fucking advertising ripoff - GoFuckYourself.com

marty · 12-08-2002, 04:57 AM

I'm looking at buying some TV advertising for another company of mine and the rates are just astronomical.

Can anyone give feedback on returns from TV ads?

49thParallel · 12-08-2002, 06:54 AM

We have had fairly good response with t.v. But, a good rule of thumb is, if you have a limited budget, and you have a choice of buying one commercial in prime time..or several commercials spread out over the scheduling day, in less optimum spots...go for the quantity. Repetition greatly increases recognition.

And, if you are not 100% sure when your product's target audience is viewing t.v....you can ask for the advice of the station's rep. But even better, watch the station yourself over a few days. Make a note when other products which appeal to your demographics advertise. The big boys have already spent the money on research...so don't reinvent the wheel..let their experience help you choose your scheduling rotation.

Another medium that can be quite effective for some types of products is radio. This doesn't work for all products...but can be quite effective for "service" type companies. Depending on the radio competition in your market and the time slot...prices can range from as low $25 per spot to around $200..copywriting and production included.

I live and breathe this stuff, so if you have any more questions, feel free to post them, and I will do my best to help.

baddog · 12-08-2002, 06:59 AM

Quote:

Originally posted by 49thParallel
Repetition greatly increases recognition.

hmmm, I think they call that branding. I hear there are several companies, like Ford, Coca-Cola, Pepsi, and Summer's Eve that do quite well with it

BJ · 12-08-2002, 07:02 AM

Summers Eve makes the best After-Shave

goBigtime · 12-08-2002, 07:04 AM

Quote:

Originally posted by PureMeds
Summers Eve makes the best After-Shave

Indeed.

49thParallel · 12-08-2002, 07:06 AM

Marty...couple of other suggestions...I have no idea what your product is, so these suggestions may have no merit...but here goes anyhow...

On-street advertising can also be an effective part of your advertising mix...the cheapest based on cost v.s. impressions is bus bench advertising
-bus/train interiors - best spot is the panel behind the driver
-bus exteriors
- sides (kings) - if your message is aimed at the general population..i.e. both vehicle users and pedestrians
- rear (70's tails) if your message is geared mainly towards commuter traffic

Just a few tidbits that I thought I would throw your way....

superweb · 12-08-2002, 07:09 AM

yes, I have some experiences advertising our e-shop in local TV.
It costs much, but it had very high returns. Our storekeepers had no time to sleep or relax. But it depends on what you're promoting. You have no chance of return money, if you're going to promote restaurant thru TV, for example. You must promote something accesible for everyone & everywhere.

49thParallel · 12-08-2002, 07:15 AM

Quote:

Originally posted by baddog

hmmm, I think they call that branding. I hear there are several companies, like Ford, Coca-Cola, Pepsi, and Summer's Eve that do quite well with it

Yes, it is...but the average smaller advertiser does not have even a fraction of the budget of the advertisers you mentioned...so you are making the first and deadliest mistake of many smaller operations...you are not a major...so your rules are quite different....your time slots will be different...your message will be different...and your demographics will be different. An individual that will purchase based on national brand recognition can be quite different then a consumer that will seek out "local" solutions...

The danger of marketing...everyone "thinks" they are a advertising/marketing guru.

baddog · 12-08-2002, 07:27 AM

Quote:

Originally posted by 49thParallel

Yes, it is...but the average smaller advertiser does not have even a fraction of the budget of the advertisers you mentioned...so you are making the first and deadliest mistake of many smaller operations...you are not a major...so your rules are quite different....your time slots will be different...your message will be different...and your demographics will be different. An individual that will purchase based on national brand recognition can be quite different then a consumer that will seek out "local" solutions...

The danger of marketing...everyone "thinks" they are a advertising/marketing guru.

that's funny, I could have sworn I was agreeing with you. Also, even the companies mentioned had to start somewhere, I doubt if it was with that one, prime time ad, more likely they used your suggestion of buying multiple, cheaper ads

49thParallel · 12-08-2002, 07:32 AM

Couple of other suggestions:

Marty, I don't know what your product is...but again, this can greatly determine what your best advertising medium is...

