Quote:
Originally posted by rowan
With PPC doesn't improving CTR equal lower conversions, since some people will think they're part of the search results?
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Ah, but
they are part of the search results...
You wouldn't have paid good money to list your ad in that keyword slot if you didn't think that people searching for that keyword would be interested in your product or service.... would you?
I think the bottom line is: More clicks = a good thing.
- If you have good marketing and a fantastic product/service that is relevant to the users search to back it up with anyway.