What Is The Most Profitable Recurring Membership Price? - GoFuckYourself.com

mahoney · 07-26-2012, 06:10 PM

What is the most profitable recurring membership price? I know it depends on the site and the niche etc etc but is there a rule of thumb? I have seen everything from $19.95 - $39.95 but which one converts better and for more months?

VenusBlogger · 07-26-2012, 06:15 PM

with $24.95 I used to have 1300 recurring members in the good old days in just one site.

And a buddy had 10,000 members at $19.95. Do the math.

miss those days.

PIRIOD.

ShoeBox · 07-26-2012, 06:23 PM

Liar Liar

fuzebox · 07-26-2012, 07:30 PM

Only way to know for sure is to split test them all on your own traffic.

epitome · 07-26-2012, 07:33 PM

Personally, $24.95 here with lots of testing, but everybody is different.

SpeedoDave · 07-26-2012, 07:53 PM

Across my sites I've got different recurring and trials - my most successful rebill is $29.95 on a $4.95 trial. Old site so lots of older rebills but that seems to work.

I had an old site which lost its domain which was $14.95 trial and then $39.95 - that seemed to work as well and my next new site (2 weeks hopefully) I'm going to use that pricing structure.

Dave

DTK · 07-26-2012, 07:54 PM

$187.94/mo. Just ask Media Revenue.

shake · 07-26-2012, 08:00 PM

If you have a really unique site and content, you might get away with charging 39.95.

The standard I see a lot on successful sites is: free / $3 trial recurring at 39, or just 24.xx a month from the start. But test different amounts and see what works for your site and traffic.

I think lower price points probably make more sense these days with so much free competition and tougher economic times.

mce · 07-26-2012, 08:38 PM

Quote:

Originally Posted by DTK

$187.94/mo. Just ask Media Revenue.

Konda · 07-26-2012, 08:43 PM

Depends on the site and traffic.

Also to measure what works the best you need to do many, many months of testing to get the actual LTV (including rebills, upgrades, cancel offers, upsales, credits, chargebacks. etc).

One option might convert much better than another, but might result in a much lower overall LTV

ottopottomouse · 07-27-2012, 04:08 AM

Quote:

Originally Posted by DTK

$187.94/mo. Just ask Media Revenue.

AlexFS · 07-27-2012, 05:20 AM

Quote:

Originally Posted by DTK

$187.94/mo. Just ask Media Revenue.

sojproductions · 07-27-2012, 05:57 AM

A slight reduction seems to work well. 29.95 month 1 then down to 24.95 has always worked best for us.

The Porn Nerd · 07-27-2012, 06:07 AM

For my program we offer join any site get every site in the network. So we're limited in terms of fiddling with prices (if we change one site's price all the site's change their prices, etc).

But what works best for me is:

$34.95 one-time only (non-recurring)
$29.95 rebills at $24.95
$59.95 rebills at $49.95 (three month membership)

But as stated here, A-B (split) test differant pricing. What works for you (or me) won't work for everyone.

Good luck!

Triple-A · 07-27-2012, 06:35 AM

As our site has evolved I have settled on offering 26.95 initial followed by 24.95 per month thereafter but we have many older recurring at 19.95 and 21.95 from earlier deals.

That is the only recurring option and we have a few non recurring options which help the prospective members such as:
$28.95 for 30 days
$54.95 for 90 days
and $99.95 for a year which we advertise works out at $8.50 a month

I try not to make too many options before they "lose interest" with the over the top options I have seen at some sites

oh, had one of those annuals in this morning - a "type in" too *yay*

TubeSubmitters · 07-27-2012, 06:38 AM

$4.95 a month

seeandsee · 07-27-2012, 06:48 AM

19.95$ per month for solo model sites

Kenny B! · 07-27-2012, 07:00 AM

A lot of webmasters swear by having non traditional rates for trials and rebills, $2.67 and rebills of $37.54 rather than the $x.95 / $xx.95 standard pricing.

We've tested a few price points and saw very little difference.

alf6300 · 07-27-2012, 07:02 AM

29.95$ month
49.95$ 3 months

I agree with triple-a that too many option may actually decrease conversions (the paradox of choice: http://en.wikipedia.org/wiki/The_Par...y_More_Is_Less )

Barefootsies · 07-27-2012, 07:21 AM

I personally like $29.95/month, however, it depends on the amount of content.

If I have under 1000 scenes, it's $19.95 or $24.95. If it's over 1000 scenes, it's $29.95.

