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Have no proof but this would be sweeeeeeet if true, setting up a big adwords campaign as we speak for a mainstream client (dental products)...with profit sharing on conversion of course.
I could see it happening though, you are right, they really made the adwords look more like true "results" when displayed in the SERPS, unlike the old layout that felt like the Adwords were "small hahahahahaded pop-up ads" that people generally frown upon.
FF!
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