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His sales pages always let me know discussions with him about marketing would be over his head.
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1-800 were figures of people who had seen the sample on a Tube, clicked on the link and gone to the site. 1-200 was years ago for most. No people who had seen a sample, gone "inside the shop" had to be more than 1-200 buying. 1-800 well that's shit marketing on the site. People wander around Tubes who have no intention of buying, or from the Tube go get the pirated version. People who go "inside the shop" and 799 out of 800 don't buy. What do you think was wrong? You're the dipshit for not thinking out of 800, 8 would mean 99_ don't buy. Int ehr real business world, people find the real problem, they don't just throw more people at the problem. Maybe this was why I didn't remember you. Just thought you were another clown who thought losing sales was good. So do you think the business is expanded, at the same level or shrinking? And what do you base your thoughts on? Yes no one really knows except the billing companies. All anyone can get a picture from those complaining, leaving and the view they see. I see many sponsors who used to have tons of money to spend on content, not buying from us or anyone or spending like they used to, agents who have gone because they can't get models work and other shooters/stores saying fewer and fewer are buying content. Does that give you the impression things are going great? |
Simple solution: Magic join links
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all you are doing is making up numbers paul you must understand that you cant jus tthorw around figures based on your own 'thoughts' and expect people to take you seriously post some 'evidence' paul you never back up anything you say - you just say it and say it and say it and say it over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over again |
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Paul, first of all, I understand your questions are rhetorical because you believe you have all the answers and view yourself as trying to educate others, even though its clear you lack any real qualified standing to do so. Further, you continue to suggest, state or imply that people aren't buying. You're delusional. I know how well some tube sites convert. The simple fact is that you want to deny it because accepting would suddenly leave you without a crusade and force you to accept your own failures or go through the difficulty of finding a new excuse for failing. The first thing to understand is that 800 people are not all qualified prospects. 10,000 people pass through a busy shopping mall on a given day. That doesn't mean they are 10,000 people interested in purchasing something. What is the solution? Who said there was a problem? You are comparing 2011 to 2003 and saying there is a problem. Your only problems are a complete and total lack of business sense, dementia and senility. Business is business, sales is sales, marketing is marketing, a product is a product. If you are unhappy with your ratios, they you are not attracting the most qualified prospects, you need to rethink your own marketing, you need to rethink your own sales process, you need to rethink your own methods, tweak, test improve, rinse, repeat. That's all. Not start with a moronic assumption that you know everything. its called the scientific method Paul
It's not
You talk like EVERYONES conversions today are 1:100,000 and slipping. Clearly you have no clue how people are doing and whats going on, who's failing and why. People do better than 1:1000 just off typins from some big tubes just from uploading watermarked videos. |
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These were my sales pages online. http://www.paulmarkham.com/all-adult-content.php http://www.bargainbasementcontent.com/content.php Never claimed to be a marketing man. But I know enough to know 1-800 of surfers to a paysites, is bad marketing or bad something. Giving away the product for free is bad marketing. Equating us with the bottled water industry is clueless. Yes they do sell bottled water. Do they give bottles of water away as you walk around the streets, every day and every 50 yards? No they might have a marketing promotion where they give it away for one day. Then they cut off the supply. Anyway I don't know about the rest of you, but my water isn't free. We pay water rates here. Yes they do sell bottled water, so if we had a clue about marketing, we should be able to figure out why and how we can adapt it to porn. As Squealer pointed out the marketing men of online porn were shit at it. They couldn't figure out how to sell the product so sent 800 surfers to a site to get 1 to buy. |
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Another 50 or so could be some of the millions of people who look for "Free" pirated content and want to see if the tour has an update that they haven't yet downloaded from a pirate site (start reading the forums like porn bb dot org and you'll start to understand that). So you MIGHT have 50 potential customers. Out of those, some are just window shopping. In real life I can go to the mall and see thousands of people just walking around looking at stuff. They might come back next week to buy something when they have the money, but for now they are just scoping it out. Now back 3 years ago...some of those 50 would be "impulse buyers". You know, cock in hand ready to jerk. Well...we don't have those anymore thanks to sites like Pornhub. So now if you get ONE sale...you know what...you're doing pretty good in this environment. Paul, you have to start posting in ways that make more sense in the real world. NOTHING is caused by ONE THING. It's always a combination of factors. And you are sort of trolling these guys because we all know that porn always sold itself. The only "marketing" was getting the advertising for the site in front of people's eyes. That has now been taken away by tubes, torrents, and file share sites. So now people who are "marketing" aren't really marketing porn. They are trying to "market" web cams and dating and pills and toys USING porn (which used to be the golden goose) as the way to get eyes on the product they are pushing. But my point is...you are making posts that are so one-sided that it makes you look foolish. You need to stop doing that and take ALL factors into account with your broad statements. |
To be truthful, although still profitable, webcam and dating sites have a limited future in their current format. |
yup really cheap one
product placement you could make back every penny your losing in sales hell you could make money by giving way access. of course the clueless copyright holders will say that it won't work because MAINSTREAM companies would not want to be associated with porn. |
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It really has nothing to do with the traffic in and of itself, it has to do with the convergence of two rapidly maturing markets and the fact that the evolution of one of those markets, or submarket (adult) is determined largely by the evolution of the larger, broader, all encompassing market itself. IE, the interweb.
