DamianJ

https://youtube.com/watch?v=ntyXvLnxyXk

?

Assumption 1 - print magazines will die as soon as a device comes out that is as game changing as the iPod. By this I mean something that literally revolutionises consumption and distribution of a product

Assumption 2 - Apple's rumoured tablet will be out next year, with (alledgedly) MUCH better deals for publishers than Amazon Kindle offers.

So, IF apple launch a device and IF it does ANYTHING like this SI demo shows, it could TOTALLY change the magazine game.

Who is ready for this?

Not many...

HerPimp

That is very innovative. Pay-sites should cash in on that technology to improve retention rates.

** while your at it, update the members area to be more like netflix, hulu... stop going after the tube sites and encrypt the videos so users can not get it on the tubes.

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dav3

thats going to be hot for sure.

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Waddymelon

Apple will most likely soon be the world's biggest book seller, much like they are now the world's biggest music retailer with itunes.

flip.green

That will certainly change things if it catches on

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Iron Fist

Amazon won't be giving up that monopoly anytime soon... believe me. Someone said this could get interesting.... I think it will be in year or two...

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kane

While it rocks, I would guess we are probably still around 10-15years before print media dies.

They don't even make tube TVs anymore, yet a ton of people have them. As hot as Ipods and mp3 and itunes and all that stuff is, there are still a ton of people who still buy CDs because they don't have an MP3 player. It takes time for the technology to finally destroy a medium. Magazines would go before books though, but they are still a convince item that many people just grab at the grocery store because the cover catches their eyes.

All that said, I think anyone in publishing should be looking forward to something like this as well as the Nook and Kindle and things like that instead of just holding on to the current conventions.

LoveSandra

very nice

ArsewithClass

My designer was talking about these the other day with me. The tablet is going to be the hit design for most uses.

A home phone is always used, yet we all have mobiles. Print shall never go out, unless its for the enviroment. Of which its a good idea for the loss of magazine and newspaper.

pornguy

Things like that will do well, Mobile porn included until the first person gets sued for looking at it in public. Then we will see it fall off for a while. Eventually as long as its not hardcore, it will become acceptable.

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Miz_Wright

I just wanna know why the Maxim calendars show more skin than Playboy's.

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DamianJ

It's going to be A LOT sooner than a year or two.

Apple's tablet device is coming out early next year.

Apple already have done deals with publishers with terms WAY more favourable than Amazon. Most publishers HATE the deal with Amazon. It sucks for anyone other than Amazon.

So Apple come along. Launch a sub 300 buck device, that everyone wants. They make is cheap and easy to buy newspapers, mags and books.

Look at the music download market before the iPod came out.

The world is about the change again. If you publish print and are not ready for this NOW, you're dead. IMHO.

DamianJ

Lol.

No, print will never ever die.

You are a genius.

DamianJ

I'd say about 8. But yes. No one said it's happening tomorrow. But it will die. And soon. Imagine if I had shown you a modern phone/laptop 8 years ago. You wouldn't have believed it possible. in another 8 years, we are not going to be able to understand why anyone thought it was a good idea to cut down trees, pulp them into paper, print on that paper, cut it, bind it, store it, then distribute it round the world in trucks and planes. People will LAUGH at that idea.

CaptainHowdy

For porn? I'd like one with voice command...

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dyna mo

i had read it was going to be $600-$1000, i would think playboy could make a mag for this, why wouldn't they, but i don't think it would be appropriate for the demo, as that video is a demo. not real.

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Davy

And what about all the people in third world countries?
They won't be reading newspapers any more according to your view?
There will be a priniting business for a long time to come.
It will just be of smaller size.

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DamianJ

iPhone was 600 when it came out. Everyone bought one. Few months later it was half that.

Apple are lucky to have idiot fan boys, like me, who will buy everything. Then a few months later, they knock it down.

rumours I have heard are hinting at sub 300.


I would think Playboy wouldn't have pissed away the strongest brand in this biz, but they did. Maybe they aren't that smart?

Not sure what your point is here. Are you saying that because this is a demo by SI, that Playboy shouldn't be thinking that stuff like this will be happening?

ShellyCrash

This is still in development / concept phase. If the technology comes out and starts to catch on I can't imagine Playboy won't get involved in it, but for the moment if you are developing a new tablet magazine application as eye catching as it would be to see the demo done with Playboy, we all know even as mainstream as playboy is it's not THAT mainstream that the company is going to use it as it's flagship property.

