DRM = More Revenue. Higher Retention. Content Protection - Page 2 - GoFuckYourself.com

sexcam · 07-02-2004, 12:34 AM

Got any stats to show comparisons of sales, chargebacks, etc before and after installing DRM content?

Ecstasy Glass · 07-02-2004, 12:35 AM

Sounds like some good technology to me

mattyboy · 07-02-2004, 12:49 AM

Providing you have a good amount of decent content, DRM does work. OneManBanned has over 20GB's of exclusive content and uses both a normal monthly membership along with a token system (kind of like a trial). We've found a lot of surfers will purchase one movie of there choice for a small fee (the token system) so they can see whats on offer before committing to a monthly membership. In doing this we increase our revenue and the surfer knows what to expect. We have seen no increase in chargebacks or refunds, but you must inform the surfer how DRM works before they join. If you don't, of course many will be pissed. Lets say a surfer joins and downloads the entire site of 20 gigs. Although B/W is pretty cheap, thats still quite a lot for each member to use. If the surfer cancels there membership, they have a whole bunch of good quality movies sitting on there hard disk (or CD) that are useless.
If they continue to be rebilled (which they get at a cheaper rate than the intial join fee) they can play these movies at there leisure and also continue to download the updates each week.
As i say, DRM has worked great for us but you have to give the customer quality and content.

stevent37 · 07-02-2004, 01:02 AM

does this mean the surfer has to be online to view a movie they downloaded? What would happen if the surfer wasnt conected to the net?

mattyboy · 07-02-2004, 01:13 AM

Quote:

does this mean the surfer has to be online to view a movie they downloaded? What would happen if the surfer wasnt conected to the net?

The surfer needs to be online when they play the movie for the first time to enter there username/password. This takes a few seconds to receive there licence. Once this has been done, theres no need to be online.

stevent37 · 07-02-2004, 01:28 AM

Sorry man, I dont understand, Here is hypothetical:
A surfer joins my site, downloads a movie, fills out the lisc. cancels his membership the next day. Then trys to play the movie while he is not online.
If he doesnt try to play the movie while he is connected to the net, how can the software know the lisc is no longer valid? What if he cancelled from his office PC or friends PC?
Not trying to give you a hard time just trying to understand how this works.

99bb · 07-02-2004, 01:30 AM

Nicely explained mattyboy !!

We have been using DRM Technology now for about 4 months. This was because we were purchasing Exclusive, never before seen Japanese Movies and the Producers made sure this was a pre requisite !! If you have exclusive content, it needs to be protected, otherwise you are loosing money in the long term. I believe the majority of Content Producers will only supply their movies under this technology in the future, and wish that it had come along alot sooner I'm sure

DRM does have problems, but it seems that the technology has come along way and the marketing techniques that can be used with it will only add revenue in the long term.

Our current settings do appear to cause problems, however, other DRM providers reassure me that these can be prevented. Here are some of the problems we face.

Those that have discontinued their membership can still watch our DRM movies, unless:

1. They have reinstalled windows media player
2. They have reinstalled or upgraded their pc's operating system
3. They have changed their hard disk
4. They are playing the file on a different computer

Now for the rant !!

Why is it that this Industry tends to think of "short term gains" over "Long Term" ? I thought we had become pretty established and didn't follow the "Quick Buck" mentality anymore ? Porn should be the ones driving this technology, exploring new marketing techniques etc.., however we seem to be sitting back and letting the others be the innovators !!

Once we change the mindset of the surfer, then we will make more money !! It might take 6 months, a year, but in the long term, the gains will be incredible. I thought TGP2 was a great idea, however, the long term gains were overlooked

DRM, as long as your member understands your rules/DRM settings, will not cause more CB's. HONESTY to the surfer is something this Industry really needs to address. Dishonesty in the form of Hidden Cross Sales, shit members area's are what really causes Charge Backs !!

just my

mattyboy · 07-02-2004, 01:49 AM

Sorry man, I dont understand, Here is hypothetical:
A surfer joins my site, downloads a movie, fills out the lisc. cancels his membership the next day. Then trys to play the movie while he is not online.
If he doesnt try to play the movie while he is connected to the net, how can the software know the lisc is no longer valid? What if he cancelled from his office PC or friends PC?
Not trying to give you a hard time just trying to understand how this works.

