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xenigo · 05-07-2006, 12:20 AM

An interesting thing I've noticed is how many companies aren't serious at all when it comes to buying content.

I've had a number of companies approach me and say "We'd love to buy your content" and when I'm figuring out what their needs are, I discover that they want me to produce only 1 photo set for them, exclusively.

I can't justify the expense of shooting a model if I'm only selling a single photo set to anyone. I would, however, gladly produce 4-6 sets. But I've heard those companies say it's "too much content". Too much? Not if converting and retaining mean anything to you.

What kind of business approach is that exactly? If you're only going to be updating your sites with 1 photo set per week, you should seriously re-evaluate how you expect to succeed in this business.

One of the reasons companies such as ATK and Karups are such major players in this business is because they buy a fucking boatload of content. Why don't more companies follow their proven path to success?

05-07-2006, 12:20 AM
xenigo Confirmed User Industry Role: Join Date: Jan 2001 Location: Oakland, CA Posts: 8,067	Why aren't content buyers very serious? An interesting thing I've noticed is how many companies aren't serious at all when it comes to buying content. I've had a number of companies approach me and say "We'd love to buy your content" and when I'm figuring out what their needs are, I discover that they want me to produce only 1 photo set for them, exclusively. I can't justify the expense of shooting a model if I'm only selling a single photo set to anyone. I would, however, gladly produce 4-6 sets. But I've heard those companies say it's "too much content". Too much? Not if converting and retaining mean anything to you. What kind of business approach is that exactly? If you're only going to be updating your sites with 1 photo set per week, you should seriously re-evaluate how you expect to succeed in this business. One of the reasons companies such as ATK and Karups are such major players in this business is because they buy a fucking boatload of content. Why don't more companies follow their proven path to success?