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That's quite a difficult thing to gauge though, unless they can track every single lead they send to the advertiser and the advertiser reports results back to them. And even then they could only come up with a rough estimate of how well any arbitrary ad would do, since it depends on the creative used, the advertised product, the duration and period during which the campaign is run and so on.
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Whitehat is for chumps
If you don't do it, somebody else will - true story!
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