Quote:
Originally posted by 49thParallel
Yes, it is...but the average smaller advertiser does not have even a fraction of the budget of the advertisers you mentioned...so you are making the first and deadliest mistake of many smaller operations...you are not a major...so your rules are quite different....your time slots will be different...your message will be different...and your demographics will be different. An individual that will purchase based on national brand recognition can be quite different then a consumer that will seek out "local" solutions...
The danger of marketing...everyone "thinks" they are a advertising/marketing guru.
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that's funny, I could have sworn I was agreeing with you. Also, even the companies mentioned had to start somewhere, I doubt if it was with that one, prime time ad, more likely they used your suggestion of buying multiple, cheaper ads