PPC hyperinflation at Google - GoFuckYourself.com

Evil Chris · 07-14-2006, 10:22 AM

This just might put a lot of webmasters out of business.

http://www.e-consultancy.com/news-bl...e-adwords.html

Damn that is a massive jump.

Tom_PM · 07-14-2006, 10:24 AM

Yeah it's been all over boards and blogs and everything. Many advertisers have lost everything. One of my ads now has 100% of it's keywords deactivated while another one is fine.

Evil Chris · 07-14-2006, 10:25 AM

Hey Tom on another subj can you ICQ me... 342827

Thanks.

teksonline · 07-14-2006, 10:27 AM

Steal all your free content, then put you out of business, What a move, I think Google has been pumping feeds of Scarface throughout their corporate world.

Spudstr · 07-14-2006, 10:28 AM

Its simple, like it says smart marketers know about landing page quality. If you have good landing pages that are related to your terms you have nothing to worrie about. its those people hwo link hundreds of words to 1 landing page.

Evil Chris · 07-14-2006, 10:31 AM

at the new price of keywords, there seems to be a lot to worry about.

Chris · 07-14-2006, 10:32 AM

it will be set straight soon enough im sure
google cant really expect people to pay 10 bucks a click

Pornwolf · 07-14-2006, 11:39 AM

I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers.

Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it.
Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future.

It looks bad on the surface but it's a good plan.

Evil Chris · 07-14-2006, 11:45 AM

Quote:

Originally Posted by Pornwolf

It looks bad on the surface but it's a good plan.

I don't think it's as easy as all that, but we shall see.

This is maybe the biggest news in our industry since 2257.

Tom_PM · 07-14-2006, 11:58 AM

Quote:

Originally Posted by Pornwolf

I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers.

Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it.
Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future.

It looks bad on the surface but it's a good plan.

Well, if I didnt spend every week reviewing my exact terms and their sales I might agree

but I, for one, do large amounts of data research and compiling and nobody knows how well my ads sell better than I do. That translates directly into good relevance. Nobody should want higher CTR for the sake of higher CTR.

Places like ebay.com and yahoo.com use the wildcard match to show whatever the query was right in the title of the ad. Completely irrelvant and yet their ads are still there.

Latin Gay Men
100,000 Stores. Deals. Reviews.
Latin Gay Men & More!
Yahoo.com

woohoo, lets all go purchase some latin gay men at yahoo.com, TODAY! I'm sure they'll have exactly what I searched for! lol

Pornwolf · 07-14-2006, 12:03 PM

Yunno Tom, I can't argue your facts. I know you PimpRoll guys run a lot of campaigns. I think we can both agree that the Adword reviewer logic is often flawed. I think they picked up some DMOZ rejects for their adult checkers.

Still, overall I think it makes sense for Google. Time will tell.

godisdead · 07-14-2006, 12:33 PM

I thought you couldn't advertise adult stuff via Google Adwords???
As a part of this "Do no evil"-philosophy.

DaddyHalbucks · 07-14-2006, 12:41 PM

Hahahaha, do you believe they really live up to their moto "don't be evil?"

Look at what they did in China..

bdld · 07-14-2006, 01:07 PM

the problem is the landing page quality bot is real buggy.. now instead of building a good sales page you have to build a page their bot likes, and they don't say exactly what their bot likes either.

07-14-2006, 10:22 AM	#1
Evil Chris OG Industry Role: Join Date: Dec 2001 Location: 3rd from the Sun Posts: 13,235	PPC hyperinflation at Google This just might put a lot of webmasters out of business. http://www.e-consultancy.com/news-bl...e-adwords.html Damn that is a massive jump. __________________ It PAYZE to post on GFY chris at payze.com \| Skype chriswrp

07-14-2006, 10:24 AM	#2
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	Yeah it's been all over boards and blogs and everything. Many advertisers have lost everything. One of my ads now has 100% of it's keywords deactivated while another one is fine. __________________ 43-922-863 Shut up and play your guitar.

07-14-2006, 10:25 AM	#3
Evil Chris OG Industry Role: Join Date: Dec 2001 Location: 3rd from the Sun Posts: 13,235	Hey Tom on another subj can you ICQ me... 342827 Thanks. __________________ It PAYZE to post on GFY chris at payze.com \| Skype chriswrp

07-14-2006, 10:28 AM	#5
Spudstr Confirmed User Industry Role: Join Date: Jan 2003 Location: In a Tater Patch Posts: 2,321	Its simple, like it says smart marketers know about landing page quality. If you have good landing pages that are related to your terms you have nothing to worrie about. its those people hwo link hundreds of words to 1 landing page. __________________ Managed Hosting - Colocation - Network Services Yellow Fiber Networks icq: 19876563

07-14-2006, 10:31 AM	#6
Evil Chris OG Industry Role: Join Date: Dec 2001 Location: 3rd from the Sun Posts: 13,235	at the new price of keywords, there seems to be a lot to worry about. __________________ It PAYZE to post on GFY chris at payze.com \| Skype chriswrp

07-14-2006, 10:27 AM	#4
teksonline So Fucking Banned Join Date: Jan 2005 Location: At My Desk Posts: 2,904	Steal all your free content, then put you out of business, What a move, I think Google has been pumping feeds of Scarface throughout their corporate world.

07-14-2006, 10:32 AM	#7
Chris Too lazy to set a custom title Industry Role: Join Date: May 2003 Location: icq: 71462500 Skype: Jupzchris Posts: 27,880	it will be set straight soon enough im sure google cant really expect people to pay 10 bucks a click __________________ [email protected]

07-14-2006, 11:39 AM	#8
Pornwolf Drunk and Unruly Join Date: Jan 2002 Location: Hollywood Posts: 22,712	I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers. Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it. Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future. It looks bad on the surface but it's a good plan. __________________ I've trusted my sites to them for over a decade... Webair, bitches.

07-14-2006, 12:03 PM	#11
Pornwolf Drunk and Unruly Join Date: Jan 2002 Location: Hollywood Posts: 22,712	Yunno Tom, I can't argue your facts. I know you PimpRoll guys run a lot of campaigns. I think we can both agree that the Adword reviewer logic is often flawed. I think they picked up some DMOZ rejects for their adult checkers. Still, overall I think it makes sense for Google. Time will tell. __________________ I've trusted my sites to them for over a decade... Webair, bitches.

07-14-2006, 12:33 PM	#12
godisdead Confirmed User Join Date: Jun 2006 Posts: 1,213	I thought you couldn't advertise adult stuff via Google Adwords??? As a part of this "Do no evil"-philosophy.

07-14-2006, 12:41 PM	#13
DaddyHalbucks A freakin' legend! Industry Role: Join Date: Feb 2004 Location: Las Vegas, Nevada USA Posts: 18,975	Hahahaha, do you believe they really live up to their moto "don't be evil?" Look at what they did in China.. __________________ Boner Money

07-14-2006, 01:07 PM	#14
bdld $100,000 Join Date: Dec 2001 Posts: 11,452	the problem is the landing page quality bot is real buggy.. now instead of building a good sales page you have to build a page their bot likes, and they don't say exactly what their bot likes either.