Stephen · 07-27-2012, 08:25 AM

Quote:

Originally Posted by mahoney

What is the most profitable recurring membership price? I know it depends on the site and the niche etc etc but is there a rule of thumb? I have seen everything from $19.95 - $39.95 but which one converts better and for more months?

Folks seem to be getting the word "profitable" mixed up with "popular" > $19.95, $29.95, etc. are "popular" prices, as many sites use these "standard" numbers, but to know which price will be most "profitable" for you requires you need to focus on your expenses -- something surprisingly few adult site owners consider, opting instead to guess at numbers and rarely thinking beyond "a higher price is obviously more profitable" > which it is not, as pricing affects sales volume.

sai · 09-24-2012, 07:36 AM

Quote:

Originally Posted by Triple-A

That is the only recurring option and we have a few non recurring options which help the prospective members such as:
$28.95 for 30 days
$54.95 for 90 days
and $99.95 for a year which we advertise works out at $8.50 a month

I plan to use 29.95, 49.95 and 99.95 for my new site
I'm wondering how much member spend on each type of plan.
I don't have stats, just guess
2/5 on 1 month
2/5 on 3 month
1/5 on 1 yr

Yo Adrian · 09-24-2012, 09:05 AM

The answer depends on your traffic, your competitors and your own members. The only way to find that optimal number is to test them all out, thoroughly. Don't go out and see that the majority charge $19.95 and conclude that must be what works best.. for all you know that price point could all be one long line following the price set by a big paysite, for their own reasons.

thickcash_amo · 09-24-2012, 09:36 AM

We rebill at $29.90 with a $19.95 cancel offer that works best for us. Membership includes access to the network which helps

07-26-2012, 06:10 PM	#1
mahoney Confirmed User Industry Role: Join Date: Nov 2003 Location: Las Vegas Nv Posts: 5,318	What Is The Most Profitable Recurring Membership Price? What is the most profitable recurring membership price? I know it depends on the site and the niche etc etc but is there a rule of thumb? I have seen everything from $19.95 - $39.95 but which one converts better and for more months? __________________ Vegassexparty.com

07-26-2012, 07:53 PM	#6
SpeedoDave Confirmed User Industry Role: Join Date: Sep 2003 Location: Aussie until we are convicts no more. Posts: 354	Across my sites I've got different recurring and trials - my most successful rebill is $29.95 on a $4.95 trial. Old site so lots of older rebills but that seems to work. I had an old site which lost its domain which was $14.95 trial and then $39.95 - that seemed to work as well and my next new site (2 weeks hopefully) I'm going to use that pricing structure. Dave __________________ I feel old since I started SpeedoFetish.com back in 2001.

07-26-2012, 07:54 PM	#7
DTK Confirmed User Industry Role: Join Date: Feb 2002 Location: The 510 Posts: 4,545	$187.94/mo. Just ask Media Revenue. __________________ Arguing whether the Democratic or Republican party is better is like debating which steaming pile of shit is slightly less stinky.

07-26-2012, 08:00 PM	#8
shake frc Industry Role: Join Date: Jul 2003 Location: Bitcoin wallet Posts: 4,663	If you have a really unique site and content, you might get away with charging 39.95. The standard I see a lot on successful sites is: free / $3 trial recurring at 39, or just 24.xx a month from the start. But test different amounts and see what works for your site and traffic. I think lower price points probably make more sense these days with so much free competition and tougher economic times. __________________ Crazy fast VPS for $10 a month. Try with $20 free credit

07-27-2012, 05:57 AM	#13
sojproductions Confirmed User Join Date: Aug 2006 Posts: 2,160	A slight reduction seems to work well. 29.95 month 1 then down to 24.95 has always worked best for us. __________________ ICQ: 404-159-022 Blue Pixels Profits - Uk Solo Tranny sites & Crossdressing! Filthy Profits - Uk MILF Solo Sites

07-26-2012, 06:15 PM	#2
VenusBlogger So Fucking Banned Industry Role: Join Date: Nov 2011 Posts: 1,540	with $24.95 I used to have 1300 recurring members in the good old days in just one site. And a buddy had 10,000 members at $19.95. Do the math. miss those days. PIRIOD.

07-26-2012, 06:23 PM	#3
ShoeBox So Fucking Banned Industry Role: Join Date: May 2012 Location: Brazil Posts: 2,056	Liar Liar

07-26-2012, 07:30 PM	#4
fuzebox making it rain Industry Role: Join Date: Oct 2003 Location: seattle Posts: 22,199	Only way to know for sure is to split test them all on your own traffic.

