Quote:
Originally Posted by DamageX
That's quite a difficult thing to gauge though, unless they can track every single lead they send to the advertiser and the advertiser reports results back to them. And even then they could only come up with a rough estimate of how well any arbitrary ad would do, since it depends on the creative used, the advertised product, the duration and period during which the campaign is run and so on.
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...where the ad is located, does the ad attract the viewer, what are they selling, is the information clearly presented, what images are used, what demographic are they targeting?, where is the ad in relation to information the reader wants,...