Heres how our system works.
If he/she cancels the next day, they still have access to the movie and site for the month so it plays as normal whether online or offline - they pay for a months access and thats what they get. After the 30 days is up and they have an inactive membership, if the surfer is offline and they try to play the movie, they will be prompted to go online to aquire there licence. From here they can re-join. Basicly the movie files can be distributed anywhere (P2P, CD etc) and will still get the join fee if they buy.
DRM is very flexible and thats how we work things. We could change the workings of it all after a few clicks if we wanted to.

99bb, glad to hear its working for you and it shows how DRM can be "tailor made" to suit different sites

stevent37 · 07-02-2004, 03:09 AM

This sounds very interesting, however I see three problems with this.

1. to keep chargebacks to a minimum your going to have to tell the surfer up front about the software. I think you will scare off a large part of your customer base if you have a line on your signup form that says his computer will contact your server to verify lisc info. Right or wrong surfers are ultra paranoid about info being sent out from there pc now a days.

2. When the process begins (the surfer pc contacting your server or vise versa) its sure to set off all kinds of spybot type programs (mine goes off whenever any info is transfered from my pc). Again surfers are really paranoid about the privacy thing and you are asking them to accept on faith that the only thing being transfered back and forth is the lisc info. Face it we are pornographers and the average surfer, even the ones that join our sites dont trust us to begin with. Once we set off there zone alarm there going to run for the hills.

3. The price is way to high for all but the biggest players. To justify spending 6,500 a month (78k a year) I would have to be making 50k (and that would still be spending a 10th of my income at that price)or more a month. For this to work most of the industry would have to get on board or else the surfer will just look for sites that dont have these restrictions. The averga webmaster (despite all the bragging) isnt making enough to justify the expense.

its a good concept though, I hope it works out for u guys.

mattyboy · 07-02-2004, 03:16 AM

Yes, i'm sure some surfers have issues with the license concept.
You'll also find that most legal music download sites use a similar DRM ststem.

strobi · 07-02-2004, 03:41 AM

The way I see it, the widespread "sharing" of exlusive content can be profitable. Who hasen't seen a few episodes from let's say "bangbus"? There must be hundreds of them on kazaa/... And RK Netmedia is HUGE because of this. The more your content is being shared, the beter everybody likes it, the more sales. IMO

notjoe · 07-02-2004, 04:54 AM

DRM is great but not 100% secure.

You can still capture the video while its playing fairly easy and once the DRM is implemented everywhere you can bet the surfer will take advantage of the DRM Flaws which allow for the video to be copied.

slackologist · 07-02-2004, 05:03 AM

Great technology and will make people a lot of money if used correctly. Will also help stop minors from viewing pornography, which i guess everyone here would be happy with.

KBPimped · 07-02-2004, 11:20 AM

Ray is this supposed to be some kind of deal? _Only_ $6500 to get a DRM account?

That seems a little high given other providers in the space offer it for like anywhere from $200 -$500 a month for unlimited service.

Do you offer a desktop packager and what's your pricing just for the DRM?

Can you tell us a little more about your P2P distribution services. Your website claims you can help us get a higher ranking in Kazaa. How's That? Do you have a deal in place with Kazaa?

Thanks.

Big Ray · 07-02-2004, 11:32 AM

Quote:

Originally posted by KBPimped
Ray is this supposed to be some kind of deal? _Only_ $6500 to get a DRM account?

That seems a little high given other providers in the space offer it for like anywhere from $200 -$500 a month for unlimited service.

Do you offer a desktop packager and what's your pricing just for the DRM?

Can you tell us a little more about your P2P distribution services. Your website claims you can help us get a higher ranking in Kazaa. How's That? Do you have a deal in place with Kazaa?

Thanks.

6500 Includes the 100Mbps of bandwidth and 2 servers + All the drm bells and whistles.

Hit me up on ICQ and we can chat more about the other stuff.

KBPimped · 07-02-2004, 11:40 AM

Ray,

Can you just respond here for the sake of everyone on the board?

Seriously how long have you guys offered DRM and can you list some customers please for references.

Thanks.

Big Ray · 07-02-2004, 12:11 PM

Quote:

Originally posted by KBPimped
Ray,

Can you just respond here for the sake of everyone on the board?

Seriously how long have you guys offered DRM and can you list some customers please for references.

Thanks.

You guys offer DRM services as well..

Please see this page for references.

http://www.jupiterhosting.com/b_drm_adult_promo.html

Encoding services can be done by the customer or by us.

As for P2P, if I gave it away, I won't make any money, right?

Liquid_cash · 10-08-2004, 03:49 AM

Can you do a Video On Demand system with the Jupiter set up using CCbill as a processor?

