Will gamification ever catch on in adult?

[SykkBoy]

Gamification is a hot growing trend (though some may argue it's more fad than trend) in mainstream, but adult doesn't really seem to have embraced it.

Is it too late? Not viable?

Would an adult gamificaiton API/APP be viable in the current market?

I'm working on a small gamification product that could be easily replicated into adult areas and am wondering if it's worth the extra effort or do what othr gamification systems are doing and just focus on those with $25k-200K+ budgets...

[deltav]

I've definitely seen some tubesites dabble in it - badges and rep points or whatever. Ultimately I wonder how much it would catch on, as most surfers are just looking to get off rather than say interact/compete with the community.

[SykkBoy]

Originally Posted by deltav

I've definitely seen some tubesites dabble in it - badges and rep points or whatever. Ultimately I wonder how much it would catch on, as most surfers are just looking to get off rather than say interact/compete with the community.

Yeah, was wondering about that as well, I don't think it would be as popurla for general porn sites/siurfers, or those still in closet. More along the lines of the niche guys, those who's sites resemble social media/community sites versus the standard porn membership site.

Also, thinking of a gamification use for affiliates. Although the numbers have dwindled, keeping what affiliates there are loyal would seem tougher. I know ARS had the rewards system and a couple affiliate program still do that, but I'm thinking more in-depth gamification.

[deltav]

Yup, it would have to be niche-ish but also large enough that there was enough critical mass to make people think it was 'meaningful' (I use that term loosely). I could see it maybe working on, off the top of my head, some more social oriented alt-pon sites like Suicide Girls or Godsgirls. Maybe they've already got that stuff, been a while since I've visited.

[BareBacked]

please explain more

[EpicPanda]

Originally Posted by BareBacked

please explain more

Achievements, trophies, and XP

[Matt 26z]

There was a porn site about 10 years ago doing something like this. It was like a social network where you could increase your status by doing certain things and earn access to the XXX. I can't recall the name of it, but it was kind of popular.

[Bourke]

It would probably work a lot better for something interaction heavy, like cam sites, or solo girl sites where the girl chats a lot, kiks, skypes or whatever. Sites where the point is about a shared experience rather than logging in, whacking off, then leaving.

[Barry-xlovecam]

Millennials reported that a ?game-like metaphor? applied to almost every aspect of their life. More than half also reported that ?people my age see real life as a video game? and ?winning is the slogan of my generation.?

They also think they?re better players in the ?game of work,? with more than 75 percent thinking that they?d know how to ?level up? faster than others.

Paharia, Rajat (2013-06-18). Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Kindle Locations 368-371). McGraw-Hill. Kindle Edition.

A lot would depend on the generational grouping of your targeted audience.

You inspired me to buy this book ? what comes out of it we will see. The concepts so far seem valid. I think gamification may be geared into the lower generational grouping of the affiliate pool currently but some of its concepts should trend in time ... Gamification is not a central theme in ''Loyalty'' development schemes but in appendage to them.

[slavdogg]

Can you show some succesful examples of Gamification and what are the benefits ??

[Paul]

Originally Posted by slavdogg

Can you show some succesful examples of Gamification and what are the benefits ??

World Of Warcraft would be a good example

MyFreeCams have been using Gamification methods for years now

1) Tokens - Virtual Currency For Tipping
2) Rewards - Acknowledgement tables for highest tippers, access to more content & interactivity etc
3) Games - Countdowns to shows through tipping targets etc

It's absolutely perfect for the webcam industry, there's a bunch of other features too I haven't mentioned.

Perhaps someone else can add to what I've already posted and turn this into a discussion

Generic porn? Absolutely not! A lot of people who are complaining the industry is dying are still churning out the same generic non engaging porn that a lot of surfers got bored with years ago.

That's why the single model paysite niche died a quick death, companies like MFC & Chaturbate came along and offered a much better setup and a lot of them jumped ship.

The future of adult is SO exciting! Virtual Reality in adult is going to be EPIC!

[SykkBoy]

Originally Posted by Paul

World Of Warcraft would be a good example

MyFreeCams have been using Gamification methods for years now

1) Tokens - Virtual Currency For Tipping
2) Rewards - Acknowledgement tables for highest tippers, access to more content & interactivity etc
3) Games - Countdowns to shows through tipping targets etc

It's absolutely perfect for the webcam industry, there's a bunch of other features too I haven't mentioned.

Perhaps someone else can add to what I've already posted and turn this into a discussion

Generic porn? Absolutely not! A lot of people who are complaining the industry is dying are still churning out the same generic non engaging porn that a lot of surfers got bored with years ago.

That's why the single model paysite niche died a quick death, companies like MFC & Chaturbate came along and offered a much better setup and a lot of them jumped ship.

The future of adult is SO exciting! Virtual Reality in adult is going to be EPIC!

I would add that this is also something that would work well with dating sites. Engaging users to become more active and check out features they might not have before.

Let's say you've gamified a dating site and everything a user does on the site earns a point or achievement. These points could be added up and used like a rewards system. So, say 150 points earns an upgraded membership for a month. Now that users has had to do things to reach that level, say send messages/flirts and engaged in video chat. Now that one month upgrade shows him other features. He's more likely to stay on the site longer.

Points would be earned for uploading pics, filling out profiles and surveys, rating other pictures and profiles, logging in daily, etc. The more things you encourage them to do, the better. The longer they stay onsite, the better chance of them staying longer.