Regardless, the Content vs. Traffic debate needs to be put to bed forever because neither account for the true X-factor - User Experience. Marketing, particularly lifestyle marketing, can be effectively utilized to alter the consumer's perception of their experience, but only to an extent because the user will ultimately develop his or her own opinion of the experience. What's troubling is that 'interactivity', in the parlance of GFY, is automatically assumed to be defined as 'interaction between model and user'. Not only is that wrong, it serves as another example of how everyone is trying to catch the next big thing without ever understanding the elemental reasons of why that thing has shown to be successful in the first place. The correct definition of Interaction, in it's purest essence when applied to adult paysites, is a user experience in which the user interacts with something other than his schlong. In most circumstances, I'd even go so far as to say that doing a Mad-Lib is more 'interactive' than a generic 'live show. Here, I'll even test the theory?. http://i.imgur.com/njgPw.jpg That was pretty fun. Another thing about the Met-Art user generated galleries is that being able to make custom galleries and vote on the galleries of others not only gives MetArt members something to do, but it also creates a sense of community. Not just any type of community,though, but a community that's based almost entirely upon the opinions of one's peers. It gives people a chance to be popular. |
Heh-heh....jimmycooper I remember when there were live feeds that did everything you are saying and more. You could "re-write" the whole scene.
I think it was Pornholio that had those? But this was over 10 years ago so it's hard to remember. Anyway you could pick the girl then the guy from a list of people (or any combination) and then pick what you wanted them to do every step of the way. And they had filmed all the possibilites that you chose. So when the vid played it did exactly what you picked. It never went much of anywhere though, I don't know if anybody even bothers to do those kinds of feed anymore. It definitely didn't get a lot of interest from the members (and this was on "old school" paysites we had back from the late 90's with nothing but pictures...except for the video feeds) People like to "interact", but only as far as it goes. When it comes time to be entertained...they want to be able to sit back a that point and BE entertained. The interaction really comes more from being able to talk to the performer. Especially when it is particular girls. If you are a fan of Sara Jay for instance...you want to be able to talk shit to her directly. And you're 1000% right about a "sense of community". You want to have a "family" online. Where everybody feels that they belong and have a common sense of purpose. |
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First, I did not say "bullshitting" meant "lying", and I did not say you should do "cookie-cutter sites". In fact, I said the opposite. Make unique interesting tours that DO NOT look like every other site on the Web. :) (Plus, Mercedes and BMW have FINE and expensive products but they "bullshit" with the best of them. Listen to their ads! When you actually go in to BUY a Mercedes you find out that only 000.1% actually qualify for that advertised "deal". But guess what? You want a Mercedes, you're there in the showroom, so you.....BUY! Amazing, isn't it?) TheSquealer: I could quote every single post you made in this thread (and probably others) but I won't waste page space. LOL But I have a pithy little statement for you in a moment. :) Paul: No one in the history of Earth makes a sale to every single customer who enters their shop or website. Robbie made excellent points on this. It is, and has always been and will always be, about PERCENTAGES. How MANY customers can you sell to? One hundred people enter a car dealership, 14 buy a car. "Hey, you lost 86 sales! You must suck at marketing!" No man, you just suck at understanding reality. I know you'll say: "I never said everyone would buy..." but then you turn right around and scoff at a 1:200 conversion rate! Paul, my dear friend: if YOU made 1:200 conversions on ANY of your online sites you would not be posting in ignorance. :) Finally (for TheSquealer): The porn business is filled with people who could not get a job doing anything else. For many, this is their "last chance salon". They don't have the ability to project themselves, psychologically, into the minds of a customer or surfer. They only know what THEY like. So if THEY (the porn webmaster) likes big-titted blondes then that's what they try to sell. But what about the guy who likes redheads? Umm..... Example to Paul about scientifically tweaking: I designed and re-designed MILF Mia, one of my best-converting sites (now) - seven times in 1 1/2 years. I tried everything I could think of to sell her and the BEST I could do was 1 sale a day. LOL She would get 10k uniques and only get a single sale. But instead of just throwing up my hands and saying "Ah well, that's what she can do, this business must be dying..." I scientifically A-B tested every