04-01-2014, 03:34 AM
|
|
|
It's 42
Industry Role:
Join Date: Jun 2010
Location: Global
Posts: 18,083
|
Quote:
Millennials reported that a ?game-like metaphor? applied to almost every aspect of their life. More than half also reported that ?people my age see real life as a video game? and ?winning is the slogan of my generation.?
They also think they?re better players in the ?game of work,? with more than 75 percent thinking that they?d know how to ?level up? faster than others.
Paharia, Rajat (2013-06-18). Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Kindle Locations 368-371). McGraw-Hill. Kindle Edition.
|
A lot would depend on the generational grouping of your targeted audience.
You inspired me to buy this book ? what comes out of it we will see. The concepts so far seem valid. I think gamification may be geared into the lower generational grouping of the affiliate pool currently but some of its concepts should trend in time ... Gamification is not a central theme in ''Loyalty'' development schemes but in appendage to them. |
|
|