Better CTR's with Googles new look & Adwords! - GoFuckYourself.com

goBigtime · 03-29-2004, 05:08 PM

Has anyone else noticed higher click through rates since google changed the look of things?

They made the 'Sponsored Area' ads look less like ad banners and more like a part of Google's results

rowan · 03-29-2004, 05:10 PM

With PPC doesn't improving CTR equal lower conversions, since some people will think they're part of the search results?

insanesurfer · 03-29-2004, 05:10 PM

I have got more clicks but not a super lot more.

davethetruth · 03-29-2004, 05:12 PM

Hell yeah, Adwords has been killin it since they changed it.

Overture is doing much better as well

goBigtime · 03-29-2004, 05:12 PM

Quote:

Originally posted by rowan
With PPC doesn't improving CTR equal lower conversions, since some people will think they're part of the search results?

I think some people (used to) just block out that right column by default knowing they are paid ads.

FuckFind · 03-29-2004, 05:12 PM

Have no proof but this would be sweeeeeeet if true, setting up a big adwords campaign as we speak for a mainstream client (dental products)...with profit sharing on conversion of course.

I could see it happening though, you are right, they really made the adwords look more like true "results" when displayed in the SERPS, unlike the old layout that felt like the Adwords were "small hahahahahaded pop-up ads" that people generally frown upon.

FF!

davethetruth · 03-29-2004, 05:13 PM

Quote:

Originally posted by insanesurfer
I have got more clicks but not a super lot more.

How much are you spending? It's all relative.

goBigtime · 03-29-2004, 05:14 PM

Quote:

Originally posted by rowan
With PPC doesn't improving CTR equal lower conversions, since some people will think they're part of the search results?

Ah, but they are part of the search results...

You wouldn't have paid good money to list your ad in that keyword slot if you didn't think that people searching for that keyword would be interested in your product or service.... would you?

I think the bottom line is: More clicks = a good thing.

- If you have good marketing and a fantastic product/service that is relevant to the users search to back it up with anyway.

Dveron · 03-29-2004, 05:16 PM

Bit early to tell but up nearly an average of 1% compared to before the change for my campaigns.

polish_aristocrat · 03-29-2004, 05:20 PM

wtf you are talking about?...i still see sponsored links at the right margin

goBigtime · 03-29-2004, 05:26 PM

Quote:

Originally posted by polish_aristocrat
wtf you are talking about?...i still see sponsored links at the right margin

Right, but they are not encased in their own banner-ish boxes.

Doctor Dre · 03-30-2004, 10:27 PM

Quote:

Originally posted by FuckFind
Have no proof but this would be sweeeeeeet if true, setting up a big adwords campaign as we speak for a mainstream client (dental products)...with profit sharing on conversion of course.

I could see it happening though, you are right, they really made the adwords look more like true "results" when displayed in the SERPS, unlike the old layout that felt like the Adwords were "small hahahahahaded pop-up ads" that people generally frown upon.

FF!

I liked google's adword like they were. They aren't missleading and they are making google MAD bling

pornoshare · 03-30-2004, 11:11 PM

I have noticed a great difference in CTR, approximately 50%.

icu33774 · 03-30-2004, 11:12 PM

my click ratio is up also good job google

sumz · 03-31-2004, 12:24 AM

My CTR is now about 25%-50% higher.

03-29-2004, 05:08 PM	#1
goBigtime Confirmed User Join Date: Nov 2002 Posts: 7,761	Better CTR's with Googles new look & Adwords! Has anyone else noticed higher click through rates since google changed the look of things? They made the 'Sponsored Area' ads look less like ad banners and more like a part of Google's results

03-29-2004, 05:10 PM	#3
insanesurfer Confirmed User Join Date: Jun 2003 Posts: 790	I have got more clicks but not a super lot more. __________________ Tired of Paypal? Then give Moneybookers a chance.

03-29-2004, 05:12 PM	#4
davethetruth Confirmed User Join Date: Jan 2004 Location: Los Angeles Posts: 2,806	Hell yeah, Adwords has been killin it since they changed it. Overture is doing much better as well __________________ Rainbow Revenue- The BEST Gay Conversions New Sex Toy Affiliate Program! Get $10.00 Just For Joining! Choose from two Sex Toy Stores to promote: BedroomSports- Since 1998 - Now New & Improved! VibratorWarehouse- New Site with Excellent Conversions!

03-29-2004, 05:16 PM	#9
Dveron Confirmed User Join Date: Dec 2002 Location: Vancouver Posts: 2,794	Bit early to tell but up nearly an average of 1% compared to before the change for my campaigns. __________________ Adult Comics Club - Updated Bi-Daily. 60% Recurring Payouts. Exclusive Comic Content.

03-29-2004, 05:20 PM	#10
polish_aristocrat Too lazy to set a custom title Join Date: Jul 2002 Posts: 40,377	wtf you are talking about?...i still see sponsored links at the right margin __________________ I don't use ICQ anymore.

03-29-2004, 05:10 PM	#2
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	With PPC doesn't improving CTR equal lower conversions, since some people will think they're part of the search results?

03-29-2004, 05:12 PM	#6
FuckFind Confirmed User Industry Role: Join Date: Feb 2003 Posts: 1,188	Have no proof but this would be sweeeeeeet if true, setting up a big adwords campaign as we speak for a mainstream client (dental products)...with profit sharing on conversion of course. I could see it happening though, you are right, they really made the adwords look more like true "results" when displayed in the SERPS, unlike the old layout that felt like the Adwords were "small hahahahahaded pop-up ads" that people generally frown upon. FF!

03-30-2004, 11:11 PM	#13
pornoshare Confirmed User Join Date: Dec 2003 Location: Australia Posts: 237	I have noticed a great difference in CTR, approximately 50%.

03-30-2004, 11:12 PM	#14
icu33774 Confirmed User Join Date: Jul 2003 Posts: 1,573	my click ratio is up also good job google __________________ Nvgcash.com Affiliate Program Icq 663072747

03-31-2004, 12:24 AM	#15
sumz Confirmed User Join Date: Mar 2004 Posts: 812	My CTR is now about 25%-50% higher.