Nicely explained mattyboy !!
We have been using DRM Technology now for about 4 months. This was because we were purchasing Exclusive, never before seen Japanese Movies and the Producers made sure this was a pre requisite !! If you have exclusive content, it needs to be protected, otherwise you are loosing money in the long term. I believe the majority of Content Producers will only supply their movies under this technology in the future, and wish that it had come along alot sooner I'm sure
DRM does have problems, but it seems that the technology has come along way and the marketing techniques that can be used with it will only add revenue in the long term.
Our current settings do appear to cause problems, however, other DRM providers reassure me that these can be prevented. Here are some of the problems we face.
Those that have discontinued their membership can still watch our DRM movies, unless:
1. They have reinstalled windows media player
2. They have reinstalled or upgraded their pc's operating system
3. They have changed their hard disk
4. They are playing the file on a different computer
Now for the rant !!
Why is it that this Industry tends to think of "short term gains" over "Long Term" ? I thought we had become pretty established and didn't follow the "Quick Buck" mentality anymore ? Porn should be the ones driving this technology, exploring new marketing techniques etc.., however we seem to be sitting back and letting the others be the innovators !!
Once we change the mindset of the surfer, then we will make more money !! It might take 6 months, a year, but in the long term, the gains will be incredible. I thought TGP2 was a great idea, however, the long term gains were overlooked
DRM, as long as your member understands your rules/DRM settings, will not cause more CB's. HONESTY to the surfer is something this Industry really needs to address. Dishonesty in the form of Hidden Cross Sales, shit members area's are what really causes Charge Backs !!
just my
