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Well.. in fact, that can change depending on the source (website that the adnet is selling).. I've been buying traffic from Exoclick for a long time and I really can say that sometimes their profit margin could be tight as they try to sell good deals. I usually buy good global or Geos deals at a good price and I think in those specific cases, the margin is not that big.. but... the manage to sell almost ALL the traffic they get from the source.
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Give me a nice payout and let me do my magic 
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