I aksed this before and was told that it takes time but I wuld like to see an example of where Jupiter have done VOD with CCBill.

07-02-2004, 12:21 AM	#51
BlueDesignStudios Confirmed User Industry Role: Join Date: Feb 2003 Location: Australia Posts: 9,492	50 __________________ Blue Design Studios - Adult Design Specialists! Email me for a free quote: [email protected]

07-02-2004, 12:34 AM	#52
sexcam Registered User Join Date: Mar 2004 Posts: 38	Got any stats to show comparisons of sales, chargebacks, etc before and after installing DRM content? __________________ Freeadultzone __________________

07-02-2004, 12:35 AM	#53
Ecstasy Glass Confirmed User Join Date: Mar 2004 Location: Northern California Posts: 315	Sounds like some good technology to me __________________ SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.

07-02-2004, 01:30 AM	#58
99bb Confirmed User Join Date: Jun 2002 Location: Amsterdam Posts: 178	Nicely explained mattyboy !! We have been using DRM Technology now for about 4 months. This was because we were purchasing Exclusive, never before seen Japanese Movies and the Producers made sure this was a pre requisite !! If you have exclusive content, it needs to be protected, otherwise you are loosing money in the long term. I believe the majority of Content Producers will only supply their movies under this technology in the future, and wish that it had come along alot sooner I'm sure DRM does have problems, but it seems that the technology has come along way and the marketing techniques that can be used with it will only add revenue in the long term. Our current settings do appear to cause problems, however, other DRM providers reassure me that these can be prevented. Here are some of the problems we face. Those that have discontinued their membership can still watch our DRM movies, unless: 1. They have reinstalled windows media player 2. They have reinstalled or upgraded their pc's operating system 3. They have changed their hard disk 4. They are playing the file on a different computer Now for the rant !! Why is it that this Industry tends to think of "short term gains" over "Long Term" ? I thought we had become pretty established and didn't follow the "Quick Buck" mentality anymore ? Porn should be the ones driving this technology, exploring new marketing techniques etc.., however we seem to be sitting back and letting the others be the innovators !! Once we change the mindset of the surfer, then we will make more money !! It might take 6 months, a year, but in the long term, the gains will be incredible. I thought TGP2 was a great idea, however, the long term gains were overlooked DRM, as long as your member understands your rules/DRM settings, will not cause more CB's. HONESTY to the surfer is something this Industry really needs to address. Dishonesty in the form of Hidden Cross Sales, shit members area's are what really causes Charge Backs !! just my __________________ Broadband Movie Site

07-02-2004, 12:49 AM	#54
mattyboy Confirmed User Industry Role: Join Date: Apr 2003 Posts: 1,070	Providing you have a good amount of decent content, DRM does work. OneManBanned has over 20GB's of exclusive content and uses both a normal monthly membership along with a token system (kind of like a trial). We've found a lot of surfers will purchase one movie of there choice for a small fee (the token system) so they can see whats on offer before committing to a monthly membership. In doing this we increase our revenue and the surfer knows what to expect. We have seen no increase in chargebacks or refunds, but you must inform the surfer how DRM works before they join. If you don't, of course many will be pissed. Lets say a surfer joins and downloads the entire site of 20 gigs. Although B/W is pretty cheap, thats still quite a lot for each member to use. If the surfer cancels there membership, they have a whole bunch of good quality movies sitting on there hard disk (or CD) that are useless. If they continue to be rebilled (which they get at a cheaper rate than the intial join fee) they can play these movies at there leisure and also continue to download the updates each week. As i say, DRM has worked great for us but you have to give the customer quality and content.

07-02-2004, 01:02 AM	#55
stevent37 Confirmed User Join Date: Aug 2002 Location: USA Posts: 266	does this mean the surfer has to be online to view a movie they downloaded? What would happen if the surfer wasnt conected to the net?

07-02-2004, 01:28 AM	#57
stevent37 Confirmed User Join Date: Aug 2002 Location: USA Posts: 266	Sorry man, I dont understand, Here is hypothetical: A surfer joins my site, downloads a movie, fills out the lisc. cancels his membership the next day. Then trys to play the movie while he is not online. If he doesnt try to play the movie while he is connected to the net, how can the software know the lisc is no longer valid? What if he cancelled from his office PC or friends PC? Not trying to give you a hard time just trying to understand how this works.

