Business THREAD: Should adult media companies .... also PIC for others. - GoFuckYourself.com

Juicy D. Links · 04-26-2007, 07:44 AM

Should adult media companies submit a proposal to each advertiser listing how exactly the mag will show a ROI so the customer knows how much money they are expected to make back from each onsertion

?????????????/Thoughts?????????

PIC courtesy of http://brazbucks.com/

Juicy D. Links · 04-26-2007, 07:48 AM

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Juicy D. Links · 04-26-2007, 10:14 AM

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Juicy D. Links · 04-26-2007, 10:32 AM

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martinsc · 04-26-2007, 10:41 AM

biz threads don't do well lately... but those tits are nice :D:D

Grapesoda · 04-26-2007, 10:52 AM

mags generally charge for ad space by circulation is my thought. how can they guarantee ROI?. . I sell you cologne, I guarantee how much pussy yer gonna get?

DamageX · 04-26-2007, 10:53 AM

That's quite a difficult thing to gauge though, unless they can track every single lead they send to the advertiser and the advertiser reports results back to them. And even then they could only come up with a rough estimate of how well any arbitrary ad would do, since it depends on the creative used, the advertised product, the duration and period during which the campaign is run and so on.

Brad · 04-26-2007, 10:56 AM

I don't see how they would be able to estimate an ROI and my guess is that they would just make the numbers up anyways. I don't really see how such an estimation would be of any benefit to either party.

Brad · 04-26-2007, 10:58 AM

Quote:

Originally Posted by DamageX

That's quite a difficult thing to gauge though, unless they can track every single lead they send to the advertiser and the advertiser reports results back to them. And even then they could only come up with a rough estimate of how well any arbitrary ad would do, since it depends on the creative used, the advertised product, the duration and period during which the campaign is run and so on.

...where the ad is located, does the ad attract the viewer, what are they selling, is the information clearly presented, what images are used, what demographic are they targeting?, where is the ad in relation to information the reader wants,...

Juicy D. Links · 04-26-2007, 11:00 AM

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RP Fade · 04-26-2007, 11:05 AM

I would guess that most print media publications cannot guarantee anything besides circulation #'s and subscribers. I suppose it may be compared to a banner spot, some do much better than others, get more clicks and signups and the only thing the site owner can guarantee is average pageviews, uniques, etc. Perhaps the advertiser can reference that particular ad with a 'reference #', a special for that ad or some other method of tracking which they can in-turn share with the publisher?

Juicy D. Links · 04-26-2007, 11:09 AM

Quote:

Originally Posted by RP Fade

I would guess that most print media publications cannot guarantee anything besides circulation #'s and subscribers. I suppose it may be compared to a banner spot, some do much better than others, get more clicks and signups and the only thing the site owner can guarantee is average pageviews, uniques, etc. Perhaps the advertiser can reference that particular ad with a 'reference #', a special for that ad or some other method of tracking which they can in-turn share with the publisher?

good post man .

Juicy D. Links · 04-26-2007, 11:09 AM

i made this post casue i agree with most of yoou but someone i gave proposal too on a idea was thingy crazy shit like this.....

BlueWire · 04-26-2007, 11:18 AM

Again, to repeat what others have said. ROI has many factors (not all of which have to do with the magazine itself). A lot has to do w/ the advertisers product and ad campaign. This can statistically be estimated by niche and the magazine can handle the ad campaign to try to take the guess work out of it....but even so, its impossible to actually track real world customers UNLESS you can do one of the following:

1) Use a promo code on your product linking back to a 'real world' ad source

2) Use a special 1800# and/or URL for an ad campaign

3) Ask customers how they found you and get a high response (and assume that they answered accurately)

Unless they start making magazines with interactive LCD's in them (like penny on inspector gadget had)...I just dont see a truly accurate way of doing it.

Juicy D. Links · 04-28-2007, 06:50 PM

macromind · 04-28-2007, 07:35 PM

In my case, the best thing to show them is stats and lots of it... Readership, age group, conversion rates from past issues, etc... The more the better. Just like people do with websites.

