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I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers.
Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it.
Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future.
It looks bad on the surface but it's a good plan.
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I've trusted my sites to them for over a decade...
Webair, bitches.
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