07-02-2004, 01:49 AM	#59
mattyboy Confirmed User Industry Role: Join Date: Apr 2003 Posts: 1,070	Sorry man, I dont understand, Here is hypothetical: A surfer joins my site, downloads a movie, fills out the lisc. cancels his membership the next day. Then trys to play the movie while he is not online. If he doesnt try to play the movie while he is connected to the net, how can the software know the lisc is no longer valid? What if he cancelled from his office PC or friends PC? Not trying to give you a hard time just trying to understand how this works. Heres how our system works. If he/she cancels the next day, they still have access to the movie and site for the month so it plays as normal whether online or offline - they pay for a months access and thats what they get. After the 30 days is up and they have an inactive membership, if the surfer is offline and they try to play the movie, they will be prompted to go online to aquire there licence. From here they can re-join. Basicly the movie files can be distributed anywhere (P2P, CD etc) and will still get the join fee if they buy. DRM is very flexible and thats how we work things. We could change the workings of it all after a few clicks if we wanted to. 99bb, glad to hear its working for you and it shows how DRM can be "tailor made" to suit different sites

07-02-2004, 03:09 AM	#60
stevent37 Confirmed User Join Date: Aug 2002 Location: USA Posts: 266	This sounds very interesting, however I see three problems with this. 1. to keep chargebacks to a minimum your going to have to tell the surfer up front about the software. I think you will scare off a large part of your customer base if you have a line on your signup form that says his computer will contact your server to verify lisc info. Right or wrong surfers are ultra paranoid about info being sent out from there pc now a days. 2. When the process begins (the surfer pc contacting your server or vise versa) its sure to set off all kinds of spybot type programs (mine goes off whenever any info is transfered from my pc). Again surfers are really paranoid about the privacy thing and you are asking them to accept on faith that the only thing being transfered back and forth is the lisc info. Face it we are pornographers and the average surfer, even the ones that join our sites dont trust us to begin with. Once we set off there zone alarm there going to run for the hills. 3. The price is way to high for all but the biggest players. To justify spending 6,500 a month (78k a year) I would have to be making 50k (and that would still be spending a 10th of my income at that price)or more a month. For this to work most of the industry would have to get on board or else the surfer will just look for sites that dont have these restrictions. The averga webmaster (despite all the bragging) isnt making enough to justify the expense. its a good concept though, I hope it works out for u guys.

07-02-2004, 03:16 AM	#61
mattyboy Confirmed User Industry Role: Join Date: Apr 2003 Posts: 1,070	Yes, i'm sure some surfers have issues with the license concept. You'll also find that most legal music download sites use a similar DRM ststem.

07-02-2004, 03:41 AM	#62
strobi Confirmed User Join Date: Nov 2002 Location: Belgium Posts: 7,383	The way I see it, the widespread "sharing" of exlusive content can be profitable. Who hasen't seen a few episodes from let's say "bangbus"? There must be hundreds of them on kazaa/... And RK Netmedia is HUGE because of this. The more your content is being shared, the beter everybody likes it, the more sales. IMO

07-02-2004, 04:54 AM	#63
notjoe Confirmed User Industry Role: Join Date: May 2002 Location: Toronto, Canada Posts: 5,599	DRM is great but not 100% secure. You can still capture the video while its playing fairly easy and once the DRM is implemented everywhere you can bet the surfer will take advantage of the DRM Flaws which allow for the video to be copied.

07-02-2004, 05:03 AM	#64
slackologist Confirmed User Join Date: Jul 2002 Location: Earth Posts: 2,379	Great technology and will make people a lot of money if used correctly. Will also help stop minors from viewing pornography, which i guess everyone here would be happy with.

07-02-2004, 11:20 AM	#65
KBPimped Registered User Join Date: Jun 2003 Posts: 86	Ray is this supposed to be some kind of deal? _Only_ $6500 to get a DRM account? That seems a little high given other providers in the space offer it for like anywhere from $200 -$500 a month for unlimited service. Do you offer a desktop packager and what's your pricing just for the DRM? Can you tell us a little more about your P2P distribution services. Your website claims you can help us get a higher ranking in Kazaa. How's That? Do you have a deal in place with Kazaa? Thanks.

07-02-2004, 11:40 AM	#67
KBPimped Registered User Join Date: Jun 2003 Posts: 86	Ray, Can you just respond here for the sake of everyone on the board? Seriously how long have you guys offered DRM and can you list some customers please for references. Thanks.

10-08-2004, 03:49 AM	#69
Liquid_cash So Fucking Banned Join Date: May 2004 Posts: 165	Can you do a Video On Demand system with the Jupiter set up using CCbill as a processor? I aksed this before and was told that it takes time but I wuld like to see an example of where Jupiter have done VOD with CCBill.