Ad networks profit margin ?? - GoFuckYourself.com

redtubex · 01-21-2014, 01:23 AM

I'm curious what's profit margin for the ad networks like exoclick, juicyads and so on? 5%, 10%, 15%, 20% or even more from turnover? If you own bigger site, maybe it's worth to run your own ad network site and do no share profit with the ad networks?

Please share with the info

Mediamix · 01-21-2014, 02:01 AM

I don't mind that ad networks take their cut.. Now I won't have to search for advertisers and focus myself on the traffic part....

redtubex · 01-21-2014, 05:04 AM

I don't mind either. The question was how much they earn from turnover?

Thanks

Markul · 01-21-2014, 05:06 AM

Quote:

Originally Posted by redtubex

I don't mind either. The question was how much they earn from turnover?

Thanks

Buy your own traffic from a network and see the difference, it's usually pretty big - but that's because most webmasters can't sell their traffic on their own in any quantity that makes time spent worthwhile - if they could most would

Wizzo · 01-21-2014, 09:23 AM

We charge 25%, so others I know are as high as 50%.

If you are bigger site, ad networks make more sense because rarely will a single advertiser pay you for your spots what we can offer you with 100s of advertisers buying different geos of the same spot.

Rebel D · 01-21-2014, 09:34 AM

We do 20% in most cases.

NikKay · 01-25-2014, 09:22 AM

You can run your own ad network on whitelabeladserver.com and serve unsold inventory through JuicyAds or another network... best of both worlds!

MeyerLansky · 01-26-2014, 10:01 AM

Well.. in fact, that can change depending on the source (website that the adnet is selling).. I've been buying traffic from Exoclick for a long time and I really can say that sometimes their profit margin could be tight as they try to sell good deals. I usually buy good global or Geos deals at a good price and I think in those specific cases, the margin is not that big.. but... the manage to sell almost ALL the traffic they get from the source.

signupdamnit · 01-26-2014, 10:04 AM

25%+

For some traffic it is way higher than that. You can find a few good threads about that here on this forum. In particular one guy complaining about the cut for German mobile traffic from plugrush.

To be fair the cut isn't necessarily profit though. They have costs in serving the ads, advertising, administration, payroll, and fraud.

ezmob · 01-27-2014, 01:22 AM

ad networks simply hand-over the lion share of the income they generate to their publishers, keep in mind they also incur the server costs as well as their sales teams which are in charge of getting their publisher base a good range of deals.

01-21-2014, 01:23 AM	#1
redtubex Confirmed User Industry Role: Join Date: Nov 2009 Posts: 474	Ad networks profit margin ?? I'm curious what's profit margin for the ad networks like exoclick, juicyads and so on? 5%, 10%, 15%, 20% or even more from turnover? If you own bigger site, maybe it's worth to run your own ad network site and do no share profit with the ad networks? Please share with the info __________________ SEO

01-21-2014, 02:01 AM	#2
Mediamix Dutch Webmaster! Industry Role: Join Date: Sep 2013 Location: Netherlands Posts: 3,228	I don't mind that ad networks take their cut.. Now I won't have to search for advertisers and focus myself on the traffic part.... __________________ Sig too big

01-21-2014, 05:04 AM	#3
redtubex Confirmed User Industry Role: Join Date: Nov 2009 Posts: 474	I don't mind either. The question was how much they earn from turnover? Thanks __________________ SEO

01-21-2014, 09:23 AM	#5
Wizzo 2011 GFY Hall of Fame! Industry Role: Join Date: Nov 2000 Location: Back in Texas! Posts: 15,224	We charge 25%, so others I know are as high as 50%. If you are bigger site, ad networks make more sense because rarely will a single advertiser pay you for your spots what we can offer you with 100s of advertisers buying different geos of the same spot. __________________ Looking for Opportunity!

01-26-2014, 10:01 AM	#8
MeyerLansky Registered User Industry Role: Join Date: Jan 2014 Location: Canada Posts: 3	Well.. in fact, that can change depending on the source (website that the adnet is selling).. I've been buying traffic from Exoclick for a long time and I really can say that sometimes their profit margin could be tight as they try to sell good deals. I usually buy good global or Geos deals at a good price and I think in those specific cases, the margin is not that big.. but... the manage to sell almost ALL the traffic they get from the source. __________________ Give me a nice payout and let me do my magic

01-21-2014, 09:34 AM	#6
Rebel D Registered User Industry Role: Join Date: Jan 2004 Location: Ontario Posts: 3,916	We do 20% in most cases.

01-25-2014, 09:22 AM	#7
NikKay Confirmed User Industry Role: Join Date: Aug 2001 Posts: 1,642	You can run your own ad network on whitelabeladserver.com and serve unsold inventory through JuicyAds or another network... best of both worlds!

01-26-2014, 10:04 AM	#9
signupdamnit Confirmed User Industry Role: Join Date: Aug 2007 Posts: 6,697	25%+ For some traffic it is way higher than that. You can find a few good threads about that here on this forum. In particular one guy complaining about the cut for German mobile traffic from plugrush. To be fair the cut isn't necessarily profit though. They have costs in serving the ads, advertising, administration, payroll, and fraud. __________________ You don't like my posts? Put me on ignore or fuck right off. I'll say what I want.

01-27-2014, 01:22 AM	#10
ezmob Confirmed User Industry Role: Join Date: Aug 2013 Posts: 216	ad networks simply hand-over the lion share of the income they generate to their publishers, keep in mind they also incur the server costs as well as their sales teams which are in charge of getting their publisher base a good range of deals.