Quote:
Originally Posted by fuzebox
I'm curious if the trial price affects the percentage... Is a $1 trial more likely to cancel than a $2.95 or $4.95?
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The $1 trial works well on the mobile, but we saw on PC that if we went down too low it would hinder conversions because our theory was that people thought it was "too cheap."
I would always recommend doing a trial members area because you are going to get those customers who come in and download everything within their trial period.
If you do a trial members area honestly and correctly, you can see 50-60% trial to convert. The average runs about 40%. So that would answer your question - that 60% of people don't convert and cancel their membership before the trial is up.