trial cancelation percentage? - GoFuckYourself.com

mike134 · 06-02-2010, 11:25 PM

what are some average percentages of users who would pay for trial (1-7day)and cancel before rebiil for full amount.

Im sure they vary greatly, but whats some realistic good and bad, that can I get a rough idea of what i'd be dealing with.

thanks.

NetHorse · 06-02-2010, 11:28 PM

It depends on the site design, content, traffic, processor, etc...

I'm at 26% retention right now though with $1 / 1 day trials............

SomeCreep · 06-02-2010, 11:42 PM

Quote:

Originally Posted by mike134

what are some average percentages of users who would pay for trial (1-7day)and cancel before rebiil for full amount.

Im sure they vary greatly, but whats some realistic good and bad, that can I get a rough idea of what i'd be dealing with.

thanks.

Somewhere between a flock and a baker's dozen.

ruff · 06-03-2010, 03:07 AM

In my experience with 3.95 trials, 70% will cancel before the trial is over. I would guess maybe more these days.

BIGTYMER · 06-03-2010, 03:52 AM

If you offer a limited membership your ratio will greatly improve.

NetHorse · 06-03-2010, 03:53 AM

Quote:

Originally Posted by BIGTYMER

If you offer a limited membership your ratio will greatly improve.

True that man, anyone on here use Zombaio? I've been trying to work with their API functions/back-end to setup just that, (with little luck

).

Paul Markham · 06-03-2010, 04:54 AM

Quote:

Originally Posted by ruff

In my experience with 3.95 trials, 70% will cancel before the trial is over. I would guess maybe more these days.

Because the member only wants 3 days or maybe only 30 minutes.

What some will never get is after 15 years of Adult Internet the customer is the king. Offer him what he wants, how he wants it and at a price he will pay or he will go elsewhere.Few today have content that will persuade him to pay $30 to jerk off for 30 minutes.

ruff · 06-03-2010, 05:38 AM

Quote:

Originally Posted by Paul Markham

Because the member only wants 3 days or maybe only 30 minutes.

What some will never get is after 15 years of Adult Internet the customer is the king. Offer him what he wants, how he wants it and at a price he will pay or he will go elsewhere.Few today have content that will persuade him to pay $30 to jerk off for 30 minutes.

For that customer, the Internet provides his jerk off material free. By the way, the customer is not king. I learned that a long, long time ago.

fuzebox · 06-03-2010, 08:41 AM

I'm curious if the trial price affects the percentage... Is a $1 trial more likely to cancel than a $2.95 or $4.95?

Phoenix · 06-03-2010, 08:42 AM

normally 65-70 percent will cancel

however you can use our feeds to setup a trial members area...and change that to be that you keep 60-65% of trials to full

easy to do

kristin · 06-03-2010, 08:49 AM

Quote:

Originally Posted by fuzebox

I'm curious if the trial price affects the percentage... Is a $1 trial more likely to cancel than a $2.95 or $4.95?

The $1 trial works well on the mobile, but we saw on PC that if we went down too low it would hinder conversions because our theory was that people thought it was "too cheap."

I would always recommend doing a trial members area because you are going to get those customers who come in and download everything within their trial period.

If you do a trial members area honestly and correctly, you can see 50-60% trial to convert. The average runs about 40%. So that would answer your question - that 60% of people don't convert and cancel their membership before the trial is up.

fuzebox · 06-03-2010, 09:21 AM

I've tested both

Was hoping to get testimonials from other people.

I assumed that anyone in this thread would already have a limited trial members area...

iSpyCams · 06-03-2010, 09:24 AM

30% conversion seems to be about right, funny thing is on closer inspection around half of the non-conversions are not actually canceling, but failing to rebill in some way.

cardinalvices · 06-03-2010, 09:39 AM

Quote:

Originally Posted by Phoenix

normally 65-70 percent will cancel

however you can use our feeds to setup a trial members area...and change that to be that you keep 60-65% of trials to full

easy to do

I frakking like that! I'll give you a shout in a few days.

james_clickmemedia · 06-03-2010, 09:42 AM

About 70%-75% will cancel within the trial period.
A limited trail members area help improve conversions.

TeenCat · 06-03-2010, 09:46 AM

depends on sponsor, for example with naughty america two of three people rebills from trial to full, with for example amakings its like one rebills in twenty ... and of course depends on traffic, this is my stats but you cant have it in reverse way

wish you best with your sites everyone!

Paul Markham · 06-03-2010, 10:12 AM

Quote:

Originally Posted by ruff

For that customer, the Internet provides his jerk off material free. By the way, the customer is not king. I learned that a long, long time ago.

You must still be living in 2005.

Quote:

Originally Posted by pompousjohn

30% conversion seems to be about right, funny thing is on closer inspection around half of the non-conversions are not actually canceling, but failing to rebill in some way.

Right, they cancel the upsell to full membership because they don't want 30 days. If you don't offer it then your content has to be very special and still those who want a quick jerk off will still not sign up. They know Tubes exist and they know how the Adult Net works.

ruff · 06-03-2010, 11:49 AM

Quote:

Originally Posted by Paul Markham

You must still be living in 2005.

You think?

VGeorgie · 06-03-2010, 12:08 PM

It doesn't matter what percentage cancels. What matters is that your revenue is higher when providing the trial, than if not.