For example, say you sell "urban" clothing for teens...to produce a t.v. commercial that will speak the teen's language and come off as cool and not contrived, is very tough indeed. A print or on-street campaign in this case, could be your best approach. But, don't try and do it yourself. If you can't afford the services of an agency, hire a freelance designer. There's tons of them around, and some of them can be amazingly talented.

Don't know where to find a designer...find other local businesses who have an advertising sytle you like. Ask them who did the work...

49thParallel · 12-08-2002, 07:35 AM

Quote:

Originally posted by baddog

that's funny, I could have sworn I was agreeing with you. Also, even the companies mentioned had to start somewhere, I doubt if it was with that one, prime time ad, more likely they used your suggestion of buying multiple, cheaper ads

Sorry Baddog...no offence...I thought you were taking a jab at what may appear as a "simplistic" suggestion from myself...I will take an "anti" sensitive pill now to counter my sensitive pill I took this morning. Cheers...

Gemini · 12-08-2002, 08:09 AM

One thing you want to make sure you do with radio and TV commercials is to have everything spelled out in minute detail... IE: running times and such.

Some friends of ours bought radio and yv spots as a package deal and didn't ask about too many details (assumption screws you). And their spots all turned up at 3am.

If they didn't have the clout of being one of the largest racing bicycle shop dealers in the country they no doubt would have spent 10k for nothing. But my old man went to the head of programming and raised cain. So he gave them a new package for free. And more spread out thru the day.

If its a tv spot, you can generally make commercials alot cheaper thru a third party versus using the actual tv station's deal. Most of them will make you a commercial but the costs can be astronomical.

Even if its a radio spot, it can be cheaper... check with local DJs for that. Some of them locally work on the side to crank out commercials for reasonable costs and have access to the equipment basically for free.

Have a lawyer read over the conteract for ANY spots you have made... make sure YOU have full rights to them and can take them anywhere you want. AND that upon the commercials' run, if you so decide to go somewhere else or not run it for awhile that YOU get possession of the original. (Also make sure you have at least one copy of the commercials turned over to you immediately upon your approval) Make sure that is in the contract.

Preferably pay abit more and have 2-3 copies. Its usually cheaper to have them duped when the original is made... and check them to make sure they are usuable!! Copies are cheaper than remaking a spot.

marty · 12-08-2002, 05:27 PM

Thanks for the feedback.

It is for my Internet design company so I guess it's as accessible as the e-shop mentioned.

I might try finding a third party company and get a good spread during the day and evening to test the water.

Guess nothing venture, nothing gained.

12-08-2002, 04:57 AM	#1
marty Confirmed User Join Date: Feb 2002 Posts: 1,656	Is TV advertising a ripoff ? I'm looking at buying some TV advertising for another company of mine and the rates are just astronomical. Can anyone give feedback on returns from TV ads? Last edited by marty; 12-08-2002 at 05:07 AM..

12-08-2002, 07:09 AM	#7
superweb Confirmed User Join Date: Oct 2002 Location: Czech Republic Posts: 550	yes, I have some experiences advertising our e-shop in local TV. It costs much, but it had very high returns. Our storekeepers had no time to sleep or relax. But it depends on what you're promoting. You have no chance of return money, if you're going to promote restaurant thru TV, for example. You must promote something accesible for everyone & everywhere. __________________ <B><A HREF="http://www.webair.com/cgi-bin/in?136">Webair</A> - Virtual hosting from $9.95, dedicated from $119, complete paysite sollutions, reseller program. Most stable host ever!