new design until I discovered exactly what was "wrong" and it wasn't the industry, or tubes, or the surfers, or anything. It was this: People were whacking it to the Tour. So I did THIS design: http://www.milfmia.com/index1.html Hardly any nudity, tiny thumbs that go, not to GIANT (whackable) pics, but directly to the Join page. Now? 4-5 sales on a typical day, with potential for more growth as traffic increases. Some days she gets 10 sales. Anyway, I now make $75,000 a year off that Mia site (including rebills) so it was worth it to me to do all that tweaking. But honestly, why do I even bother trying to explain? LOL I've seen your tours Paul. If you had mass amounts of video I could design a site for you and make you more successful overnight then you've ever been before. But I decided you would be a GIANT know-it-all/clueless fuck PITA (Pain In The Ass) so I have never offered this to you. Your loss (literally). But we can discuss all this when I see you in Brno. Now how do you suppose Mister Peabody could fly to Europe, fuck gorgeous Czech girls for his own paysites, make a profit and come to Brno if sales were declining? Ahhh gotta love Paul Markham! :D |
Cant find it now but whoever said its all about marketing was absolutely correct.
We have 250 pay sites on tacamateurs and I rarely get to read forums like this as I spend 2 to 3 hours every day marketing. Granted we are not what we were when we started 10 years ago but the sales are still there if your prepared to work the traffic each and every day. Plus I see the recession as a boost to our business. Guys arent going out drinking or clubbing these days cos they cant afford it. Much cheaper to sit at home looking at porn Anyway, just thought Id add my 2 cents. |
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Paul knows it all. That's why he is reduced to living off government pensions while sitting on terrabytes of content. He believes content is everything and maybe makes 1-2k a month off it his cumulative efforts of 34 years of shooting content... as he tells everyone they are doing it wrong. So insane its kinda funny. |
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cam customers don't really want to see pornstars the most successful cam models don't want to be pornstars go from there |
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And I'm talking on a CONSISTENT level. Not those urban myths and one off exceptions where some amateur girl makes $100,000 in a day. I'm talking girls who daily make great money and only put in a couple of hours (yeah I know that a lot of girls work 8 to 9 hours and more...but the porn stars don't have to). Of course the amateurs have a HUGE audience. But I'm just saying...the pornstar girls make a lot more each. |
not a cam expert but been looking at some of the free cam sites and the women who get tipped off the hook seem to be fat, or old or some hot chicks who don't even get naked. looks like personality and talking a lot brings in the tips.
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Paul posts - people reply. Not many people here have that power. Doesn't matter if you like what he says - he gets people to read and respond. |
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(Learn what NOT to do but that's also incredibly valuable. You needs examples of success and failure to properly see both ends of the spectrum, and to learn what does and does not work.) Quote:
Me? I know the road I took to get here. I know the myriad of mistakes I made (and still make) daily that have all helped me learn and adapt (and not die). I follow successful people's examples and try to not re-invent the wheel, just put a little branding and my own spin on things. Oh, and I try to laugh and have fun while doing it. It's PORN for goodness sake! LOL But this is why GFY is great, you get so many differant perspectives and shared experiences it can really help relative noobs like me make the right decisons along the way. Especially the way the biz is now, and the environment we are all in economicly, it's more difficult now than ever to "make it" starting from zero like I did. So any and all advice is appreciated, even Paul's. LOL :) |
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When i first saw you launch, i wasn't really impressed with the whole "misterpeabody" thing because it wasn't really clear what it was, what you offered, didn't communicate any sort of benefit etc. But after watching you for a while, it's pretty clear you have a great head on your shoulders and I think you are on your way to building a recognizable brand that will do well. |
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Markham started a huge long thread, but you seem to claim we are all here for his wisdom. every one of Markham's posts have been mocked by several people. i think that clearly shows that no matter how stupid i am, i am above Paul on that scale. meanwhile, this is a really good thread and i have spent an hour reading it. a great marketing discussion that has nothing to do with the dumbshit ideas Markham wrote in post #1.. |
Paul, tell me the average cart to checkout ratio on mainstream sites.