Macromind

04-26-2007, 07:44 AM	#1
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	Business THREAD: Should adult media companies .... also PIC for others. Should adult media companies submit a proposal to each advertiser listing how exactly the mag will show a ROI so the customer knows how much money they are expected to make back from each onsertion ?????????????/Thoughts????????? PIC courtesy of http://brazbucks.com/

04-26-2007, 10:41 AM	#7
martinsc Too lazy to set a custom title Industry Role: Join Date: Jun 2005 Location: 127.0.0.1 Posts: 27,047	biz threads don't do well lately... but those tits are nice :D:D __________________ Make Money

04-26-2007, 10:53 AM	#9
DamageX Marketing & Strategy Industry Role: Join Date: Jun 2001 Location: Former nomad Posts: 14,293	That's quite a difficult thing to gauge though, unless they can track every single lead they send to the advertiser and the advertiser reports results back to them. And even then they could only come up with a rough estimate of how well any arbitrary ad would do, since it depends on the creative used, the advertised product, the duration and period during which the campaign is run and so on. __________________ Whitehat is for chumps If you don't do it, somebody else will - true story!

04-26-2007, 10:56 AM	#10
Brad Confirmed User Industry Role: Join Date: Jan 2007 Location: Toronto Posts: 2,510	I don't see how they would be able to estimate an ROI and my guess is that they would just make the numbers up anyways. I don't really see how such an estimation would be of any benefit to either party. __________________ Affiliate Manager/Media Buyer ICQ 376 978 529 Skype: bradleyjwscott [email protected]

04-26-2007, 11:05 AM	#13
RP Fade Confirmed User Join Date: Sep 2003 Location: Los Angeles Posts: 3,343	I would guess that most print media publications cannot guarantee anything besides circulation #'s and subscribers. I suppose it may be compared to a banner spot, some do much better than others, get more clicks and signups and the only thing the site owner can guarantee is average pageviews, uniques, etc. Perhaps the advertiser can reference that particular ad with a 'reference #', a special for that ad or some other method of tracking which they can in-turn share with the publisher? __________________ HomemadeCash.com - Homemade & GF sites powered by NScash.com HomemadeVideoPass.com - The only all homemade mega site OurHomemadePorno.com - Real couples fucking on camera Contact ICQ: 400-786-531 Email: fade AT nscash.com

04-26-2007, 07:48 AM	#2
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	i love that chicks tits

04-26-2007, 07:57 AM	#3
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	lalalalalal any1???

04-26-2007, 10:10 AM	#4
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	meowwwwwwwwwwwwwwwwwww

04-26-2007, 10:14 AM	#5
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	lalalalalal i start a good thread and nobody wants to participate? ill just make threads that i have tuna in my ass

04-26-2007, 10:32 AM	#6
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	Annyone?????????????????????????/

04-26-2007, 10:52 AM	#8
Grapesoda So Fucking Banned Industry Role: Join Date: Jul 2003 Location: Montana Posts: 46,238	mags generally charge for ad space by circulation is my thought. how can they guarantee ROI?. . I sell you cologne, I guarantee how much pussy yer gonna get?

04-26-2007, 11:00 AM	#12
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	cool we got some nice posts going now.

04-26-2007, 11:09 AM	#15
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	i made this post casue i agree with most of yoou but someone i gave proposal too on a idea was thingy crazy shit like this.....

04-26-2007, 11:18 AM	#16
BlueWire Confirmed User Join Date: Nov 2004 Posts: 4,628	Again, to repeat what others have said. ROI has many factors (not all of which have to do with the magazine itself). A lot has to do w/ the advertisers product and ad campaign. This can statistically be estimated by niche and the magazine can handle the ad campaign to try to take the guess work out of it....but even so, its impossible to actually track real world customers UNLESS you can do one of the following: 1) Use a promo code on your product linking back to a 'real world' ad source 2) Use a special 1800# and/or URL for an ad campaign 3) Ask customers how they found you and get a high response (and assume that they answered accurately) Unless they start making magazines with interactive LCD's in them (like penny on inspector gadget had)...I just dont see a truly accurate way of doing it.

04-28-2007, 06:50 PM	#17
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992

04-28-2007, 07:35 PM	#18
macromind Confirmed User Industry Role: Join Date: Nov 2003 Location: montreal Posts: 202	In my case, the best thing to show them is stats and lots of it... Readership, age group, conversion rates from past issues, etc... The more the better. Just like people do with websites. Macromind __________________ TrafficHolder.com - Buy/Sell Adult Traffic