Why aren't content buyers very serious? - GoFuckYourself.com

xenigo · 05-07-2006, 12:20 AM

An interesting thing I've noticed is how many companies aren't serious at all when it comes to buying content.

I've had a number of companies approach me and say "We'd love to buy your content" and when I'm figuring out what their needs are, I discover that they want me to produce only 1 photo set for them, exclusively.

I can't justify the expense of shooting a model if I'm only selling a single photo set to anyone. I would, however, gladly produce 4-6 sets. But I've heard those companies say it's "too much content". Too much? Not if converting and retaining mean anything to you.

What kind of business approach is that exactly? If you're only going to be updating your sites with 1 photo set per week, you should seriously re-evaluate how you expect to succeed in this business.

One of the reasons companies such as ATK and Karups are such major players in this business is because they buy a fucking boatload of content. Why don't more companies follow their proven path to success?

alan-l · 05-07-2006, 12:31 AM

...says a content producer

now seriously, we use to buy a lot of content, both exclusive and non exclusive, and I agree about the need to have a lot of content, but... who tell you the only way is to buy exclusive? everytime I can avoid it, I go for non-ex, and you mention Karups and ATK, and I could mention a lot of programs using non exclusive content doing way better than those. Furthermore, I'd think about a couple of programs using EXCLUSIVE content that are better examples than Karups and ATK, ie Bangbros, Nasty Dollars and Perfect Gonzo. Wait: they update once a week. So according to your logic they must be failures, right? I understand that you're just a content producer ranting, nothing wrong about it, but there's a lot more than you think. Fuck, if you're thinking of a succesful site as *only* content (understanding by content photos and videos or even stories) then you're missing A LOT about what a succesful site *COULD* be

Just my

, hope you get your long term clients anyway

xenigo · 05-07-2006, 12:36 AM

Well I realise my perspective is exactly that, just a perspective. So is yours. But I never implied that a once a week update schedule is a bad thing, but I'm saying 1 photo set per week wouldn't keep anyone happy.

Care to list some examples of successful sites / programs not using exclusive content?

alan-l · 05-07-2006, 01:01 AM

Quote:

Originally Posted by xenigo

Well I realise my perspective is exactly that, just a perspective. So is yours. But I never implied that a once a week update schedule is a bad thing, but I'm saying 1 photo set per week wouldn't keep anyone happy.

Care to list some examples of successful sites / programs not using exclusive content?

ARS, EpicCash, TopBucks, Flashcash, Silver Cash, PimRoll just to name a few small ones

LadyMischief · 05-07-2006, 01:02 AM

Quote:

Originally Posted by xenigo

Well I realise my perspective is exactly that, just a perspective. So is yours. But I never implied that a once a week update schedule is a bad thing, but I'm saying 1 photo set per week wouldn't keep anyone happy.

Care to list some examples of successful sites / programs not using exclusive content?

Medium Pimpin uses a lot of non-exclusive content.

alan-l · 05-07-2006, 02:30 AM

btw, FWIW I'm damn serious with content and everything related to biz, which includes buying content

MrChips · 05-07-2006, 02:34 AM

Because traffic is harder to get than content.

Content is just that - piss easy to get - but traffic is where the $ is.

I mean - lets look on the net - I as a surfer can get a million dollars worth of "content" for free.

Content is worth piss all - its "traffic" that counts Xenigo.

Quick mod - everyone wants something for nothing as always.

alan-l · 05-07-2006, 02:43 AM

Quote:

Originally Posted by MrChips

Because traffic is harder to get than content.

Content is just that - piss easy to get - but traffic is where the $ is.

I mean - lets look on the net - I as a surfer can get a million dollars worth of "content" for free.

Content is worth piss all - its "traffic" that counts Xenigo.

Quick mod - everyone wants something for nothing as always.

well, I disagree. Then if I have a CJ with 300k daily I'd make more than a paysite because I just have traffic. Traffic gotta have a purpose, you can't think about it just as a concept, but as the chance to present the surfer/buyer the best you can offer him. And then comes content. and design. and copy. The adecuate mix of everything will give you the best results, otherwise we'd be talking about an exact science where you have X amount of traffic, X money spent in content (I chose the word spent because I realize many people think about it as SPENDING money instead of investing) X money in design and promo, stir, mix and bam, you're successful

The secret is to do the most possible with the less possible resources. It even sounds stupid, but it's just that. Nothing else. Now, how to achieve that is a very different question

AlienQ - BANNED FOR LIFE · 05-07-2006, 02:43 AM

Anyone can shoot content now anyways.
Its no big deal.

Just like anyone can make a lousy page and drive traffic.

