ Toiletville ♠ Posts: 133,976	Time will tell..thinking it's a litle too late maybe __________________ *YOUR INFORMATION HERE*

02-10-2008, 11:18 PM	#37
Fap Just Du It Industry Role: Join Date: Feb 2004 Posts: 12,094	those are bold words