PPC hyperinflation at Google
 

This just might put a lot of webmasters out of business.

http://www.e-consultancy.com/news-bl...e-adwords.html

Damn that is a massive jump.

Yeah it's been all over boards and blogs and everything. Many advertisers have lost everything. One of my ads now has 100% of it's keywords deactivated while another one is fine.

Hey Tom on another subj can you ICQ me... 342827

Thanks.

Steal all your free content, then put you out of business, What a move, I think Google has been pumping feeds of Scarface throughout their corporate world.

Its simple, like it says smart marketers know about landing page quality. If you have good landing pages that are related to your terms you have nothing to worrie about. its those people hwo link hundreds of words to 1 landing page.

at the new price of keywords, there seems to be a lot to worry about.

it will be set straight soon enough im sure
google cant really expect people to pay 10 bucks a click

I'm sure this will increase advertisers productivity in the long run. If you stop and think about the thousands of advertisers that don't optimize anything you can imagine the wasted clicks and dissatisfied customers.

Google is effectively removing these customers and making it easier for the "pros" to make money, which they wull in turn just come back and spend even more with Google because their budget will allpw it.
Increasing the relevance of clicks for surfers also makes them more likely to click adwords ads in the future.

It looks bad on the surface but it's a good plan.

I don't think it's as easy as all that, but we shall see.

This is maybe the biggest news in our industry since 2257.

Well, if I didnt spend every week reviewing my exact terms and their sales I might agree :) but I, for one, do large amounts of data research and compiling and nobody knows how well my ads sell better than I do. That translates directly into good relevance. Nobody should want higher CTR for the sake of higher CTR.

Places like ebay.com and yahoo.com use the wildcard match to show whatever the query was right in the title of the ad. Completely irrelvant and yet their ads are still there.

Latin Gay Men
100,000 Stores. Deals. Reviews.
Latin Gay Men & More!
Yahoo.com

woohoo, lets all go purchase some latin gay men at yahoo.com, TODAY! I'm sure they'll have exactly what I searched for! lol :1orglaugh

Yunno Tom, I can't argue your facts. I know you PimpRoll guys run a lot of campaigns. I think we can both agree that the Adword reviewer logic is often flawed. I think they picked up some DMOZ rejects for their adult checkers.

Still, overall I think it makes sense for Google. Time will tell.

I thought you couldn't advertise adult stuff via Google Adwords???
As a part of this "Do no evil"-philosophy.

Hahahaha, do you believe they really live up to their moto "don't be evil?"

Look at what they did in China..

the problem is the landing page quality bot is real buggy.. now instead of building a good sales page you have to build a page their bot likes, and they don't say exactly what their bot likes either.