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Originally Posted by Pornwolf
I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers.
Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it.
Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future.
It looks bad on the surface but it's a good plan.
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Well, if I didnt spend every week reviewing my exact terms and their sales I might agree
but I, for one, do large amounts of data research and compiling and nobody knows how well my ads sell better than I do. That translates directly into good relevance. Nobody should want higher CTR for the sake of higher CTR.
Places like ebay.com and yahoo.com use the wildcard match to show whatever the query was right in the title of the ad. Completely irrelvant and yet their ads are still there.
Latin Gay Men
100,000 Stores. Deals. Reviews.
Latin Gay Men & More!
Yahoo.com
woohoo, lets all go purchase some latin gay men at yahoo.com, TODAY! I'm sure they'll have exactly what I searched for! lol
