GoFuckYourself.com - Adult Webmaster Forum - View Single Post - DRM = More Revenue. Higher Retention. Content Protection

mattyboy · 07-02-2004, 12:49 AM

Providing you have a good amount of decent content, DRM does work. OneManBanned has over 20GB's of exclusive content and uses both a normal monthly membership along with a token system (kind of like a trial). We've found a lot of surfers will purchase one movie of there choice for a small fee (the token system) so they can see whats on offer before committing to a monthly membership. In doing this we increase our revenue and the surfer knows what to expect. We have seen no increase in chargebacks or refunds, but you must inform the surfer how DRM works before they join. If you don't, of course many will be pissed. Lets say a surfer joins and downloads the entire site of 20 gigs. Although B/W is pretty cheap, thats still quite a lot for each member to use. If the surfer cancels there membership, they have a whole bunch of good quality movies sitting on there hard disk (or CD) that are useless.
If they continue to be rebilled (which they get at a cheaper rate than the intial join fee) they can play these movies at there leisure and also continue to download the updates each week.
As i say, DRM has worked great for us but you have to give the customer quality and content.

07-02-2004, 12:49 AM
mattyboy Confirmed User Industry Role: Join Date: Apr 2003 Posts: 1,070	Providing you have a good amount of decent content, DRM does work. OneManBanned has over 20GB's of exclusive content and uses both a normal monthly membership along with a token system (kind of like a trial). We've found a lot of surfers will purchase one movie of there choice for a small fee (the token system) so they can see whats on offer before committing to a monthly membership. In doing this we increase our revenue and the surfer knows what to expect. We have seen no increase in chargebacks or refunds, but you must inform the surfer how DRM works before they join. If you don't, of course many will be pissed. Lets say a surfer joins and downloads the entire site of 20 gigs. Although B/W is pretty cheap, thats still quite a lot for each member to use. If the surfer cancels there membership, they have a whole bunch of good quality movies sitting on there hard disk (or CD) that are useless. If they continue to be rebilled (which they get at a cheaper rate than the intial join fee) they can play these movies at there leisure and also continue to download the updates each week. As i say, DRM has worked great for us but you have to give the customer quality and content.