I know your question was about the percentage of trial cancellations, but even a very high percentage could still net you better business if that results in higher revenue. That makes the actual comparison of numbers experienced by other sites of little value, because there are too many variations that affect revenue.

It's extraordinarily difficult to find the optimum buy level, but you can start with random samples of surfers (same traffic, same time periods) offered a trial, and those not offered a trial. At the end of your sampling period look at the results. Assuming the same total number of tour hits for each group, which one made you more money? What happens if you increase the trial price and decrease the amount of access.

AS A CUSTOMER I personally feel that sites with a trial offer are desperate, or are more likely to try to cheat me. Most porn surfers have at one time or another gotten screwed by trials that didn't cancel when they said they would.

So, I try to give my customers something else. Offering a cheap product isn't the only way to respond to customer buying behavior. It's the simplistic solution, but it's not usually the best.

06-02-2010, 11:25 PM	#1
mike134 Registered User Join Date: May 2007 Posts: 50	trial cancelation percentage? what are some average percentages of users who would pay for trial (1-7day)and cancel before rebiil for full amount. Im sure they vary greatly, but whats some realistic good and bad, that can I get a rough idea of what i'd be dealing with. thanks. Last edited by mike134; 06-02-2010 at 11:27 PM..

06-02-2010, 11:28 PM	#2
NetHorse Confirmed User Industry Role: Join Date: Dec 2006 Location: Chicago Posts: 3,526	It depends on the site design, content, traffic, processor, etc... I'm at 26% retention right now though with $1 / 1 day trials............ __________________ ┌∩┐(◣_◢)┌∩┐ ICQ # 427013273

06-03-2010, 03:07 AM	#4
ruff I have a plan B Industry Role: Join Date: Aug 2004 Location: Seattle - Miami - St Kitts Posts: 5,501	In my experience with 3.95 trials, 70% will cancel before the trial is over. I would guess maybe more these days. __________________ CryptoFeeds

06-03-2010, 08:42 AM	#10
Phoenix BACON BACON BACON Industry Role: Join Date: Nov 2002 Location: Poems everybody, the laddie fancies himself a poet Posts: 35,457	normally 65-70 percent will cancel however you can use our feeds to setup a trial members area...and change that to be that you keep 60-65% of trials to full easy to do __________________ Skype Phoenixskype1 Telegram PhoenixBrad https://quantads.io

06-03-2010, 09:42 AM	#15
james_clickmemedia Confirmed User Join Date: Apr 2003 Location: Texas / London Posts: 2,204	About 70%-75% will cancel within the trial period. A limited trail members area help improve conversions. __________________ $ CLICKMEMEDIA.COM $ CONVERTING ETHNIC TRAFFIC SINCE 1998 ~ $30+PPS BLACK-X.COM - NEW BLACK EX-GF SITE CLICKMEMEDIA.COM ~ ICQ - 8788771

06-03-2010, 03:52 AM	#5
BIGTYMER Junior Achiever Industry Role: Join Date: Nov 2004 Location: Walled Garden Posts: 17,066	If you offer a limited membership your ratio will greatly improve.

06-03-2010, 08:41 AM	#9
fuzebox making it rain Industry Role: Join Date: Oct 2003 Location: seattle Posts: 22,101	I'm curious if the trial price affects the percentage... Is a $1 trial more likely to cancel than a $2.95 or $4.95?

06-03-2010, 09:21 AM	#12
fuzebox making it rain Industry Role: Join Date: Oct 2003 Location: seattle Posts: 22,101	I've tested both Was hoping to get testimonials from other people. I assumed that anyone in this thread would already have a limited trial members area...

06-03-2010, 09:24 AM	#13
iSpyCams Amateur Gynecologist Industry Role: Join Date: May 2009 Location: Medellin Posts: 4,436	30% conversion seems to be about right, funny thing is on closer inspection around half of the non-conversions are not actually canceling, but failing to rebill in some way.

06-03-2010, 09:46 AM	#16
TeenCat Too lazy to set a koala Industry Role: Join Date: Jan 2007 Location: CZ/EU forever! Posts: 16,139	depends on sponsor, for example with naughty america two of three people rebills from trial to full, with for example amakings its like one rebills in twenty ... and of course depends on traffic, this is my stats but you cant have it in reverse way wish you best with your sites everyone! __________________ 6bot / Coming again very soon! Svit Zlin Radio 24/7!

06-03-2010, 12:08 PM	#19
VGeorgie Confirmed User Join Date: Nov 2008 Posts: 359	It doesn't matter what percentage cancels. What matters is that your revenue is higher when providing the trial, than if not. I know your question was about the percentage of trial cancellations, but even a very high percentage could still net you better business if that results in higher revenue. That makes the actual comparison of numbers experienced by other sites of little value, because there are too many variations that affect revenue. It's extraordinarily difficult to find the optimum buy level, but you can start with random samples of surfers (same traffic, same time periods) offered a trial, and those not offered a trial. At the end of your sampling period look at the results. Assuming the same total number of tour hits for each group, which one made you more money? What happens if you increase the trial price and decrease the amount of access. AS A CUSTOMER I personally feel that sites with a trial offer are desperate, or are more likely to try to cheat me. Most porn surfers have at one time or another gotten screwed by trials that didn't cancel when they said they would. So, I try to give my customers something else. Offering a cheap product isn't the only way to respond to customer buying behavior. It's the simplistic solution, but it's not usually the best. Last edited by VGeorgie; 06-03-2010 at 12:09 PM..