My favorite brain to pick with regards to gamification is Yu-Kai Chou and his Octalysis Framework with his 8 core values.

[Theo]

Its definitely not a fad. How easy will the 3rd party implementation be?

[XSAXS]

Smutty.com uses it to make their site stickier. But I still question if a site like that makes any significant $.

[SykkBoy]

Originally Posted by AVN Theo

Its definitely not a fad. How easy will the 3rd party implementation be?

My goal is to make it easily integratable with all of the major software platforms like NATS, MPA3, Cake, hasoffers, etc.

I want it to be as easy as possible. The current major players in the space are badgeville and bunchball and they seem to be lacking on the ease of 3rd party implementation.

[KickAssJesse]

I see gamification being useful for interactive sites, but a typical paysite, no. Not with today's paysite model at least; maybe this calls for inspiration...

[SykkBoy]

Originally Posted by KickAssJesse

I see gamification being useful for interactive sites, but a typical paysite, no. Not with today's paysite model at least; maybe this calls for inspiration...

That's kind of what I'm thinking. A new way to present content and provide interactive experiences. It won't work with the quick porn-fix type of surfer. It doesn't have to be an obvious heavy-handed appraoch either. It can be subtle and scale up from there.

[KickAssJesse]

Originally Posted by SykkBoy

That's kind of what I'm thinking. A new way to present content and provide interactive experiences. It won't work with the quick porn-fix type of surfer. It doesn't have to be an obvious heavy-handed appraoch either. It can be subtle and scale up from there.

That's where inspiration comes into play; it starts with an innovative way to display your content to your customers. For a paysite, you can play off ratings, comments, voting, etc, but you won't get too much bang for the buck.

[Why]

there are a number of tube sites that have gamification type stuff in them. it is easy to add on to most existing scripts; just count posts, comments, likes, uploads, etc, set a point value for each, and make a page to display it all. then come up with something extra to show them or some kind of badge system.

not sure why nats/mpa/ho/cake would need to be involved.

[SykkBoy]

Originally Posted by Why

not sure why nats/mpa/ho/cake would need to be involved.

That would be more on the affiliate side, more of a b2b vs. b2c use of gamification.

[deltav]

Originally Posted by SykkBoy

That would be more on the affiliate side, more of a b2b vs. b2c use of gamification.

I'm not sure there's a big enough population of affiliates nowadays, or that the remaining affiliates are the type to buy into gamification, to make it worthwhile.

In 2004 though, with all the newbies flooding in looking for a piece of the pie? Probably could have been an asset to some programs in getting affiliates to stick with them above others, all other things being equal. Time machine would be helpful.

[Theo]

i suggest you check the b2c side of it as well. If you create something for adult and want to use adultgamification.com ill transfer it to you.

[SykkBoy]

Originally Posted by AVN Theo

i suggest you check the b2c side of it as well. If you create something for adult and want to use adultgamification.com ill transfer it to you.

I'd be interested in that, what's a good email address for you?

I'm still having the framework built and will definitely have a non-adult gamifcation platform, but wouldn't be hard to skin it to adult and have a different flavor of it.

Gamification is so wide open, it can hit both b2b and b2c sides plus in between.

[_Richard_]

i think so

[Theo]

drop me an email [email protected]

[lezinterracial]

I remember freeones has a forum with a point system. You can use those points to get videos or a t-shirt.

Have you tried any of the virtual sex worlds? Red light center has their own virtual currency, called Rays. You can buy stuff with them. Just logging in gets you some rays and casino chips. I don't know how popular it is though.
http://www.redlightcenter.com/?trq=120084

Good idea though. You can have raffles for gift cards and stuff to cut down on prize costs.

[SykkBoy]

Originally Posted by lezinterracial

I remember freeones has a forum with a point system. You can use those points to get videos or a t-shirt.

Have you tried any of the virtual sex worlds? Red light center has their own virtual currency, called Rays. You can buy stuff with them. Just logging in gets you some rays and casino chips. I don't know how popular it is though.
http://www.redlightcenter.com/?trq=120084

Good idea though. You can have raffles for gift cards and stuff to cut down on prize costs.

Yup and even GFY with font color changes for names at different posting levels is a slight example of gamification.

The biggest payoff from using gamification is user interaction, feedback and engagement.

I also like the social hacking aspect of it. Look at things like Zombies Run, by making running a game, it encourages activity and exercise, but isn't a blatant exercise app. There is a control over people and behaviors that happens.

[Petra]

Originally Posted by lezinterracial

I remember freeones has a forum with a point system. You can use those points to get videos or a t-shirt.

Have you tried any of the virtual sex worlds? Red light center has their own virtual currency, called Rays. You can buy stuff with them. Just logging in gets you some rays and casino chips. I don't know how popular it is though.
http://www.redlightcenter.com/?trq=120084

Good idea though. You can have raffles for gift cards and stuff to cut down on prize costs.

We use gameafication to an extent on the forum (what's built into vBulletin) and then we have it through the site with myFreeOnes. I'm sure more will be added in the future but I can't say more about that.

[SykkBoy]

Originally Posted by FreeOnes Petra

We use gameafication to an extent on the forum (what's built into vBulletin) and then we have it through the site with myFreeOnes. I'm sure more will be added in the future but I can't say more about that.

FreeOnes has always been one of the leaders. I'm surprised more of the followers haven't followed suit.