Hint: its not 97%. This is based on what other people in this thread have been saying. Ecommerce is a lot different that brick and mortar. A click of the mouse is so much easier than getting in your car and driving to a store...much more likely to click away when you have nothing invested. |
FTV members area
point thread closed. |
MisterPeabody has a grip on the situation. Online marketing is simply that, online marketing. You either know how to market successfully or you don't. It really doesn't matter what the product is.
It could be shovels, snowshoes, batteries, porn, linens, whatever. If you know how to, 1) create (pre-sell) a sense of desire 2) create a sense of urgency 3) provide an immediate solution Then sales WILL happen. I've only met a few adult marketers. By-and-large most are simply "order takers". |
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Excuses. We all know since the beginning a bigger % have not bought. That 800 is a fraction of the people who saw the sample. Because the vast majority of people on TGP sites looked at a gallery and never went to the tour. Yes there are many factors for the decline in online porn. Squealer points out the main one. Bad Businessmen. In the beginning bad businessmen could make a lot of money in online porn. Then they became better, the worst were culled. But read some of the replies to see the level of businessmen still in the business. No one has a solution to the decline. A few are trying to imply it's not happening. The others are attacking other points. Not one decent solution to the problems we face. Well not we, you left in the business face. Idiots telling me I live in the past, while I'm talking about the future. Idiots telling me I'm clueless and offering nothing better. Idiots who think giving the product away to millions so thousands might buy is marketing. Idiots who think the right way to have a trade show is to keep out the real customers, better to give drinks to people who will never do anything for you. Idiots who know that sites like FTV do well with a great member area. Then copy it with shit content. Yes and idiots who find "maybe" excuses for failures. And still do nothing to fix it. Yes Squealer you're spot on. This industry was and still is full of idiots. Guys who come to see someone they know is a crap shooter, then after finding out they don't even like him, spend the rest of the day with him. A clever guy wouldn't of bothered to meet him. |
go take a nap old man.
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So lets get back to the theme of the thread and stop side tracking it.
Is there an affordable solution to the decline in paysite sales? And if so what is it? It's obviously nothing the industry has been doing, or they were doing it wrong. Let's stop side tracking the thread because we don't have an answer. Let's think of the future, your future. |
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The number of fucked up business decisions these guys made is astounding. They bought cheap disc that were sold in 1,000s from Z master. Then found out it was saturated. And the solution was buy from people who couldn't sell a set 10 times in a mainstream niche. They had shows and kept out the real customers. Because the thought they were idiots. Anyone who went to an offline porn show could see the money to be made, information to gather and benefits of letting in people interested to meet porn stars. Would have for online. Much better to keep them out. :Oh crap They thought porn was hard to sell. :1orglaugh Thought the the more porn they gave away = More sales, without realising it would kill sales eventually. They thought paying affiliates a lot of money, to build a barrier between them and the customer was a great idea. Didn't have the business sense to keep marketing in house and under their control. Don't have the sense to look at the real reasons for falling sales. Blame it on other factors. Don't have any idea how to grow in a tough market. Except increase the problem. When a guru says something I've said for a long time. He's said the wisest thing ever. Me I'm clueless. Still saying the same thing. We now hold industry shows, in the basement bar of a hotel. With people buying traffic to support those taking the traffic. :Oh crap :Oh crap :Oh crap |
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The folks who get in on the ground level and are able to be successful in the beginning are always the trailblazers and "big boys". A business motto I've lived by for many years has always been: "There is NO right time if you're not IN the right place" What I'm saying Paul is that you're not really saying much of anything in these posts. Yes, in every industry the guys who happen to be free of anything else to do in their lives and have the time and fire in the belly to jump on something at the ground level and give it their all are many times very successful. Yes, it's been a huge mistake to give away porn for free when it would sell like hotcakes because everybody wants it. No, it doesn't take a marketing genius to sell porn (as long as it's not being given away for free). But quite frankly...it doesn't take a "genius" to sell most anything in life. But yes, porn was real easy...until the last 3 years when people gave it ALL away and started selling cams and dating and anything else BUT porn. You are right. And some people have found ways to work hard and come up with ideas and still make good money (I did). But it's nowhere near the money that COULD be made if the last 3 years hadn't happened. But it did happen and that's that. Can