Why aren't content buyers very serious?
 

An interesting thing I've noticed is how many companies aren't serious at all when it comes to buying content.

I've had a number of companies approach me and say "We'd love to buy your content" and when I'm figuring out what their needs are, I discover that they want me to produce only 1 photo set for them, exclusively.

I can't justify the expense of shooting a model if I'm only selling a single photo set to anyone. I would, however, gladly produce 4-6 sets. But I've heard those companies say it's "too much content". Too much? Not if converting and retaining mean anything to you.

What kind of business approach is that exactly? If you're only going to be updating your sites with 1 photo set per week, you should seriously re-evaluate how you expect to succeed in this business.

One of the reasons companies such as ATK and Karups are such major players in this business is because they buy a fucking boatload of content. Why don't more companies follow their proven path to success?

...says a content producer :winkwink:

now seriously, we use to buy a lot of content, both exclusive and non exclusive, and I agree about the need to have a lot of content, but... who tell you the only way is to buy exclusive? everytime I can avoid it, I go for non-ex, and you mention Karups and ATK, and I could mention a lot of programs using non exclusive content doing way better than those. Furthermore, I'd think about a couple of programs using EXCLUSIVE content that are better examples than Karups and ATK, ie Bangbros, Nasty Dollars and Perfect Gonzo. Wait: they update once a week. So according to your logic they must be failures, right? I understand that you're just a content producer ranting, nothing wrong about it, but there's a lot more than you think. Fuck, if you're thinking of a succesful site as *only* content (understanding by content photos and videos or even stories) then you're missing A LOT about what a succesful site *COULD* be

Just my :2 cents:, hope you get your long term clients anyway :thumbsup

Well I realise my perspective is exactly that, just a perspective. So is yours. But I never implied that a once a week update schedule is a bad thing, but I'm saying 1 photo set per week wouldn't keep anyone happy.

Care to list some examples of successful sites / programs not using exclusive content?

ARS, EpicCash, TopBucks, Flashcash, Silver Cash, PimRoll just to name a few small ones :winkwink:

Medium Pimpin uses a lot of non-exclusive content.

btw, FWIW I'm damn serious with content and everything related to biz, which includes buying content :winkwink:

Because traffic is harder to get than content.

Content is just that - piss easy to get - but traffic is where the $ is.

I mean - lets look on the net - I as a surfer can get a million dollars worth of "content" for free.

Content is worth piss all - its "traffic" that counts Xenigo.

Quick mod - everyone wants something for nothing as always.

well, I disagree. Then if I have a CJ with 300k daily I'd make more than a paysite because I just have traffic. Traffic gotta have a purpose, you can't think about it just as a concept, but as the chance to present the surfer/buyer the best you can offer him. And then comes content. and design. and copy. The adecuate mix of everything will give you the best results, otherwise we'd be talking about an exact science where you have X amount of traffic, X money spent in content (I chose the word spent because I realize many people think about it as SPENDING money instead of investing) X money in design and promo, stir, mix and bam, you're successful :thumbsup

The secret is to do the most possible with the less possible resources. It even sounds stupid, but it's just that. Nothing else. Now, how to achieve that is a very different question :winkwink:

Anyone can shoot content now anyways.
Its no big deal.

Just like anyone can make a lousy page and drive traffic.

and what do all those programs have in common? PPS - a whole different game and business model.

Traffic is where the money is at? Where does the traffic go? And why does the traffic go there? And once the traffic arrives where it should be, what makes it turn into money, exactly?

Sounds like you need to think your theory through a little more. :winkwink: And do you run any paysites, MrChips? I've heard a few affiliates speaking along the lines of what you're saying. It is a little misguided.

Exactly.

You don't hear about that many huge revshare programs using only non-exclusive

Twistys used to do that - at least in the beginninig

They don't buy it anymore because they've already bought all the licensed glamour content they can possibly find.

True dat.

Put two sites with similar content, or even the same side by side and one will come out ahead. Why?

Traffic, and marketing.

Content's king, but if you do not line people up at your door, it's nothing more than your own personal collection of porn to rub one out to.

:2 cents:

If your business is selling and shooting content, then it is time to expand your horizons a little bit. You say it is not worth it to bring in a model for one exclusive shoot. Ok, then don't. Bring her in and shoot several sets. Offer them on your site as additional exlusives or non-exlusive.

it's all about knowing who your market is , what makes them tick , peopl need to get of the mentality that bigger/more is better , while it is a good theory it isn't always the case

you also need to look at your members , if they are happy with the 1 set a week , why bother give more for the price

Bangbus update more than once a week! one update per week on all there sites! 14 sites! 14 updates a week!

cheers
tony

this wasn't the discussion axis in any moment :winkwink: Besides, money talks, and if I get 4-5 times the money with them than any rev share site, I couldn't care less if they have exclusive, non-exclusive or even newsgroup's stolen content :1orglaugh j/k about the last one

Anyway, we own a couple programs, not as successful as the mentioned above, revshare by invitation only, and we mix exclusive and non exclusive, surfers car basically about updates, they need to see you CARE about the site.