I can't imagine that would go over well in a presntation to Women's World or O Magazine. ;)

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fmltube

The mentality is really no different than the rest of adult. People cry about piracy and tubes but solutions are there. Either they are too cheap to invest in a Flash Server ($995) or refuse to create an Adobe Air app that houses all their video content as well as provide opportunity for interaction with customers. Adult used to embrace technology before mass adoption but has really fallen behind.

DamianJ

So you have biz a. It has no paper costs, no printing costs, no storage, no distribution and a brilliant product with interactivity, video, hi res pics etc etc.

You have biz b. It has paper costs, print costs, storage, distribution, and a lame product with no video, no interactivity, no hi res pictures etc etc

People said cars wouldn't take off too.

More recently people said craig's list wouldn't impact print media.

How many small town papers have closed SOLELY because craig's list took away their revenue stream?

It's really amusing me that people think print will carry on forever.

Serial Pervert

This is very nice! But, look at this plastic screen:

https://youtube.com/watch?v=0znv3V-GsNk

This is awesome too. The books and magazines'll have movement pics!
I can't wait for this!

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fmltube

I think it will be big news at first but really only seeing the major "wow" factor hitting education.

DamianJ

Yes, that is why it says DEMO.

But it is a Sports Illustrated demo. That publishing house realises the future is in digitial. Playboy don't seem to.

It really is a matter of when, not if. There are already many ereaders on the market, just it hasn't gotten to the right mix of technology, pricing and features. That is just about the change. If you don't have a plan in place already, where do you think that leaves you?

You realise that demo was made by Sports Illustrated, right? Not some 'not released tablet manufacturer'.

That demo COULD have been done by playboy and COULD have gotten the attention this video has.

It is the publisher showing how ahead of the game they are. Thinking about a product for a bit of hardware that isn't out yet, but everybody with half a brain can see it around the corner.

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Sure they do. Stop by Walmart and they've got some

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dyna mo

who the hell knows. i do know that the playboy *execs* i've chatted up biz with at shows are quite arrogant and didn't come across as business savvy. but then again, i am not the smartest guy in the room either.
i am saying who knows what the hell those guys are thinking, i would HOPE they are at least looking into it but who really knows.

shelly crash sums it up nicely-

candyflip

Apple's tablet is still just rumor. No solid info on it at this point. It could still be a year off. It's also rumored to be pushing a price upwards of $800, but who knows...because it's all just rumor. Will it kill if it's released, probably...but for now it's all just speculation.

With ereaders like Kindle putting the software and ability to read your library on your PC or smartphone...they'll have a leg up.

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dyna mo

fwiw, i would never buy an apple reader. why? quicktime, that's why.

DamianJ

Two problems with this.

a) Yes, it is a rumour. But it's happening. Everyone knows this. The place that sold them the screens published it early last year. That is beside the point though, the point is, at some point the tipping point will be reached and an affordable ereader that is good will come out. And people that publish should be ready for that time. And they aren't.

b) All the publishers HATE the deal with Amazon and are desperate FOR ANYTHING other than that to come out. They have no leg up. They have a temporary monopoloy that will end up costing them dearly.

oh and a third point is that the device will be subsidised by a telco carrier. You know how much an unlocked iPhone costs and how you get one free with a contract, right?

DamianJ

Well, it would have been an awesome summary if the demo had come from a device manufacturer and not a publisher. But aside from that minor detail...

woj

that's pretty awesome, might even pick on up myself when it comes out...

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TheStout

I hate it when you make so much sense Damian...lol

ShellyCrash

Settle down now.

It's a collaboration between a publisher and a marketing & development firm. It benefits the firm that built the application, "The Wonderfactory", just as much as it benefits Time. They WILL use this to pick up other publishing clients.

The Wonderfactory's goal in all this is not only to do the best job it can for it's client, but also put itself out there to other print media publications to show how their in house development team can build out custom applications to take traditionally printed publications to the next level.

Now, if I'm the Wonderfactory and I'm going to pick a publisher to work with the first one I use to showcase my firm's talents ISN'T going to be one that could possibly alienate part of my client base.

I CAN read, and I do fully understand what is being presented. Jesus fucking christ, you'd think I pissed in your cherrios.