12-08-2002, 06:54 AM	#2
49thParallel So Fucking Banned Join Date: Jul 2002 Posts: 1,197	We have had fairly good response with t.v. But, a good rule of thumb is, if you have a limited budget, and you have a choice of buying one commercial in prime time..or several commercials spread out over the scheduling day, in less optimum spots...go for the quantity. Repetition greatly increases recognition. And, if you are not 100% sure when your product's target audience is viewing t.v....you can ask for the advice of the station's rep. But even better, watch the station yourself over a few days. Make a note when other products which appeal to your demographics advertise. The big boys have already spent the money on research...so don't reinvent the wheel..let their experience help you choose your scheduling rotation. Another medium that can be quite effective for some types of products is radio. This doesn't work for all products...but can be quite effective for "service" type companies. Depending on the radio competition in your market and the time slot...prices can range from as low $25 per spot to around $200..copywriting and production included. I live and breathe this stuff, so if you have any more questions, feel free to post them, and I will do my best to help.

12-08-2002, 07:02 AM	#4
BJ Confirmed User Join Date: Mar 2002 Location: asia Posts: 5,590	Summers Eve makes the best After-Shave

12-08-2002, 07:06 AM	#6
49thParallel So Fucking Banned Join Date: Jul 2002 Posts: 1,197	Marty...couple of other suggestions...I have no idea what your product is, so these suggestions may have no merit...but here goes anyhow... On-street advertising can also be an effective part of your advertising mix...the cheapest based on cost v.s. impressions is bus bench advertising -bus/train interiors - best spot is the panel behind the driver -bus exteriors - sides (kings) - if your message is aimed at the general population..i.e. both vehicle users and pedestrians - rear (70's tails) if your message is geared mainly towards commuter traffic Just a few tidbits that I thought I would throw your way....

12-08-2002, 07:32 AM	#10
49thParallel So Fucking Banned Join Date: Jul 2002 Posts: 1,197	Couple of other suggestions: Marty, I don't know what your product is...but again, this can greatly determine what your best advertising medium is... For example, say you sell "urban" clothing for teens...to produce a t.v. commercial that will speak the teen's language and come off as cool and not contrived, is very tough indeed. A print or on-street campaign in this case, could be your best approach. But, don't try and do it yourself. If you can't afford the services of an agency, hire a freelance designer. There's tons of them around, and some of them can be amazingly talented. Don't know where to find a designer...find other local businesses who have an advertising sytle you like. Ask them who did the work...

12-08-2002, 08:09 AM	#12
Gemini Confirmed User Join Date: Jan 2001 Location: o-HI-o Posts: 7,183	One thing you want to make sure you do with radio and TV commercials is to have everything spelled out in minute detail... IE: running times and such. Some friends of ours bought radio and yv spots as a package deal and didn't ask about too many details (assumption screws you). And their spots all turned up at 3am. If they didn't have the clout of being one of the largest racing bicycle shop dealers in the country they no doubt would have spent 10k for nothing. But my old man went to the head of programming and raised cain. So he gave them a new package for free. And more spread out thru the day. If its a tv spot, you can generally make commercials alot cheaper thru a third party versus using the actual tv station's deal. Most of them will make you a commercial but the costs can be astronomical. Even if its a radio spot, it can be cheaper... check with local DJs for that. Some of them locally work on the side to crank out commercials for reasonable costs and have access to the equipment basically for free. Have a lawyer read over the conteract for ANY spots you have made... make sure YOU have full rights to them and can take them anywhere you want. AND that upon the commercials' run, if you so decide to go somewhere else or not run it for awhile that YOU get possession of the original. (Also make sure you have at least one copy of the commercials turned over to you immediately upon your approval) Make sure that is in the contract. Preferably pay abit more and have 2-3 copies. Its usually cheaper to have them duped when the original is made... and check them to make sure they are usuable!! Copies are cheaper than remaking a spot.

12-08-2002, 05:27 PM	#13
marty Confirmed User Join Date: Feb 2002 Posts: 1,656	Thanks for the feedback. It is for my Internet design company so I guess it's as accessible as the e-shop mentioned. I might try finding a third party company and get a good spread during the day and evening to test the water. Guess nothing venture, nothing gained.