07-26-2012, 07:33 PM	#5
epitome So Fucking Lame Industry Role: Join Date: Jun 2009 Location: St. Petersburg, FL Posts: 12,156	Personally, $24.95 here with lots of testing, but everybody is different.

07-26-2012, 08:43 PM	#10
Konda ... Industry Role: Join Date: Apr 2003 Posts: 2,280	Depends on the site and traffic. Also to measure what works the best you need to do many, many months of testing to get the actual LTV (including rebills, upgrades, cancel offers, upsales, credits, chargebacks. etc). One option might convert much better than another, but might result in a much lower overall LTV

07-27-2012, 06:07 AM	#14
The Porn Nerd Living The Dream Industry Role: Join Date: Jun 2009 Location: Inside a Monitor Posts: 19,694	For my program we offer join any site get every site in the network. So we're limited in terms of fiddling with prices (if we change one site's price all the site's change their prices, etc). But what works best for me is: $34.95 one-time only (non-recurring) $29.95 rebills at $24.95 $59.95 rebills at $49.95 (three month membership) But as stated here, A-B (split) test differant pricing. What works for you (or me) won't work for everyone. Good luck! __________________ My Affiliate Programs: Porn Nerd Cash \| Porn Showcase \| Aggressive Gold Over 90 paysites to promote! Now on Teams: peabodymedia

07-27-2012, 06:35 AM	#15
Triple-A Confirmed User Industry Role: Join Date: Jul 2012 Location: Hartford CT Posts: 535	As our site has evolved I have settled on offering 26.95 initial followed by 24.95 per month thereafter but we have many older recurring at 19.95 and 21.95 from earlier deals. That is the only recurring option and we have a few non recurring options which help the prospective members such as: $28.95 for 30 days $54.95 for 90 days and $99.95 for a year which we advertise works out at $8.50 a month I try not to make too many options before they "lose interest" with the over the top options I have seen at some sites oh, had one of those annuals in this morning - a "type in" too yay

07-27-2012, 06:38 AM	#16
TubeSubmitters Confirmed User Industry Role: Join Date: Aug 2006 Posts: 2,683	$4.95 a month __________________ Buying sites with income, paying by paxum, hit me up

07-27-2012, 06:48 AM	#17
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	19.95$ per month for solo model sites __________________ BUY MY SIG - 50$/Year Contact here

07-27-2012, 07:00 AM	#18
Kenny B! Confirmed Abuser Industry Role: Join Date: Jun 2003 Location: Montreal Posts: 5,718	A lot of webmasters swear by having non traditional rates for trials and rebills, $2.67 and rebills of $37.54 rather than the $x.95 / $xx.95 standard pricing. We've tested a few price points and saw very little difference. __________________ Kenny -at- YourPaysitePartner.com Skype: kennyb514 Do business with us: Your Paysite Partner Kenny's Pennies Sticky Dollars Radical Cash Indie Bucks Stand Ahead Read My Ambush Interview Here

07-27-2012, 07:02 AM	#19
alf6300 Confirmed User Industry Role: Join Date: Sep 2007 Posts: 765	29.95$ month 49.95$ 3 months I agree with triple-a that too many option may actually decrease conversions (the paradox of choice: http://en.wikipedia.org/wiki/The_Par...y_More_Is_Less ) __________________ --

07-27-2012, 07:21 AM	#20
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	I personally like $29.95/month, however, it depends on the amount of content. If I have under 1000 scenes, it's $19.95 or $24.95. If it's over 1000 scenes, it's $29.95. __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?"

09-24-2012, 09:05 AM	#23
Yo Adrian Confirmed User Industry Role: Join Date: Apr 2002 Location: Phoenix, AZ Posts: 6,326	The answer depends on your traffic, your competitors and your own members. The only way to find that optimal number is to test them all out, thoroughly. Don't go out and see that the majority charge $19.95 and conclude that must be what works best.. for all you know that price point could all be one long line following the price set by a big paysite, for their own reasons. __________________ Adult SEO Partners - Full service Adult SEO Agency serving some of the biggest names in the industry.

09-24-2012, 09:36 AM	#24
thickcash_amo Confirmed User Join Date: Sep 2009 Posts: 3,847	We rebill at $29.90 with a $19.95 cancel offer that works best for us. Membership includes access to the network which helps __________________ - Skype: jim_3rdshiftvideo Petite18.com, MeanMassage.com TeasePOV.com, SeeMomSuck.com TugPass Network - includes access to 9 Sites Elite Webmasters Earn 70% Revshare!