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dyna mo

her point makes perfect sense, the tablet developer would have never reached out to playboy in the dev phase, so playboy would not have the technology to create a presentation. moreover, the developer would not want playboy to be one of the 1st adopters. why would they when there are literally thousands of more mainstream publishers to reveal the tech to for purposes of demos such as above.

don't get me wrong, playboy certainly isn't being run properly. could i run it better, no. but to assume they are neglecting this tech is a big assumption.

imo.

RuthB

you're also assuming that Apple will allow porn on ANYTHING it makes. I think of the recent porn app that was approved for not even a full day before it was removed from their apps store -

http://news.cnet.com/8301-13579_3-10273717-37.html

and Apple's statement at the time:

I don't think Apple will change it's tune on that any time soon

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Twistys Tim

The Economist did a big article about the Kindle, and other alternatives -- but the online link to it is premium content.

The cliff notes of the article is as such; there will shortly be a breakthrough in non LCD colour displays, which will use hardly any battery. The devices will have connectivity, and so in turn -- the will become a book / magazine. The colour display has taken it's inspiration from the skin of an octopus -- where three tiny different colour beads (and black) are stored in a cluster, and are rotated to create a larger picture. The beauty of this system is, that once they are rotated, no power is need to keep the picture -- so as you read a page no battery power is used, only when you turn the page and the bead rotate to make up the next page is energy consumed.

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DamianJ

Bollocks. I missed the part where it was a partnership demo.

I am a fucking massive spacker. Sorry.

Still, Playboy should be THINKING like this. As should every publisher. And the majority, I imagine aren't. Heck. Name me a publishing house that got online right? How will they cope with this!

But again, apologies for getting my knickers in a twist with you. I am the dick that can't read it turns out. How embarrassing.

DamianJ

That is how the sony reader and kindle 2 work, in mono, already.

I can't see adding colour to that is going to be a game changer.

candyflip

No...not everyone knows this. Until it's announced, it's still just rumor and fanboy speculation.

There are quite a few other companies making tablets and ereaders RIGHT NOW running full Windows 7, Linux or even Android for less than half of the rumored cost of the still unannounced Apple product.

I don't want or need to be tied to a Telco for a tablet computer, it's not a phone. So anyone else who wants that will be paying the full speculated $800 price tag for what will amount to a giant iPod Touch.

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tranza

Video not loading for me..

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DamianJ

How much do you want to bet against apple releasing a 10.6 inch portable device in 2010?



Yup there sure are.

How many can do more than read a book and how many have deals with publishers?

Don't get one then. Choice is wonderful.

I don't think it will be a phone at all, but I think it may offer 3G insto-on like that nokia little lap top. Hence the telco subsidy. Possibly. Or not.

kane

Good point. When I was right out of high school in 1989 I worked at Radio Shack for about a year and a half. We then sold cell phones. There were two phone available. One big hand held and one that I called the tank phone because it had a huge batter pack and was meant to slide into a bracket in your car. The phones cost $1000-$1500 and the service was around 50cents a minute for ever minute you talked. Now, 20 years later everyone has a cell phone. These phones can do more than the computer I had growing up and are an amazing part of everyday life.

I do think eventually print will die, but it won't happen until the devices that replace them are so cheap that just about anyone can afford it. Sub $300 is a good price, but there are millions who won't buy them and still will shell out a couple of bucks for a magazine. It is the future, no doubt about it and if I were a publisher of books or magazines I would be putting a lot of effort into that type of stuff, but until the devices cost around $50 I can't see them destroying the print market just yet.

Twistys Tim

LOL - Imagine if that thought process had been applied to photographs, TV, cinema. Ha ha.

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DamianJ

Life has moved on from colour pictures being something interesting, Tim. People used to be freaked out about stereo too.

If you really think adding poor quality colour to a mono kindle will be the tipping point, well, I am afraid there isn't going to be a career as a futurologist for ya

Bird

When will there at least be some galleries...

http://m.mobileshit.com/iphone/#_playboy

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Semi-Retired-Dave

That's pretty sick.

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ArsewithClass

You may find that people always shall want to read a newspaper or a magazine and not look at an electrical product. However, as I said, for the enviroment, It may be best.

Why do you feel you have to be so sarcastic to everyone?



Im glad you could be a man and appologize to ShellyCrash, However, I think you could find that its you that has always been a little hasty or rude to others also. Just my thoughts

RyuLion

I'm still sad.....

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Twistys Tim

Who would have thought that adding poor quality colour to a B&W TV would be a tipping point...!

Imagining that a hand help device such as a Kindle could only be used as a book reader, is the same as imagining that a mobile phone could only be used for making phone calls.

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