Mutt · 05-07-2006, 02:51 AM

Quote:

Originally Posted by alan-l

ARS, EpicCash, TopBucks, Flashcash, Silver Cash, PimRoll just to name a few small ones

and what do all those programs have in common? PPS - a whole different game and business model.

xenigo · 05-07-2006, 02:56 AM

Quote:

Originally Posted by MrChips

Because traffic is harder to get than content.

Content is just that - piss easy to get - but traffic is where the $ is.

I mean - lets look on the net - I as a surfer can get a million dollars worth of "content" for free.

Content is worth piss all - its "traffic" that counts Xenigo.

Quick mod - everyone wants something for nothing as always.

Traffic is where the money is at? Where does the traffic go? And why does the traffic go there? And once the traffic arrives where it should be, what makes it turn into money, exactly?

Sounds like you need to think your theory through a little more.

And do you run any paysites, MrChips? I've heard a few affiliates speaking along the lines of what you're saying. It is a little misguided.

Manowar · 05-07-2006, 03:57 AM

Quote:

Originally Posted by Mutt

and what do all those programs have in common? PPS - a whole different game and business model.

Exactly.

You don't hear about that many huge revshare programs using only non-exclusive

MaDalton · 05-07-2006, 04:07 AM

Quote:

Originally Posted by Manowar

Exactly.

You don't hear about that many huge revshare programs using only non-exclusive

Twistys used to do that - at least in the beginninig

xenigo · 05-07-2006, 04:08 AM

Quote:

Originally Posted by MaDalton

Twistys used to do that - at least in the beginninig

They don't buy it anymore because they've already bought all the licensed glamour content they can possibly find.

SinisterStudios · 05-07-2006, 04:55 AM

Personally non exclusive gives a better return on investment (unless its a specific shot site ie: Bang Bros, Facial Abuse, Solo Sites, etc..) Dont get me wrong, exclusive content is great, and alot of programs model their business around exclusive content. There are sooooo many people producing content that alot of times the content you purchase from some content producers is basically exclusive for a 1/10th the price.

And yes i know this because i purchase alot of content from producers that dont post on the web boards.

Barefootsies · 05-07-2006, 05:30 AM

Quote:

Originally Posted by MrChips

Because traffic is harder to get than content.

Content is just that - piss easy to get - but traffic is where the $ is.

I mean - lets look on the net - I as a surfer can get a million dollars worth of "content" for free.

Content is worth piss all - its "traffic" that counts Xenigo.

Quick mod - everyone wants something for nothing as always.

True dat.

Put two sites with similar content, or even the same side by side and one will come out ahead. Why?

Traffic, and marketing.

Content's king, but if you do not line people up at your door, it's nothing more than your own personal collection of porn to rub one out to.

wyldblyss · 05-07-2006, 05:42 AM

If your business is selling and shooting content, then it is time to expand your horizons a little bit. You say it is not worth it to bring in a model for one exclusive shoot. Ok, then don't. Bring her in and shoot several sets. Offer them on your site as additional exlusives or non-exlusive.

biftek · 05-07-2006, 05:50 AM

it's all about knowing who your market is , what makes them tick , peopl need to get of the mentality that bigger/more is better , while it is a good theory it isn't always the case

you also need to look at your members , if they are happy with the 1 set a week , why bother give more for the price

juve20 · 05-07-2006, 05:53 AM

Bangbus update more than once a week! one update per week on all there sites! 14 sites! 14 updates a week!

cheers
tony

alan-l · 05-07-2006, 12:22 PM

Quote:

Originally Posted by Mutt

and what do all those programs have in common? PPS - a whole different game and business model.

this wasn't the discussion axis in any moment

Besides, money talks, and if I get 4-5 times the money with them than any rev share site, I couldn't care less if they have exclusive, non-exclusive or even newsgroup's stolen content

j/k about the last one

Anyway, we own a couple programs, not as successful as the mentioned above, revshare by invitation only, and we mix exclusive and non exclusive, surfers car basically about updates, they need to see you CARE about the site.

05-07-2006, 12:20 AM	#1
xenigo Confirmed User Industry Role: Join Date: Jan 2001 Location: Oakland, CA Posts: 8,067	Why aren't content buyers very serious? An interesting thing I've noticed is how many companies aren't serious at all when it comes to buying content. I've had a number of companies approach me and say "We'd love to buy your content" and when I'm figuring out what their needs are, I discover that they want me to produce only 1 photo set for them, exclusively. I can't justify the expense of shooting a model if I'm only selling a single photo set to anyone. I would, however, gladly produce 4-6 sets. But I've heard those companies say it's "too much content". Too much? Not if converting and retaining mean anything to you. What kind of business approach is that exactly? If you're only going to be updating your sites with 1 photo set per week, you should seriously re-evaluate how you expect to succeed in this business. One of the reasons companies such as ATK and Karups are such major players in this business is because they buy a fucking boatload of content. Why don't more companies follow their proven path to success?