it change back? Yes. But it will only change back when it is forced legally to do so (as in no more pornography allowed outside of a members area...not even samples of nudity) Can that happen? I suppose it possible, but not very probable. So you talk about the future... Well, here is my future: I plan on surviving in the porn business. I thoroughly enjoy what I'm doing. And even now I still make many times more money than most any other occupation I can think of. There ARE people like me in this business who have the ability to ride this thing out and keep making very nice money. And every day that I survive is another day that my branding becomes another bit stronger and I find more ways to make money in porn. Let others sell whatever they please and talk about "business" and "marketing". And you can continue to make these absurd posts telling everyone what we already know. Bottom line? I'm going to keep doing what I enjoy and making the kind of money that most people in this world only dream of. :) |
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You can bet money they won't come back if we rely on the efforts of paysites to bring them back. Quote:
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There was very valuable lessons to be learned in offline adult. But online guys were to clever to look at another side of the industry. They might of learned how to create a great site for zero costs. They might of learned the harm giving away the product for free was doing. They might of learned that most of them were doing nothing with content that hadn't been done offline for years. They might of learned to be less arrogant that they were the "New bright kids on the block." And were just "New kids." Robbie you missed my point. The "gurus" weren't as clever as people thought they were. Just in the right place at the right time. That's my point. If they had been clever they would of walked across the corridor at the Vegas trade shows and learned from the other sides of the industry. If they were clever they would of seen an asshole like me didn't need them. And shot crap content. And figured out how to monetize their content production better. If they were clever they would of learned how to build a site like FTV or Met-Art level fro free. In the right place at the right time and not clever enough to learn from their left and right. |
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And I'm far from hating just asking a question. Just seems if content removal was beneficial to anyone aside from the outfit charging to do the removal that there would be just one case study, white paper or press release. That's all. |
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Porn is the same, a one off sale is easy, if you don't make it hard by giving it away, retaining that one month membership relies on the quality inside the site. Over market the product and the customers expectations are higher. In an industry that keeps using the "Bottled water" analogy without seeing their stupidity. Well you have to wonder how good these guys are at marketing. Can anyone else see the failure of this analogy when applied to porn? Quote:
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I'm giving people something to think about, is there another way out of the mess we created. Is there a way to turn around the sales decline, is there a way to keep members longer? Well yes there is and the answer lies inside the members area with it's content and not traffic. I don't find pointless excuses for people not converting better, don't come up with replies like "no one converts 100%" or "80% might be kids without a card". We all know the problem and knew it from the early days when a gallery on the Hun could cost more than the members it acquired. People look at the gallery, see the content and say no. They don't even bother going to the site. The solution never was throw up more galleries. The solution was right in front of them. find the sites like FTV, Alsscan, etc and duplicate. Not just get some cheap shooter to churn out cheap sets in an attempt to duplicate the site. Get a good shooter to shoot something better. Then watch earnings sky rocket. Today it may be to late with recorded porn, may be live won't solve it. However an industry which thinks it can duplicate the performance of a great site, with a crap site is dreaming. I like every other content provider knows why it was. While you were earning millions, putting up galleries, they wanted to pay us peanuts to create the product. Then scratched their heads at why they weren't doing so well. So threw up more free content to get more sales. :upsidedow you and I can sit back and relax about the future, a few big sponsors can turn their sites into Tubes. For the rest of the trolls. They had best be getting their CVs up to date. Good luck to them getting past the first interview when asked exactly what did you do online? I got GFY Troll of the year award. :1orglaugh :1orglaugh |
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I have. Went around show after show and asked every toy manufacturer, lingerie company, lube company or anyone else I could think it would work for. For a free sample that I would feature in my movies that were seen by millions, remember they were saturated. They wouldn't even give away a free sample that costs them pennies. Go and try it and then sell it to the people who make the movies. Like they do in Mainstream. There's often an agency between the product maker and the movie maker. You can do the same. |
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