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Old 02-10-2008, 12:03 AM  
Christina Muller
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Join Date: Mar 2007
Location: Canada/Germany
Posts: 923
sicone-why stop at 4 times.. why not go for 10 times.

I think they are looking at the statement this way.

Playboy is a huge global brand and to aim for 4 times bigger is to say we will be bigger in revenues I guess as Playboy must rank as the ultimate brand with cola cola,pepsi,mcdonalds etc.
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