05-07-2006, 02:34 AM	#7
MrChips Confirmed User Join Date: May 2005 Posts: 1,504	Because traffic is harder to get than content. Content is just that - piss easy to get - but traffic is where the $ is. I mean - lets look on the net - I as a surfer can get a million dollars worth of "content" for free. Content is worth piss all - its "traffic" that counts Xenigo. Quick mod - everyone wants something for nothing as always. Last edited by MrChips; 05-07-2006 at 02:35 AM..

05-07-2006, 02:43 AM	#9
AlienQ - BANNED FOR LIFE best designer on GFY Join Date: Mar 2003 Location: IALIEN.COM - High Definition Video and Photographic Productions -ICQ 78943384 Posts: 30,307	Anyone can shoot content now anyways. Its no big deal. Just like anyone can make a lousy page and drive traffic. __________________ NAKED HOSTING FTW!11 I'm On The INSANE PLAN $9.95/mo! \| The Alien Blog Adult News Worth Reading Updated Daily \| Content For Sale! 641 PICS 216 MINUTES OF VIDEO $350.00 \|ICQ: 78943384 \| Last edited by AlienQ - BANNED FOR LIFE; 05-07-2006 at 02:45 AM..

05-07-2006, 04:55 AM	#15
SinisterStudios Confirmed User Join Date: Nov 2003 Location: New Joisey Posts: 3,087	Personally non exclusive gives a better return on investment (unless its a specific shot site ie: Bang Bros, Facial Abuse, Solo Sites, etc..) Dont get me wrong, exclusive content is great, and alot of programs model their business around exclusive content. There are sooooo many people producing content that alot of times the content you purchase from some content producers is basically exclusive for a 1/10th the price. And yes i know this because i purchase alot of content from producers that dont post on the web boards. __________________ SEOIP.com Multiple IP Webhosting Shared and Dedicated IP's - Multiple Class A's - From $1.99/ip

05-07-2006, 05:53 AM	#19
juve20 Confirmed User Join Date: Feb 2005 Location: uk Posts: 2,542	Bangbus update more than once a week! one update per week on all there sites! 14 sites! 14 updates a week! cheers tony __________________ Monetize your site with AdBrite! Monetize your site with AdBrite!

05-07-2006, 12:31 AM	#2
alan-l Confirmed User Join Date: May 2003 Location: look behind you Posts: 2,477	...says a content producer now seriously, we use to buy a lot of content, both exclusive and non exclusive, and I agree about the need to have a lot of content, but... who tell you the only way is to buy exclusive? everytime I can avoid it, I go for non-ex, and you mention Karups and ATK, and I could mention a lot of programs using non exclusive content doing way better than those. Furthermore, I'd think about a couple of programs using EXCLUSIVE content that are better examples than Karups and ATK, ie Bangbros, Nasty Dollars and Perfect Gonzo. Wait: they update once a week. So according to your logic they must be failures, right? I understand that you're just a content producer ranting, nothing wrong about it, but there's a lot more than you think. Fuck, if you're thinking of a succesful site as only content (understanding by content photos and videos or even stories) then you're missing A LOT about what a succesful site COULD be Just my , hope you get your long term clients anyway

05-07-2006, 12:36 AM	#3
xenigo Confirmed User Industry Role: Join Date: Jan 2001 Location: Oakland, CA Posts: 8,067	Well I realise my perspective is exactly that, just a perspective. So is yours. But I never implied that a once a week update schedule is a bad thing, but I'm saying 1 photo set per week wouldn't keep anyone happy. Care to list some examples of successful sites / programs not using exclusive content?

05-07-2006, 02:30 AM	#6
alan-l Confirmed User Join Date: May 2003 Location: look behind you Posts: 2,477	btw, FWIW I'm damn serious with content and everything related to biz, which includes buying content

05-07-2006, 05:42 AM	#17
wyldblyss Confirmed User Join Date: Nov 2003 Location: The Buck Starts Here Posts: 5,779	If your business is selling and shooting content, then it is time to expand your horizons a little bit. You say it is not worth it to bring in a model for one exclusive shoot. Ok, then don't. Bring her in and shoot several sets. Offer them on your site as additional exlusives or non-exlusive.

05-07-2006, 05:50 AM	#18
biftek So Fucking Banned Join Date: Jan 2005 Location: Victoria, Australia Posts: 1,030	it's all about knowing who your market is , what makes them tick , peopl need to get of the mentality that bigger/more is better , while it is a good theory it isn't always the case you also need to look at your members , if they are happy with the 1 set a week , why bother give more for the price